KRAFT Macaroni & Cheese Dinner Announces FLVRS CLUB With New Flavor Boosts Seasoning Mixes to Amp up Your Bowl of Macaroni & Cheese Dinner

Rhea-AI Summary

Kraft Macaroni & Cheese Dinner unveils the FLVRS CLUB, allowing fans to be the first to experience new limited-edition seasoning mixes: pizza, buffalo, and ranch. This initiative, aimed at super fans, includes exclusive merchandise and early access to product drops before their retail launch in early 2022. Kraft's innovative Flavor Boosts combine these popular flavors with their classic mac & cheese, appealing to both traditionalists and adventurous eaters. The club enhances consumer engagement and aims to drive brand loyalty.

Positive

• Launch of FLVRS CLUB to engage super fans.
• Limited-edition seasoning mixes offer unique flavor combinations.
• Strong marketing initiative likely to enhance brand loyalty.

Negative

• None.

FLVRS CLUB Members Will Get the Chance to Be One of the First to Try Limited-Edition Pizza, Buffalo, and Ranch Flavor Boosts Seasoning Mixes Before They Hit Retail Shelves in 2022

PITTSBURGH & CHICAGO--(BUSINESS WIRE)-- Today, KRAFT® Macaroni & Cheese Dinner announces the newest club fit only for its biggest super fans. Introducing KRAFT FLVRS CLUB, a club from the iconic mac & cheese brand celebrating new KRAFT Flavor Boosts seasoning mixes that bring the classic flavor of mac & cheese to a new level. Club members will get a chance to be the first to try the new Flavor Boosts: pizza, ranch, and buffalo before they hit shelves, as well as the chance to receive limited-edition Flavor Boost themed merchandise.

(Graphic: Business Wire)

As the brand who brought you pumpkin spice mac & cheese last fall, pink-colored candy mac & cheese on Valentine’s Day, and KRAFT Mac & Cheese flavored ice cream to celebrate National Mac & Cheese Day this summer, Flavor Boosts are the latest iteration in experiencing the comfort of KRAFT Macaroni & Cheese Dinner in a new way. Flavor Boosts allow mac & cheese fans to combine the beloved flavors of cheesy pizza, tangy buffalo, and creamy ranch with the comforting, classic, and cheesy flavor of KRAFT Macaroni & Cheese Dinner all in one bowl. From those who are classic preparation purists to the experimental flavor connoisseurs, every mac & cheese fan will be able to try Flavor Boosts when they launch and hold a permanent spot on grocery shelves starting in early 2022.

“We know die-hard fans of KRAFT Macaroni & Cheese Dinner are always excited by new ways to enjoy a comforting bowl of our iconic mac & cheese,” said Maya McDonald, Marketing Activation Lead at Kraft Heinz. “The FLVRS Club is for those fans willing to expand their mac & cheese horizons with these limited-edition packets that bring flavors we love to our favorite comfort food.”

Fans who join the FLVRS CLUB will be alerted on KRAFT Macaroni & Cheese Dinner social channels of new Flavor Boosts drops and have the chance to try them before they arrive in store beginning early 2022. Each delivery also comes with limited-edition merchandise that pairs with each flavor: a sports jersey for buffalo, plush hoodie for ranch, and a jacket for pizza. To sign up for the FLVRS CLUB and register to be eligible for Flavor Boost drops, macaroni & cheese fans can visit www.KraftFlvrs.com.

Once you’ve joined the FLVRS Club, share it using #FLVRSClub on Twitter @kraftmacncheese, Instagram @Kraft_MacandCheese, and Facebook @KraftMacaroniandCheese.

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211019005126/en/

ALISON BROD MARKETING + COMMUNICATIONS

212-230-1800

kraftheinz@abmc-us.com



Jenna Thornton

The Kraft Heinz Company

Jenna.Thornton@kraftheinz.com

Source: The Kraft Heinz Company

FAQ

What is the FLVRS CLUB by Kraft Heinz?

The FLVRS CLUB is a club for super fans of Kraft Macaroni & Cheese, allowing them to try new limited-edition seasoning mixes before they hit retail shelves.

What flavors are included in Kraft's new seasoning mixes?

The new seasoning mixes include pizza, buffalo, and ranch flavors.

When will the Flavor Boosts be available in stores?

The Flavor Boosts are set to launch in early 2022.

How can fans join the FLVRS CLUB?

Fans can join the FLVRS CLUB by visiting the website www.KraftFlvrs.com.

What is the significance of the new Flavor Boosts for Kraft Heinz?

The Flavor Boosts represent a new marketing strategy intended to enhance consumer engagement and drive brand loyalty.