STOCK TITAN

VELVEETA Takes Football Viewing to New Heights With In-Stadium “Quesofa”

Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
Rhea-AI Summary

VELVEETA is offering a unique holiday gift to two Florida Miami Dolphins fans, allowing them to experience a game from the exclusive VELVEETA Quesofa at Hard Rock Stadium on Dec. 20. The Quesofa includes features such as a personal queso warmer, snack storage, and nacho pillows. Residents can enter the contest by tweeting with the hashtag '#QuesofaContest' until Dec. 16, with winners announced on Dec. 17. This promotion aims to enhance game-day experiences while maintaining social distancing.

Positive
  • Innovative marketing campaign to engage consumers during the pandemic.
  • Opportunity for fans to enjoy an exclusive game experience, driving brand connection.
Negative
  • None.

Game day has felt quite different this year as many football fans have had to cheer for their teams from home and put their season tickets on ice. But for two lucky Florida residents, a special way to return to the stadium is within reach. Through the mighty power of Liquid Gold cheesy goodness, VELVEETA is offering the ultimate holiday gift by giving two Florida-based Miami Dolphins fans the chance to view the Dec. 20 game from one of the best socially-distanced seats in Hard Rock Stadium: the VELVEETA Quesofa.

Positioned for the perfect view of the field, the VELVEETA Quesofa offers everything you need to take your game-viewing experience to cheesy new heights, including:

  • A personal queso warmer to heat your VELVEETA at perfect dip temperature for all four quarters
  • Snack stowaways to keep VELVEETA refills on-hand
  • Molten lava lamps and LED lighting so you can watch the game in style
  • Nacho pillows poised for comfort
  • One of the best seats that Hard Rock Stadium has to offer

“Let’s be real: VELVEETA, football Sunday and the couch is a match made in heaven,” said Amanda Vaal, Brand Manager, VELVEETA. “We’re excited to merge all three by bringing to life the most epic game-viewing experience Hard Rock Stadium has ever seen.”

Now until 5 p.m. ET on Dec. 16, Florida residents can enter on Twitter for a chance to win the Miami Dolphins Quesofa viewing experience by tweeting using hashtag "#QuesofaContest”. The winner will be selected at random on Dec. 17 and can be joined by one other lucky member of their quaran-team to watch the Dec. 20 Dolphins home game from a safe social distance.

Full contest rules can be found here and you can follow VELVEETA on Twitter for more details.

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2019 net sales of approximately $25 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.

FAQ

What is the VELVEETA Quesofa contest for Miami Dolphins fans?

The contest offers two Florida residents a chance to watch the Dolphins game from the VELVEETA Quesofa at Hard Rock Stadium, featuring unique amenities.

How can I enter the VELVEETA Quesofa contest?

Florida residents can enter by tweeting with the hashtag '#QuesofaContest' until 5 p.m. ET on Dec. 16.

When will the winners of the Quesofa contest be announced?

Winners of the Quesofa contest will be selected at random on Dec. 17.

What date is the Miami Dolphins game featured in the VELVEETA contest?

The Miami Dolphins game is scheduled for Dec. 20.

What features does the VELVEETA Quesofa offer?

The Quesofa includes a personal queso warmer, nacho pillows, snack stowaways, and more for an enhanced game-viewing experience.

The Kraft Heinz Company

NASDAQ:KHC

KHC Rankings

KHC Latest News

KHC Stock Data

36.93B
1.21B
27.19%
56.71%
2.79%
Packaged Foods
Canned, Frozen & Preservd Fruit, Veg & Food Specialties
Link
United States of America
PITTSBURGH