Oscar Mayer Drops ‘Street Meat’ Streetwear Line via Hot Dog Carts Nationwide

Rhea-AI Summary

The Kraft Heinz Company has launched a playful 13-piece capsule collection named 'Street Meat,' inspired by their Hotdoggers, the iconic drivers of the Wienermobile. This collection reimagines streetwear trends with meat-themed designs, including bucket hats and bomber jackets. Rather than the typical streetwear hype, the collection will be sold at hot dog carts in cities like New York, Los Angeles, and Atlanta, along with pop-up shops throughout October. The initiative aims to inject fun into streetwear, consistent with Oscar Mayer's legacy of creating joyful experiences.

Positive

• Launch of 'Street Meat' collection could enhance brand visibility and consumer engagement.
• Unique marketing strategy leveraging humor and nostalgia may attract a younger audience.

Negative

• None.

Capsule Collection Bucks Seriousness of the Fashion World with Meaty Looks Inspired by New Uniforms for the ‘Hotdoggers’, Official Drivers of the Wienermobile

PITTSBURGH & CHICAGO--(BUSINESS WIRE)-- Move aside overhyped streetwear drops and celebrity fashion collabs, Oscar Mayer has entered the chat, bringing meat to the streets to spark some much-needed smiles in the exclusive, hyper-serious world of streetwear.

Oscar Mayer Street Meat (Photo: Business Wire)

For over 100 years, Oscar Mayer has injected levity into everyday moments – from creating the 27-foot-long rolling Wiener, to the unforgettable Bologna jingle, to photobombing New York Fashion Week this fall. Next up? Street Meat - Oscar Mayer’s meat-inspired take on the gotta-cop-it streetwear trends of today.

The new 13-piece capsule collection features fresh silhouettes and bold colors that combine the hottest streetwear trends with meat-inspired touches, such as bucket hats, slides, track suits, bomber jackets and more. Street Meat was originally designed as the modern-day uniform for Oscar Mayer’s iconic Hotdoggers, the official drivers of the Wienermobile, who you’ll see debuting their new looks starting this week – new fits so fresh we knew fans would want to have them.

“Oscar Mayer has a legacy of sparking smiles and bringing levity to things that have gotten too serious, and streetwear is a ripe territory to playfully subvert,” said Megan Lang, Associate Marketing Director, Oscar Mayer. “The ethos of streetwear is hyper-serious and hyper-exclusive, so we hope fans embrace the Oscar Mayer version of Meatwear and have a little more fun getting dressed this fall.”

Unlike typical streetwear drops, fans won’t have to camp out overnight, stand in long lines or constantly refresh their browsers to cop the merch, but they will need to hit the streets. Beginning today, the limited-edition collection can be found hiding in plain sight at hot dog carts in New York, Los Angeles, and Atlanta. Wienermobile pop-up shops will also sell the collection nationwide throughout October. To find the Street Meat collection on a street near you, follow @OscarMayer on Twitter.

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210929005509/en/

Jenna Thornton

Kraft Heinz

jenna.thornton@kraftheinz.com

Rachel Cooper

ICF Next

Rachel.Cooper@icfnext.com

Source: The Kraft Heinz Company

FAQ

What is the 'Street Meat' collection by Kraft Heinz (KHC)?

The 'Street Meat' collection is a 13-piece capsule inspired by streetwear trends and the Wienermobile drivers, featuring meat-themed apparel.

Where can I purchase the 'Street Meat' collection from Kraft Heinz (KHC)?

The collection is available at hot dog carts in New York, Los Angeles, Atlanta, and through pop-up shops nationwide in October.

What are the main items in the 'Street Meat' collection by Kraft Heinz (KHC)?

The collection includes items like bucket hats, slides, track suits, and bomber jackets with meat-inspired designs.

How does the 'Street Meat' collection relate to Kraft Heinz's (KHC) branding?

The collection reflects Oscar Mayer's playful brand ethos, aiming to bring levity and fun to the serious streetwear fashion scene.