HEINZ Gravy Releases First-Ever Children’s Book, “Grace and the Gravy Pirates,” This Thanksgiving

Rhea-AI Summary

Kraft Heinz enhances Thanksgiving celebrations with its first children's book, Grace and the Gravy Pirates, aimed at making the holiday more enjoyable for kids. The whimsical story features a young girl and her pirate friends on a mission to combat the 'dryness' often associated with Thanksgiving dinners.

This initiative reflects Kraft Heinz's commitment to creativity and family engagement. The book is available as a free eBook and will be showcased during the 95th Macy’s Thanksgiving Day Parade.

Positive

• Launch of a children's book to enhance family engagement during Thanksgiving.
• Free availability of the book may increase brand visibility and consumer goodwill.

Negative

• None.

Grace and the Gravy Pirates are embarking on an adventurous voyage aboard a sensational gravy boat to make Thanksgiving more delicious and fun than ever before

PITTSBURGH & CHICAGO--(BUSINESS WIRE)-- HEINZ Gravy will soon make its annual pilgrimage to dinner tables across the country to bring out the best flavors in our favorite Thanksgiving dishes, making everything from turkey to mashed potatoes taste even more delicious. While Thanksgiving ranks as the second most popular holiday in America¹ and is beloved by grown-ups, children sometimes feel otherwise. They’re dealt long car rides, boring adult conversations, and deprived of candy, costumes, and fireworks. This year, HEINZ Gravy is making Thanksgiving more magical for families–especially kids–with its first-ever children’s book, “Grace and the Gravy Pirates,” transforming the iconic gravy boat into a whimsical adventure.

HEINZ Gravy Releases First-Ever Children’s Book, “Grace and the Gravy Pirates,” This Thanksgiving (Photo: Business Wire)

“For generations, HEINZ has helped people find the magic in the everyday moments and the special occasions that bring us together like Thanksgiving. We all love Thanksgiving but know it can be dry at times for kids,” said Kaitlyn Kicia, Marketing Lead, HEINZ Gravy. “We believe a good story always makes things more interesting, so we’re on a mission to fight dryness by releasing an original children’s book inspired by our favorite Thanksgiving sauce and bring some much-needed entertainment to younger readers.”

“Grace and the Gravy Pirates,” inspired by the iconic Thanksgiving gravy boat that comes out once a year, tells the story of a young girl and her formidable pirate pals, who embark on an adventurous voyage to fight all the things that make the holiday dry: dry food, dry conversation, and lack of fun family activities. Grace and her mighty band of Gravy Pirates save the day–and the delicious meal–to make Thanksgiving even more magical, all with beautiful, full-page illustrations charting their adventure.

Families can watch Grace and her gravy boat set sail through the streets of Manhattan during the upcoming 95^th Macy’s Thanksgiving Day Parade^®.

The book is available to download in free eBook format on Amazon. You can also enter for a chance to win pirate’s treasure including a limited-edition print copy of “Grace and the Gravy Pirates” so you and your family can make Thanksgiving extra special and join the fight against dryness. Visit the Heinz Twitter (@HeinzTweets) or Instagram (@heinz) now through 11/15 for more details on how to win.

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter. 

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¹ D, B. (2015, November 19). Americans Weigh In on Their Favorite Holiday, Most Anticipated Eats, and How they Wash it All Down. The Harris Poll. https://theharrispoll.com/as-america-becomes-increasingly-diverse-our-traditions-are-bound-to-change-and-adapt-but-thats-not-to-say-that-old-traditions-are-going-the-way-of-the-dodo-despite-annual-outcries/

View source version on businesswire.com: https://www.businesswire.com/news/home/20211110005360/en/

Stephanie Peterson

Kraft Heinz

Stephanie.Peterson@kraftheinz.com

Jenna Perlman

ICF Next

Jenna.Perlman@icfnext.com

Source: The Kraft Heinz Company

FAQ

What is the title of Kraft Heinz's new children's book for Thanksgiving?

The title is 'Grace and the Gravy Pirates'.

How is Kraft Heinz promoting the new children's book?

The book is promoted through the 95th Macy's Thanksgiving Day Parade and social media channels.

Is the children's book 'Grace and the Gravy Pirates' available for free?

Yes, it is available as a free eBook on Amazon.

What is the main theme of 'Grace and the Gravy Pirates'?

The book aims to make Thanksgiving more fun and magical for children.

How does Kraft Heinz plan to engage families with the new book?

By providing entertaining content that combats the boredom kids often feel during Thanksgiving.