Heinz Is Searching for Its First-Ever ‘Head Burger Artist’

Rhea-AI Summary

The Kraft Heinz Company (KHC) announces its inaugural 'HEINZ Head Burger Artist' contest, inviting burger enthusiasts to submit photos of their best creations by July 19. The winner will receive $25,000 and unique perks, including a travel opportunity to taste-test America's best burgers, consulting on future HEINZ condiment innovations, and a lifetime supply of HEINZ products. This initiative aims to celebrate creativity in burger making while enhancing brand engagement through social media interactions under the hashtag #ArtOfTheBurger.

Positive

• Engages customers creatively, enhancing brand loyalty.
• Offers substantial cash prize and unique experiences, boosting brand visibility.
• Encourages social media engagement, promoting HEINZ products.

Negative

• None.

Few things are more magical than burger night and the art of crafting the perfect burger. Every burger is a blank canvas, which makes HEINZ condiments the paint to create a burger masterpiece. That’s why this summer, HEINZ is honoring the best in burger artistry by searching for its first-ever “HEINZ Head Burger Artist.”

HEINZ Head Burger Artist (Photo: Business Wire).

The condiment connoisseur that best captures the Art of the Burger will win $25,000 and some saucy perks, like:

• Taste-Testing America’s Best Burgers: The HEINZ Head Burger Artist (and a friend!) will travel to three locations of choice to taste-test the best burgers the U.S. has to offer*.
• Consulting on a Future HEINZ Condiment Innovation: Winner will travel to HEINZ Headquarters to consult on its next condiment innovation. While there, winner will spend the night at the HEINZ Bed N Burger, decked out with burger-inspired décor.
• Enjoying HEINZ for Life: What’s a burger without HEINZ? The HEINZ Head Burger Artist will receive a lifetime supply of HEINZ condiments, so they are able to spread their burger artistry far and wide.

“Here at HEINZ, we recognize the magic in making memories on burger night thanks to the way our condiments are used to create unique burger masterpieces,” said Ashleigh Gibson, Brand Director, HEINZ. “Through our ‘Art of the Burger’ contest, we are celebrating burgers everywhere, and giving the ultimate HEINZ-adorned burger maker a once-in-a-lifetime experience.”

For a chance to become the HEINZ Head Burger Artist and win $25,000, condiment enthusiasts around the country are invited to submit a picture of their burger masterpiece to heinzartoftheburger.com by July 19 at 11:59 p.m. EDT. While there can ultimately only be one HEINZ Head Burger Artist, each week aspiring burger artists will be selected to win a prize pack that includes items like pickles pins, a custom denim jacket and burger cooking tools.

Fans can also follow the delicious recipes and burger creations online at #ArtOfTheBurger, or by visiting HEINZ on Twitter and Instagram. For more details and Official Rules, including odds, alternate method of entry, and prize descriptions, visit www.HeinzArtoftheBurger.com. **

*Burger tastings comprised of three separate two-day / two-night trips to U.S. destinations of the HEINZ Head Burger Artist’s choice, including Hawaii, Alaska, and Puerto Rico.

** NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 United States/DC, 18+ & Puerto Rico 21+ years. Enter by: 7/19/21. To enter and for Official Rules, including odds, alternate method of entry, and prize descriptions, visit www.HeinzArtoftheBurger.com.

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210525005231/en/

FAQ

What is the HEINZ Head Burger Artist contest?

It's a competition by The Kraft Heinz Company inviting burger lovers to submit photos of their creations for a chance to win $25,000 and other prizes.

When is the deadline to enter the HEINZ burger contest?

Participants must submit their entries by July 19 at 11:59 p.m. EDT.

What does the winner of the HEINZ burger contest receive?

The winner gets $25,000, a chance to taste-test burgers across the U.S., consult on condiment innovations, and a lifetime supply of HEINZ products.

How can I enter the HEINZ Head Burger Artist contest?

Entries can be submitted by visiting heinzartoftheburger.com and uploading a photo of a burger masterpiece.

What is the significance of the HEINZ Head Burger Artist contest for KHC?

This contest aims to boost consumer engagement and brand loyalty while promoting HEINZ products through creative interaction.