Heinz Creates Martian Tomato Ketchup With Aldrin Space Institute

Rhea-AI Summary

HEINZ, known for over 150 years of ketchup expertise, has launched the HEINZ Tomato Ketchup Marz Edition, made from tomatoes grown under Mars-simulated conditions. This groundbreaking project involved a nine-month collaboration with astrobiologists from the Aldrin Space Institute, successfully yielding high-quality tomatoes using proprietary seeds. Although the Marz Edition is not available for purchase yet, it marks a significant advancement in long-term food production for harsh environments. HEINZ aims for 100% sustainably sourced tomatoes by 2025, continuing its commitment to both innovation and environmental goals.

Positive

• Launch of HEINZ Tomato Ketchup Marz Edition, indicating innovation and research investment.
• Successful collaboration with experts to yield tomatoes in Mars-simulated conditions, showcasing scientific advancement.
• Commitment to 100% sustainably sourced tomatoes by 2025 aligns with growing consumer demand for environmental responsibility.

Negative

• None.

With more than 150 years of ketchup expertise, the maker of galaxy’s favorite ketchup unveils out-of-this-world sauce

PITTSBURGH--(BUSINESS WIRE)-- HEINZ embarked on a mission to ensure fresh, tasty food for future generations by partnering with astrobiologists to discover how to grow premium-quality ketchup tomatoes in harsh environmental conditions, such as those found on Mars. Today, the brand unveiled its first bottle of HEINZ Tomato Ketchup Marz Edition, made with delicious tomatoes grown by recreating similar soil, temperature, and water conditions on Earth to those found on the Red Planet.

Through a collaboration with a 14-person astrobiology team over nine months at the Aldrin Space Institute at Florida Tech, HEINZ simulated growing tomatoes on Mars. The team successfully yielded a crop of HEINZ tomatoes, from the brand’s proprietary tomato seeds, with the exacting qualities that pass the rigorous quality and taste standards to become its iconic ketchup.

For generations, HEINZ has helped people find magic in everyday moments that bring families together and has now discovered how to provide the delicious HEINZ Tomato Ketchup families know and love for the next 150 years and beyond.

Two years ago, HEINZ and its Tomato Masters set out to successfully launch the first-of-its-kind experiment that has become one of the largest projects of its kind related to Mars ever conducted. Experts in analyzing difficult soil conditions, picking the perfect seeds, and implementing world-leading agricultural techniques played a crucial role in ensuring the unmistakable taste of HEINZ Tomato Ketchup.

Although HEINZ Tomato Ketchup Marz Edition bottles are not available for purchase, a batch of out-of-this-world ketchup was unveiled at Heinz HQ, where the experimental sauce has undergone rigorous quality testing to get the all-important green light to become certified bottles of HEINZ Tomato Ketchup.

“We’re so excited that our team of experts has been able to grow tomatoes in conditions found on another planet and share our creation with the world. From analyzing the soil from Martian conditions two years ago to harvesting now, it’s been a journey that’s proved wherever we end up, HEINZ Tomato Ketchup will still be enjoyed for generations to come,” says Cristina Kenz, Chief Growth Officer for Kraft Heinz International Zone.

The team at the Aldrin Space Institute, led by Dr. Andrew Palmer, has submitted the first of three papers for scientific publication that charts the mission.

“Before now, most efforts around discovering ways to grow in Martian-simulated conditions are short term plant growth studies. What this project has done is look at long-term food harvesting. Achieving a crop that is of a quality to become HEINZ Tomato Ketchup was the dream result and we achieved it. And working with the Tomato Masters at HEINZ has allowed us to see what the possibilities are for long term food production beyond Earth,” says Dr. Andrew Palmer, Aldrin Space Institute.

HEINZ Tomato Ketchup has already made it beyond Earth into our solar system and has been enjoyed by astronauts aboard the International Space Station (ISS) for many years--one of whom is former NASA astronaut and professor of mechanical engineering Mike Massimino, a veteran of two space flights, four spacewalks, and the first astronaut to ever tweet from space. Massimino serves as an ambassador of HEINZ Tomato Ketchup Marz Edition and is a self-confessed HEINZ Tomato Ketchup superfan.

“In space we have a saying, ‘it’s not about the food it’s about the sauce’ – we could choose what food we wanted to eat up there but lots of the dishes came dehydrated and a little bit bland, so a good dollop of sauce always made your meals delicious, which started my love for HEINZ Tomato Ketchup,” said Mike Massimino, former NASA astronaut.

In addition to studying how to grow tomatoes in Mars-like conditions, the Kraft Heinz Company continues to invest in its commitments to environmental social governance (ESG) goals including using 100% sustainably sourced Heinz Ketchup tomatoes by 2025. To learn more about Kraft Heinz ESG goals, visit the company’s Environmental and Social Governance website.

Follow along on Facebook, Twitter and Instagram to see more on HEINZ Tomato Ketchup Marz Edition.

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.

ABOUT FLORIDA INSTITUTE OF TECHNOLOGY

Florida Tech was founded in 1958 at the dawn of the Space Race that would soon define the Atlantic coast of Florida and captivate the nation. Now the premier private technological university in the Southeast, Florida Tech is a Tier 1 Best National University in U.S. News & World Report and one of just nine schools in Florida lauded by the Fiske Guide to Colleges. Florida Tech is ranked among the top 5 percent of 20,000 degree-granting institutions worldwide in the 2020-21 World University Rankings and has been named a Top College and Best Value University for 2019 by Forbes. Florida Tech offers bachelor’s, master’s and doctoral degrees in aeronautics and aviation, engineering, computing and cybersecurity, business, science and mathematics, psychology, education and communication. Learn more about our relentless pursuit of greatness at floridatech.edu.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211108005214/en/

Stephanie Peterson

Kraft Heinz

Stephanie.Peterson@kraftheinz.com

Jenna Perlman

ICF Next

Jenna.Perlman@icfnext.com

Source: HEINZ

FAQ

What is the HEINZ Tomato Ketchup Marz Edition?

The HEINZ Tomato Ketchup Marz Edition is a new ketchup made from tomatoes grown under conditions simulated to mimic those on Mars.

When was the HEINZ Tomato Ketchup Marz Edition unveiled?

The HEINZ Tomato Ketchup Marz Edition was unveiled recently at Heinz Headquarters, but it is not currently available for purchase.

What research was done to create the HEINZ Tomato Ketchup Marz Edition?

The creation involved a nine-month collaboration with the Aldrin Space Institute to grow tomatoes in Martian-like conditions.

What are the sustainability goals for HEINZ Ketchup?

HEINZ aims to use 100% sustainably sourced tomatoes for its ketchup by the year 2025.

Who are the key experts involved in the HEINZ ketchup project?

The project was led by a team of astrobiologists from the Aldrin Space Institute, including Dr. Andrew Palmer.