HEINZ is Taking Fans on the Ultimate Flavor Tour with Three New, Globally Inspired Sauces
The condiment category leader prioritizes expansion beyond ketchup

HEINZ debuts its Flavor Tour line-up featuring three new sauces inspired by cuisines from around the world. (Photo: Business Wire)
The multi-billion-dollar culinary sauce market continues to grow, with increasing desire for globally-inspired flavors emerging as a top trend for 2025.1,2 With Americans busier than ever, convenience in the kitchen has become king.3 HEINZ’s rich and bold new sauces allow fans to easily and quickly dial up the flavor of any dish or recipe, whether it’s a new culinary creation or spicing up a staple weeknight meal. From Elote Grilled Cheese to Korean BBQ Chicken Wings, the dipping, drizzling, and dressing opportunities are endless.
- Mexican Inspired Street Corn: A unique sauce that combines chipotle, lime and corn to bring a creamy and smoky taste to the table.
- Korean Inspired Sweet & Tangy BBQ: A condiment with a kick, which mixes gochujang, doenjang and soy sauce for a rich and bold punch of flavor.
- Thai Inspired Sweet Chili: A slightly spicy, slightly sweet sauce merging ginger, sriracha and sesame oil to add a bright, tangy, irresistible taste to any dish.
“Americans are hungry for condiments that offer globally inspired flavor and versatility at an accessible price point, and we saw an opportunity for HEINZ, a beloved and trusted brand, to inspire fun new ways for people to enjoy their favorite foods,” says Angie Madigan, Vice President, Taste Elevation Marketing at The Kraft Heinz Company. “Leveraging our expertise in creating some of the world’s most beloved sauces, we designed the Flavor Tour line as the ultimate solution for these fans.”
Beyond adventurous flavor, ingredient quality is more important to Americans than ever.2 For over 150 years, quality has been at the core of every HEINZ product. The Flavor Tour line-up is no exception. The new offerings are made with no artificial flavors and ingredients like Gochujang and Chipotle Peppers that celebrate the cuisines that inspired the sauces.
Introduced on the heels of HEINZ limited-edition flavors like Black Garlic Ranch and Harissa Aioli, the Flavor Tour sauces are the latest innovations underscoring the brand’s portfolio growth beyond ketchup. The dipping category has outpaced the rest of the condiment category in growth (+
To learn more about the HEINZ Flavor Tour line and the ever-evolving HEINZ portfolio, follow @Heinz on Instagram and @Heinz_us on TikTok.
1Culinary Sauces Market Size, Share & Industry Analysis, Fortune Business Insights, December 2024
2Top Ten Food and Beverage Trends 2025, Innova Market Insights, October 2024
3Consumers crave convenience in fresh food, Food Industry Executive, September 2024
4Circana POS, $ sales '20-'23
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately
View source version on businesswire.com: https://www.businesswire.com/news/home/20250225210258/en/
Media Contact
media@kraftheinz.com
Source: The Kraft Heinz Company