JET-PUFFED Is Giving Campsites a Glow Up This Summer With New Camp S’mores Glow-in-the-Dark Packaging
JET-PUFFED, a Kraft Heinz brand, has launched new glow-in-the-dark Camp S’mores packaging aimed at enhancing summer campfire experiences. This innovative packaging aims to make it easier for consumers to locate marshmallows at night. To celebrate, JET-PUFFED introduced the JET-PUFFED S’morion constellation and encourages fans to participate in the #GoSmoregazing campaign on Instagram for a chance to win s’mores kits. The new Camp S’mores are priced at $2.99 and available at Walmart and other retailers.
- Introduction of glow-in-the-dark packaging, enhancing product visibility.
- Launch of a marketing campaign that engages consumers through social media.
- The product is priced competitively at $2.99.
- None.
To celebrate the new packaging, JET-PUFFED, a Kraft Heinz Company brand, created an official constellation to encourage fans to get outside and go #GoSmoregazing.
JET-PUFFED Is Giving Campsites a Glow Up This Summer With New Camp S’mores Glow-in-the-Dark Packaging (Photo: Business Wire)
“As we gear up for the first day of summer and prime marshmallow roasting season, we wanted to give fans a way to enjoy their s’mores no matter if it’s day or night,” says
For the launch of new JET-PUFFED Camp S’mores, the brand created a NEW Star Registry-official JET-PUFFED constellation, JET-PUFFED S’morion, so you can enjoy s’mores and stargazing all summer long. Fans can discover S’morion in the night sky using a custom AR filter at smoregazing.com or by scanning the QR code on the back of the new Camp S’mores packaging.
JET-PUFFED is also encouraging all marshmallow lovers to #GoSmoregazing this summer – stargazing with a side of s’mores, for a chance to win a free S’moregazing kit. To enter for a chance to win a free S’moregazing kit, post a picture of your S’moregazing experience with #GoSmoregazing #Sweepstakes on Instagram. The S’moregazing kit will include a telescope, glow-in-the-dark skewers, new JET-PUFFED Camp S’mores and s’mores ingredients, glow-in-the dark stickers and more.
JET-PUFFED Camp S’mores are now available at Walmart and other retailers for
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View source version on businesswire.com: https://www.businesswire.com/news/home/20220616005217/en/
ALISON BROD MARKETING + COMMUNICATIONS
kraftheinz@abmc-us.com
Kate.Mitchell@KraftHeinz.com
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