Hate Mayo? Kraft Mayo Will Help You Conquer Your Fear With New ‘Overcoming Mayophobia’ Kit

Rhea-AI Summary

Kraft Mayo is addressing the phenomenon of 'Mayophobia' with its new initiative, the Overcoming Mayophobia Kit. This kit aims to help mayo skeptics embrace the condiment by providing tools to acclimate them to its texture and taste. The kit includes a blindfold, a nose clip, a sharpie for rebranding the mayo, and Kraft Mayo in various sizes. This campaign runs until April 8, inviting mayo lovers to encourage their mayo-hating friends to participate. Kraft Heinz Company reported net sales of approximately $26 billion in 2020 and continues to focus on consumer-driven innovation.

Positive

• Launch of the Overcoming Mayophobia Kit aiming to boost Kraft Mayo's popularity.
• Engagement strategy encourages consumers to participate and share their experiences.

Negative

• None.

Does the thought of spreading Kraft Mayo on a sandwich make your stomach turn? Does your irrational fear of this simple sauce keep you from enjoying the finer things in life? If you answered yes, you may suffer from “Mayophobia.”

Overcoming Mayophobia Kit (Photo: Business Wire).

Kraft Mayo knows not everyone shares our unconditional love for this smooth and velvety condiment, and we’d like to help those mayNO-sayers reconsider and smooth out their irrational fear … one sandwich at a time. Introducing: the Overcoming Mayophobia Kit.

“There are two types of people in this world—people who love Kraft Mayo, and people who don’t know they love Kraft Mayo,” said Danielle Coopersmith, brand manager for Sandwich Enhancers, Kraft Heinz. “Spreading our smooth and velvety mayo on a piece of bread shouldn’t elicit any reaction other than taste bud envy, so we want to encourage these mayo-haters to confront their fears and get to know mayo with our Overcoming Mayophobia Kit.”

Starting today through April 8, mayo-lovers can enter for the chance to convince the mayo-hating person in their life to reconsider their condiment fears with a limited-edition Overcoming Mayophobia Kit. The kit is designed to help acclimate even the biggest skeptics to the texture, smell, and taste of Kraft Mayo.

Here’s what’s inside:

• A blindfold to mask any offensive sights
• A nose clip to block any unwanted smells
• A sharpie to rename Kraft Mayo “sauce” or something less jarring
• Kraft Mayo in gradual sizes, from a 2-ounce packet all the way to a 1-gallon tall boy

Overcome Mayophobia today and change your life and sandwiches for the better. For a chance to win, visit Kraft Mayo on Instagram or Twitter today and enter by tagging @realkraftmayo and using #mayophobia and #sweepstakes until April 8. For more information, including sweepstakes details and rules, visit mayophobia.com.

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210325005622/en/

FAQ

What is the Overcoming Mayophobia Kit?

The Overcoming Mayophobia Kit is an initiative by Kraft Mayo designed to help mayo skeptics acclimate to the condiment. It includes tools like a blindfold, a nose clip, and Kraft Mayo in various sizes.

When does the Overcoming Mayophobia campaign end?

The Overcoming Mayophobia campaign runs until April 8.

What were Kraft Heinz Company's 2020 net sales?

Kraft Heinz Company reported approximately $26 billion in net sales for 2020.

How can consumers participate in the Mayophobia campaign?

Consumers can participate by tagging @realkraftmayo on Instagram or Twitter using #mayophobia and #sweepstakes.

Who is the brand manager for Kraft Mayo?

Danielle Coopersmith is the brand manager for Sandwich Enhancers at Kraft Heinz.