COLLIDERS™ Desserts Let You Experience Your Favorite Candy Like You Never Have Before
Kraft Heinz has launched COLLIDERS™, a new line of refrigerated desserts featuring popular candies like Reese’s and Kit Kat®. Available in three formats—TWISTED, CHOPPED, and LAYERED—the desserts offer a unique and indulgent experience for consumers. With 12 varieties, COLLIDERS™ aims to cater to diverse tastes. The products are supported by a national marketing campaign, “Love it. Spoon it”, set to promote the desserts across various media platforms. COLLIDERS™ are now available in stores nationwide.
- Launch of COLLIDERS™ desserts featuring popular candy brands.
- Available in 12 varieties catering to a wide audience.
- Supported by a national marketing campaign to boost visibility.
- None.
Prepare to enjoy your favorite candies in a whole new way: with a spoon. With the launch of the COLLIDERS™ brand, dessert lovers nationwide can do just that. COLLIDERS™ desserts are a new line of refrigerated desserts that feature the nation’s most beloved candy brands like Reese’s and Kit Kat® in a new spoonable style.
COLLIDERS Lineup Credit - Brand Opus
COLLIDERS™ desserts come in three indulgent formats:
- TWISTED: A cool and creamy vanilla dessert topped with pieces of your favorite candy, like Reese’s, Kit Kat®, Hershey’s Cookies n’ Creme or Heath.
- CHOPPED: Your favorite flavors, like Reese’s, Hershey’s Chocolate, Hershey’s S’mores or Hershey’s Mint, turned into a cool and creamy dessert and topped with chopped pieces of chocolate.
- LAYERED: Your favorite flavors, like Reese’s, York, Mounds or Rolo® turned into a cool and creamy dessert and topped with a layer of smooth, rich chocolate topping.
With 12 different varieties featuring some of America’s favorite candy brands, there is something for everyone to love.
"Dessert lovers are looking for unique textures and interesting flavors when it comes to indulgent treats, and COLLIDERS™ desserts will bring this type of exciting variety to the refrigerated aisle,” said Nicole Kulwicki, General Manager for Desserts at Kraft Heinz. “Now dessert lovers nationwide can enjoy their favorite candies such as Reese’s and Kit Kat® in a completely new way.”
COLLIDERS™ desserts will be the star of a new national marketing campaign, “Love it. Spoon it.,” showcasing that when you love something, you just want to spoon it. The story will come to life through TV, social, digital and print.
COLLIDERS™ desserts are available now near the refrigerated pudding section at retailers nationwide. For more information on this new cool and creamy dessert, check out Twitter (@Colliders), Facebook (@CollidersDesserts) or Instagram (@Colliders).
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately
View source version on businesswire.com: https://www.businesswire.com/news/home/20210309005089/en/
FAQ
What are COLLIDERS™ desserts by Kraft Heinz?
When did Kraft Heinz launch COLLIDERS™ desserts?
What marketing campaign supports COLLIDERS™ desserts?
What formats are available for COLLIDERS™ desserts?
What candy brands are featured in COLLIDERS™ desserts?
