VELVEETA Launches Pinkies Out Polish, a Cheese-Scented Nail Polish Made Just For Your Pinkies

Rhea-AI Summary

VELVEETA, a Kraft Heinz brand, has launched its first nail polish collection, the Pinkies Out Polish, in collaboration with Nails.INC. This creative initiative aligns with the brand's new platform 'La Dolce Velveeta', encouraging fans to embrace a bold lifestyle. The collection features a cheese-scented nail polish duo priced at $15 and nail stickers for $4.99. Designed for pleasure seekers, the nail polish is available exclusively on Amazon and NailsInc.com. The initiative reflects Kraft Heinz's strategy to diversify its product offerings and engage with consumers in unique ways.

Positive

• Launch of Pinkies Out Polish could attract new customers and increase brand engagement.
• Collaboration with Nails.INC taps into the growing beauty market, diversifying Kraft Heinz's product offerings.

Negative

• None.

VELVEETA, a Kraft Heinz Company brand, unveils new Pinkies Out Polish to encourage fans to live “La Dolce Velveeta,” and a life of bold, unrestrained pleasure.

CHICAGO--(BUSINESS WIRE)-- Today, VELVEETA announced the launch of its first-ever nail polish collection in partnership with Nails.INC, the VELVEETA Pinkies Out Polish, which includes a nail polish duo and nail stickers. The collab furthers the brand’s latest creative platform, “La Dolce Velveeta,” which is all about stepping out in a confident, unapologetic way to show the world that you’re living a life filled with outrageous pleasure. Created for pleasure seekers who love to flaunt and live their best lives, the new limited-edition, cheese-scented nail polish is made so you can live your life pinkies out, wherever you are and whenever you want.

VELVEETA Launches Pinkies Out Polish, a Cheese-Scented Nail Polish Made Just For Your Pinkies (Photo: Business Wire)

The VELVEETA Pinkies Out Polish is made in partnership with Nails.INC, a leading and award-winning beauty brand, and includes cheese-scented red and yellow nail polish duo ($15) in “Finger Food” and “La Dolce Velveeta,” plus “That’s La Dolce Velveeta” irresistible nail stickers ($4.99).

“VELVEETA is known for its rich, creamy texture and cheesy, melty goodness, so what better way to bring this to life for our fans than with something equally as rich and creamy — nail polish,” said Kelsey Rice, Senior Brand Communications Manager at The Kraft Heinz Company. “Our VELVEETA Pinkies Out Polish gives pleasure seekers everywhere an irresistible new way to show the world that they are living “La Dolce Velveeta” by living pinkies out.”

The creamy shades are formulated in Nails.INC long wear formula and patented wide hugging brush for flawless application to make your nails look as smooth as VELVEETA feels. The Velveeta Pinkies Out Polish, which includes cheese-scented red and yellow nail polish duo and nail stickers, are available exclusively on Amazon.com and NailsInc.com while supplies last.

For more information follow @Velveeta on Instagram or visit Nailsinc.com. Those living “La Dolce Velveeta” are encouraged to flaunt, post and share how they live life pinkies out with VELVEETA Pinkies Out Polish by tagging @velveeta on Instagram, @CheesyVelveeta on Twitter and @Velveeta Facebook using hashtag #LaDolceVelveeta.

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.

ABOUT NAILS.INC

Proud to be 100% female-founded by Thea Green MBE, Nails.INC was born following a business trip to New York, kickstarted in London and is now retailed in stores worldwide. Now the UK’s leading and award-winning British nail brand, Nails.INC is a trail blazer in the global nail industry. Respected for its unrivalled innovation, the brand bottles key fashion, colour and nail art trends every season. The brand tells a story with every bottle – you won’t find the signature Nails.INC personality anywhere else. For more information, visit the brand on Instagram, Facebook, and Twitter or at www.nailsinc.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220607005431/en/

MEDIA:

ALISON BROD MARKETING + COMMUNICATIONS

VELVEETA

kraftheinz@abmc-us.com

KRAFT HEINZ

Kate Mitchell

kate.mitchell@kraftheinz.com

Source: The Kraft Heinz Company

FAQ

What is the new product launched by Kraft Heinz under the VELVEETA brand?

Kraft Heinz launched the Pinkies Out Polish, a cheese-scented nail polish collection.

When was the VELVEETA Pinkies Out Polish launched?

The VELVEETA Pinkies Out Polish was announced today.

Where can consumers purchase the VELVEETA Pinkies Out Polish?

The nail polish is available exclusively on Amazon and NailsInc.com.

What are the prices for the new VELVEETA nail polish and nail stickers?

The nail polish duo is priced at $15 and the nail stickers are $4.99.

What does 'La Dolce Velveeta' represent?

'La Dolce Velveeta' encourages fans to live boldly and unapologetically.