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Grey Poupon Debuts La Moutarde Vin, a White Wine that Transforms Lunch into a Feast
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Rhea-AI Sentiment
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Rhea-AI Summary
La Moutarde Vin, a limited-edition white wine infused with Grey Poupon mustard seeds, has been launched, celebrating the white wine used in the brand’s Dijon recipe. This 2020 Viognier features bright citrus and floral notes, ideal for enhancing lunch experiences. Priced at $30, it includes an 8oz jar of Grey Poupon Dijon Mustard. The initiative aims to revive leisurely lunches as a response to fast-paced meal trends.
Positive
Launch of a unique product: La Moutarde Vin, infused with Grey Poupon mustard seeds.
Potential appeal to both wine enthusiasts and Grey Poupon fans.
Negative
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The first-ever white wine infused with Grey Poupon mustard seeds, La Moutarde Vin celebrates the white wine used in the brand’s Dijon recipe
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--
Inspired by its French heritage, Grey Poupon is giving people a reason to slow down and savor their time at the table–starting with lunch, which is often rushed–with an exciting new endeavor. In pursuit of making lunch feel like a feast, Grey Poupon is introducing a limited-edition white wine, La Moutarde Vin, the first-ever white wine infused with Grey Poupon mustard seeds.
The first-ever white wine infused with Grey Poupon mustard seeds, La Moutarde Vin celebrates the white wine used in the brand’s Dijon recipe (Photo: Business Wire)
La Moutarde Vin is a celebration of the white wine used in the beloved condiment’s one-of-a-kind Dijon recipe, in contrast to the majority of Dijon mustards that use vinegar. This full-bodied Viognier 2020 has bright hints of spice and pronounced citrus and floral characteristics, balanced by vibrant acidity. It is best served chilled, and pairs perfectly with a classic croque monsieur, Dijon maple-glazed salmon, or a beautiful meat and cheese charcuterie board and of course, Grey Poupon.
“We’ve watched as leisurely lunches have been replaced by food delivery apps and deskside speed snacking,” said Danielle Coopersmith, brand manager for Sandwich Enhancers, Kraft Heinz. “Here at Grey Poupon, we want lunch to feel worthy of savoring again. That’s why we crafted the concept of a limited-edition white wine that’s perfect for those who want to take back lunch and make every meal an opportunity to treat yourself.”
Whether you’re a wine enthusiast, a fan of Dijon mustard or just want to have your lunch and enjoy it too, you can purchase a bottle of La Moutarde Vin with an 8oz. jar of Grey Poupon Dijon Mustard for $30 while supplies last by visiting GreyPouponWine.com.
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.
