Welcome to The Space Jammies: Kraft Launches Limited-Edition “Space Jam: A New Legacy”-Inspired Pajamas and All-New Noodle Shapes Mac & Cheese
Kraft Mac & Cheese is launching exclusive Space Jammies pajamas in partnership with the upcoming movie Space Jam: A New Legacy. The promotion includes new macaroni shapes featuring popular Looney Tunes characters, available starting June 1 for $2.49. The pajama promotion aims to enhance family movie nights, with additional chances to win merchandise from May 20 to 25. This initiative aligns with Kraft Heinz's strategy to drive brand engagement through partnerships, enhancing the connection between their products and popular culture.
- Collaboration with Warner Bros. enhances brand visibility for Kraft Mac & Cheese.
- New product launch anticipated to drive sales and consumer engagement.
- Unique themed marketing campaign targets families and movie-goers.
- None.
For the live-action/animated movie event of the summer, Warner Bros. Pictures’ “Space Jam: A New Legacy,” Kraft Mac & Cheese is creating exclusive Space Jammies pajamas. Perfect for movie night, Kraft Mac & Cheese Space Jammies provide the ultimate comfort while watching the highly anticipated movie and enjoying a box of new Kraft Mac & Cheese Space Jam: A New Legacy noodle shapes.
(Photo: Business Wire)
The Kraft Mac & Cheese Space Jam: A New Legacy boxes feature movie-inspired noodle shapes, like basketballs and bunnies, for the whole family to enjoy. The new boxes are adorned with Looney Tunes character favorites, including Bugs Bunny, Lola Bunny, Tweety Bird, Marvin the Martian, and the basketball star of the movie, global icon LeBron James. The boxes will be available at retailers nationwide starting June 1.
“We were thrilled to partner with Warner Bros. Consumer Products for the long-awaited ‘Space Jam: A New Legacy’ movie, and we had a lot of fun creating these new macaroni noodle shapes to celebrate the film’s premiere,” says Maya McDonald, Brand Activations lead for Kraft Macaroni & Cheese. “Through the comfort of jammies and our deliciously cheesy Mac & Cheese, watching Space Jam: A New Legacy at home when it premieres will be a fun experience for the whole family.”
To get a pair of Kraft Mac & Cheese Space Jammies and a box of cheesy Kraft Mac & Cheese, simply enter for a chance to win on www.KraftSpaceJammies.com starting May 20th – 25th. New Kraft Mac & Cheese Space Jam: A New Legacy boxes are available at stores nationwide for
Share your Kraft Mac & Cheese Space Jammies using #SpaceJammies on Twitter @kraftmacncheese, Instagram @Kraft_MacandCheese, and Facebook @KraftMacaroniandCheese.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately
About “Space Jam: A New Legacy”
Welcome to the Jam! Basketball champion and global icon LeBron James goes on an epic adventure alongside timeless Tune Bugs Bunny with the animated/live-action event “Space Jam: A New Legacy” from director Malcolm D. Lee and innovative filmmaking team that includes Ryan Coogler and Maverick Carter. This transformational journey is a manic mashup of two worlds that reveals just how far some parents will go to connect with their kids. When LeBron and his young son Dom are trapped in a digital space by a rogue A.I., LeBron must get them home safe by leading Bugs, Lola Bunny and the whole gang of notoriously undisciplined Looney Tunes to victory over the A.I.’s digitized champions on the court: a powered-up roster of professional basketball stars as you’ve never seen them before. It’s Tunes versus Goons in the highest-stakes challenge of his life, that will redefine LeBron’s bond with his son and shine a light on the power of being yourself. The ready-for-action Tunes destroy convention, supercharge their unique talents and surprise even “King” James by playing the game their own way.
James stars alongside Don Cheadle, Khris Davis, Sonequa Martin-Green, newcomer Cedric Joe, Jeff Bergman and Eric Bauza. Lee directs from a screenplay by Juel Taylor & Tony Rettenmaier & Keenan Coogler & Terence Nance and Jesse Gordon and Celeste Ballard, story by Juel Taylor & Tony Rettenmaier & Keenan Coogler & Terence Nance and Terence Nance. Based on “Space Jam,” written by Leo Benvenuti & Steve Rudnick and Timothy Harris & Herschel Weingrod. The film’s producers are Ryan Coogler, LeBron James, Maverick Carter and Duncan Henderson, and the executive producers are Sev Ohanian, Zinzi Coogler, Allison Abbate, Jesse Ehrman, Jamal Henderson, Spencer Beighley, Justin Lin, Terence Nance and Ivan Reitman.
Warner Bros. Pictures Presents a Proximity/The SpringHill Company Production, a Malcolm D. Lee Film, “Space Jam: A New Legacy.” The film will be distributed worldwide by Warner Bros. Pictures. It will be released in theaters nationwide on July 16, 2021 and will be available in the U.S. on HBO Max for 31 days from theatrical release.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, part of Warner Bros. Global Brands and Experiences, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210520005196/en/
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