HEINZ is Taking Fans on the Ultimate Flavor Tour with Three New, Globally Inspired Sauces
HEINZ has launched its new Flavor Tour line featuring three globally-inspired sauces: Mexican Inspired Street Corn, Korean Inspired Sweet & Tangy BBQ, and Thai Inspired Sweet Chili. This launch represents the brand's strategic expansion beyond ketchup into the growing culinary sauce market.
The new products target the increasing consumer demand for global flavors, identified as a top trend for 2025. Made with no artificial flavors and authentic ingredients like Gochujang and Chipotle Peppers, these sauces aim to provide convenient flavor enhancement for various dishes.
This launch follows HEINZ's recent -edition releases like Black Garlic Ranch and Harissa Aioli. Market data shows the dipping category has experienced significant growth (+35%, 3Y CAGR), outpacing other condiment segments, aligning with shifting consumer preferences toward chicken and global cuisine.
HEINZ ha lanciato la sua nuova linea Flavor Tour con tre salse ispirate a diverse cucine del mondo: Mais da Strada Ispirato al Messico, BBQ Dolce e Piccante Ispirato alla Corea e Chili Dolce Ispirato alla Thailandia. Questo lancio rappresenta l'espansione strategica del marchio oltre il ketchup, nel crescente mercato delle salse culinarie.
I nuovi prodotti mirano a soddisfare la crescente domanda dei consumatori per sapori globali, identificati come una delle principali tendenze per il 2025. Realizzate senza aromi artificiali e con ingredienti autentici come Gochujang e Peperoni Chipotle, queste salse intendono fornire un miglioramento del sapore conveniente per vari piatti.
Questo lancio segue le recenti edizioni di HEINZ come Black Garlic Ranch e Harissa Aioli. I dati di mercato mostrano che la categoria delle salse per intingere ha registrato una crescita significativa (+35%, 3Y CAGR), superando altri segmenti di condimenti, in linea con le preferenze dei consumatori in evoluzione verso il pollo e la cucina globale.
HEINZ ha lanzado su nueva línea Flavor Tour que presenta tres salsas inspiradas en diferentes cocinas del mundo: Elote Callejero Inspirado en México, BBQ Dulce y Ácido Inspirado en Corea y Chili Dulce Inspirado en Tailandia. Este lanzamiento representa la expansión estratégica de la marca más allá del ketchup hacia el creciente mercado de salsas culinarias.
Los nuevos productos están dirigidos a la creciente demanda de los consumidores por sabores globales, identificados como una de las principales tendencias para 2025. Elaboradas sin sabores artificiales y con ingredientes auténticos como Gochujang y Chiles Chipotle, estas salsas buscan proporcionar una mejora de sabor conveniente para diversos platos.
Este lanzamiento sigue a las recientes ediciones de HEINZ como Black Garlic Ranch y Harissa Aioli. Los datos del mercado muestran que la categoría de salsas para mojar ha experimentado un crecimiento significativo (+35%, 3Y CAGR), superando a otros segmentos de condimentos, alineándose con las preferencias cambiantes de los consumidores hacia el pollo y la cocina global.
HEINZ는 세 가지 세계 각국의 영감을 받은 소스가 포함된 새로운 Flavor Tour 라인을 출시했습니다: 멕시코 영감을 받은 스트리트 콘, 한국 영감을 받은 달콤하고 톡 쏘는 BBQ, 태국 영감을 받은 달콤한 칠리. 이번 출시는 브랜드가 케첩을 넘어 성장하는 조리 소스 시장으로 전략적으로 확장하는 것을 의미합니다.
새로운 제품은 2025년의 주요 트렌드로 확인된 세계적인 맛에 대한 소비자의 증가하는 수요를 겨냥하고 있습니다. 인공 향료 없이, 고추장과 칩otle 고추와 같은 진정한 재료로 만들어진 이 소스는 다양한 요리에 편리한 맛을 더할 수 있도록 설계되었습니다.
이번 출시는 HEINZ의 최근 출시된 블랙 갈릭 랜치와 하리사 아이올리와 함께 진행됩니다. 시장 데이터에 따르면, 딥핑 카테고리는 (+35%, 3Y CAGR) 상당한 성장을 경험했으며, 다른 조미료 세그먼트를 초과하여 치킨 및 세계 요리에 대한 소비자의 선호 변화와 일치합니다.
HEINZ a lancé sa nouvelle gamme Flavor Tour avec trois sauces inspirées de cuisines du monde : Maïs de Rue Inspiré du Mexique, BBQ Doux et Acidulé Inspiré de la Corée et Piment Doux Inspiré de la Thaïlande. Ce lancement représente l'expansion stratégique de la marque au-delà du ketchup dans le marché croissant des sauces culinaires.
Les nouveaux produits visent à répondre à la demande croissante des consommateurs pour des saveurs mondiales, identifiées comme une tendance majeure pour 2025. Fabriquées sans arômes artificiels et avec des ingrédients authentiques comme le Gochujang et les Piments Chipotle, ces sauces visent à offrir une amélioration de saveur pratique pour divers plats.
Ce lancement fait suite aux récentes éditions de HEINZ telles que Black Garlic Ranch et Harissa Aioli. Les données du marché montrent que la catégorie des sauces à tremper a connu une croissance significative (+35%, 3Y CAGR), surpassant d'autres segments de condiments, en accord avec l'évolution des préférences des consommateurs vers le poulet et la cuisine mondiale.
HEINZ hat seine neue Flavor Tour-Linie mit drei von verschiedenen Kulturen inspirierten Saucen auf den Markt gebracht: Mexikanisch Inspirierten Straßenmais, Koreanisch Inspirierten Süß-Sauren BBQ und Thailändisch Inspirierten Süß-Chili. Dieser Launch stellt die strategische Expansion der Marke über Ketchup hinaus in den wachsenden Markt für kulinarische Saucen dar.
Die neuen Produkte zielen auf die steigende Nachfrage der Verbraucher nach globalen Aromen ab, die als einer der wichtigsten Trends für 2025 identifiziert wurden. Hergestellt ohne künstliche Aromen und mit authentischen Zutaten wie Gochujang und Chipotle-Paprika, sollen diese Saucen eine bequeme Geschmacksanreicherung für verschiedene Gerichte bieten.
Dieser Launch folgt auf die jüngsten Editionen von HEINZ wie Black Garlic Ranch und Harissa Aioli. Marktdaten zeigen, dass die Dip-Kategorie ein signifikantes Wachstum (+35%, 3Y CAGR) erlebt hat und andere Gewürzsegmente übertrifft, was mit den sich ändernden Verbraucherpräferenzen hin zu Hähnchen und globaler Küche übereinstimmt.
- Strategic expansion into growing multi-billion-dollar culinary sauce market
- Dipping category showing strong growth (+35% 3Y CAGR)
- Capitalizing on emerging consumer trends for global flavors
- Product line addresses increasing demand for convenience
- None.
The condiment category leader prioritizes expansion beyond ketchup
HEINZ debuts its Flavor Tour line-up featuring three new sauces inspired by cuisines from around the world. (Photo: Business Wire)
The multi-billion-dollar culinary sauce market continues to grow, with increasing desire for globally-inspired flavors emerging as a top trend for 2025.1,2 With Americans busier than ever, convenience in the kitchen has become king.3 HEINZ’s rich and bold new sauces allow fans to easily and quickly dial up the flavor of any dish or recipe, whether it’s a new culinary creation or spicing up a staple weeknight meal. From Elote Grilled Cheese to Korean BBQ Chicken Wings, the dipping, drizzling, and dressing opportunities are endless.
- Mexican Inspired Street Corn: A unique sauce that combines chipotle, lime and corn to bring a creamy and smoky taste to the table.
- Korean Inspired Sweet & Tangy BBQ: A condiment with a kick, which mixes gochujang, doenjang and soy sauce for a rich and bold punch of flavor.
- Thai Inspired Sweet Chili: A slightly spicy, slightly sweet sauce merging ginger, sriracha and sesame oil to add a bright, tangy, irresistible taste to any dish.
“Americans are hungry for condiments that offer globally inspired flavor and versatility at an accessible price point, and we saw an opportunity for HEINZ, a beloved and trusted brand, to inspire fun new ways for people to enjoy their favorite foods,” says Angie Madigan, Vice President, Taste Elevation Marketing at The Kraft Heinz Company. “Leveraging our expertise in creating some of the world’s most beloved sauces, we designed the Flavor Tour line as the ultimate solution for these fans.”
Beyond adventurous flavor, ingredient quality is more important to Americans than ever.2 For over 150 years, quality has been at the core of every HEINZ product. The Flavor Tour line-up is no exception. The new offerings are made with no artificial flavors and ingredients like Gochujang and Chipotle Peppers that celebrate the cuisines that inspired the sauces.
Introduced on the heels of HEINZ limited-edition flavors like Black Garlic Ranch and Harissa Aioli, the Flavor Tour sauces are the latest innovations underscoring the brand’s portfolio growth beyond ketchup. The dipping category has outpaced the rest of the condiment category in growth (+
To learn more about the HEINZ Flavor Tour line and the ever-evolving HEINZ portfolio, follow @Heinz on Instagram and @Heinz_us on TikTok.
1Culinary Sauces Market Size, Share & Industry Analysis, Fortune Business Insights, December 2024
2Top Ten Food and Beverage Trends 2025, Innova Market Insights, October 2024
3Consumers crave convenience in fresh food, Food Industry Executive, September 2024
4Circana POS, $ sales '20-'23
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately
View source version on businesswire.com: https://www.businesswire.com/news/home/20250225210258/en/
Media Contact
media@kraftheinz.com
Source: The Kraft Heinz Company
FAQ
What are the three new HEINZ Flavor Tour sauces launched in 2025?
How has the dipping sauce category performed according to KHC's market data?
What key ingredients are used in HEINZ's new Korean Inspired BBQ sauce?
What market trend is HEINZ targeting with the Flavor Tour launch?
Are HEINZ's new Flavor Tour sauces made with artificial flavors?
