Capri Sun Launches First Single-Serve Bottle in Over Two Decades to Complement its Iconic Pouch
Capri Sun has launched its first resealable bottle in over 20 years, marking a significant expansion from its iconic pouch format. The new 12-ounce bottles, equivalent to two pouches, are available in three popular flavors: Fruit Punch, Pacific Cooler, and Strawberry Kiwi.
The launch addresses consumer demand, as beverages are the top reason for convenience store visits, and responds to overwhelming customer feedback - 76% of suggestions to Capri Sun's call center between 2020-2023 requested larger serving sizes. Like the traditional pouches that sell over 6 million units daily, the bottles maintain the brand's commitment to all-natural ingredients without artificial dyes or sweeteners.
This release follows the successful introduction of Multi-Serve jugs last year and represents the brand's strategic expansion into convenience stores nationwide.
Capri Sun ha lanciato la sua prima bottiglia richiudibile in oltre 20 anni, segnando un'importante espansione dal suo iconico formato a sacchetto. Le nuove bottiglie da 12 once, equivalenti a due sacchetti, sono disponibili in tre gusti popolari: Fruit Punch, Pacific Cooler e Strawberry Kiwi.
Il lancio risponde alla domanda dei consumatori, poiché le bevande sono la principale ragione per le visite ai negozi di convenienza, e si basa su un feedback straordinario da parte dei clienti: il 76% delle segnalazioni al centro assistenza di Capri Sun tra il 2020 e il 2023 ha richiesto porzioni più grandi. Come i sacchetti tradizionali che vendono oltre 6 milioni di unità al giorno, le bottiglie mantengono l'impegno del marchio per ingredienti completamente naturali, senza coloranti o dolcificanti artificiali.
Questo rilascio segue l'introduzione di successo dei contenitori Multi-Serve dell'anno scorso e rappresenta l'espansione strategica del marchio nei negozi di convenienza in tutto il paese.
Capri Sun ha lanzado su primera botella resellable en más de 20 años, marcando una expansión significativa desde su icónico formato de pouch. Las nuevas bottellas de 12 onzas, equivalente a dos pouch, están disponibles en tres sabores populares: Fruit Punch, Pacific Cooler y Strawberry Kiwi.
El lanzamiento responde a la demanda de los consumidores, ya que las bebidas son la principal razón para visitar las tiendas de conveniencia, y se basa en la abrumadora retroalimentación de los clientes: el 76% de las sugerencias al centro de atención de Capri Sun entre 2020 y 2023 solicitaron porciones más grandes. Al igual que los pouch tradicionales que venden más de 6 millones de unidades al día, las botellas mantienen el compromiso de la marca con ingredientes completamente naturales, sin colorantes o edulcorantes artificiales.
Este lanzamiento sigue la exitosa introducción de los recipientes Multi-Serve el año pasado y representa la expansión estratégica de la marca en las tiendas de conveniencia en todo el país.
카프리 썬은 20년 만에 첫 번째 재밀폐 가능한 병을 출시하여 상징적인 파우치 형식에서 중요한 확장을 의미합니다. 새로운 12온스 병은 두 개의 파우치에 해당하며, 인기 있는 세 가지 맛인 과일 펀치, 퍼시픽 쿨러, 딸기 키위를 제공합니다.
이번 출시에는 소비자 요구를 반영하였으며, 음료가 편의점 방문의 주요 이유라는 점에 대응하고 있습니다. 2020년부터 2023년 사이 카프리 썬 콜센터에 접수된 피드백 중 76%가 더 큰 서빙 사이즈를 요청했습니다. 하루에 600만 개 이상 판매되는 전통적인 파우치처럼, 병은 인공 색소나 감미료 없이 자연 재료에 대한 브랜드의 약속을 유지합니다.
이번 출시 는 지난해 다중 서빙 주전자의 성공적인 도입 이후 이루어지며, 브랜드의 전국 편의점으로의 전략적 확장을 나타냅니다.
Capri Sun a lancé sa première bouteille refermable en plus de 20 ans, marquant une expansion significative par rapport à son format emblématique de sachet. Les nouvelles bouteilles de 12 onces, équivalentes à deux sachets, sont disponibles en trois saveurs populaires : Fruit Punch, Pacific Cooler et Strawberry Kiwi.
Ce lancement répond à la demande des consommateurs, les boissons étant la principale raison des visites en magasins de proximité, tout en tenant compte des retours écrasants des clients : 76 % des suggestions faites au centre d’appels de Capri Sun entre 2020 et 2023 ont demandé des tailles de portion plus grandes. Comme les sachets traditionnels qui se vendent à plus de 6 millions d'unités par jour, les bouteilles respectent l'engagement de la marque en matière d'ingrédients entièrement naturels, sans colorants ou édulcorants artificiels.
Ce lancement fait suite à l'introduction réussie des récipients Multi-Serve l'année dernière et représente l'expansion stratégique de la marque dans les magasins de proximité à l'échelle nationale.
Capri Sun hat nach über 20 Jahren seine erste wiederverschließbare Flasche auf den Markt gebracht und damit eine signifikante Expansion von seinem ikonischen Beutelformat vollzogen. Die neuen 12-Unzen-Flaschen, die zwei Beuteln entsprechen, sind in drei beliebten Geschmacksrichtungen erhältlich: Fruit Punch, Pacific Cooler und Strawberry Kiwi.
Der Launch spricht die Verbraucherbedürfnisse an, da Getränke der Hauptgrund für Besuche in Convenience Stores sind, und reagiert auf überwältigendes Kundenfeedback: 76% der Vorschläge an das Capri Sun Callcenter zwischen 2020 und 2023 forderten größere Portionsgrößen. Wie die traditionellen Beutel, die über 6 Millionen Einheiten täglich verkaufen, halten die Flaschen das Markenversprechen, nur natürliche Zutaten ohne künstliche Farbstoffe oder Süßungsmittel zu verwenden.
Diese Veröffentlichung folgt auf die erfolgreiche Einführung von Mehrserve-Behältern im letzten Jahr und stellt die strategische Expansion der Marke in Convenience Stores im ganzen Land dar.
- Expansion into convenience store market, addressing the primary reason for store visits
- Product size doubles from traditional pouch (12 oz vs 6 oz)
- Strong existing market presence with 6 million pouches sold daily
- Direct response to consumer demand (76% of customer feedback requested larger sizes)
- None.
Insights
This product launch represents a calculated move by Kraft Heinz to capture additional market share in the $250 billion U.S. beverage market, with particular focus on the lucrative convenience store channel. The timing is strategically significant, as convenience stores have seen a post-pandemic resurgence in foot traffic, with beverage purchases driving approximately 63% of all visits.
The development addresses three critical market opportunities: 1) Meeting the overwhelming consumer demand for larger serving sizes, evidenced by 76% of customer feedback, 2) Expanding distribution through the previously untapped convenience store channel and 3) Modernizing the brand's packaging portfolio to compete with contemporary beverage formats.
From a financial perspective, this launch could materially impact KHC's beverage segment performance. With over 6 million pouches sold daily, even a modest conversion rate to the higher-margin bottle format could drive significant revenue growth. The 12-oz bottle format typically commands premium pricing compared to pouches, potentially improving profit margins in the beverage portfolio.
The strategic importance extends beyond immediate sales potential:
- Channel Expansion: Entry into convenience stores opens up a $242 billion retail channel
- Premium Positioning: Resealable bottles allow for premium pricing strategy
- Market Share Growth: Potential to capture share from both juice and broader beverage categories
- Consumer Base Expansion: Format appeals to broader age demographics beyond traditional youth market
While the launch demonstrates strong market responsiveness, success will depend on execution, pricing strategy and the ability to maintain momentum beyond initial distribution. The move aligns with Kraft Heinz's broader strategy of modernizing legacy brands and expanding into high-growth channels.
The brand enters convenience stores with resealable bottles that offer fans a new way to enjoy Capri Sun on the go
Now available nationwide, Capri Sun Bottles feature 12 ounces of juice (double the pouch size) in the brand's three most popular flavors: Fruit Punch, Pacific Cooler, and Strawberry Kiwi. Perfect for on-the-go fans, the resealable bottles are the brand’s first single-serve bottle in more than 20 years. (Photo: Business Wire)
Purchasing a beverage is the number one reason for visiting a convenience store,1 yet is the one place you may not find America’s favorite kids’ drink – until now. Capri Sun Bottles are designed to meet the needs of busy, on-the-go families and answer the call for parents seeking more juice and kids beverage options at these stores.1 Made with all-natural ingredients, no artificial dyes, and no artificial sweeteners – just like the pouches families know and love – fans can find the Capri Sun Bottles at convenience stores and grocery stores rolling out now nationwide.
“Capri Sun has always been a childhood favorite,” said Kristina Hannant, director of marketing at Capri Sun. “The launch of Capri Sun Bottles underscores our commitment to innovation by introducing a new format that meets the evolving needs of today’s families on the go. This reflects our strategy to meet our consumers where they are while bringing the same taste and quality they love.”
For years, Capri Sun fans have called for a larger serving size to enjoy even more of their favorite drink. In fact, between 2020 and 2023, a staggering 76 percent of suggestions received by the Capri Sun call center were about fans wanting a bigger product size. 2 Building on the momentum of last year’s launch of Capri Sun Multi-Serve jugs, the brand’s first innovation in over a decade, Capri Sun is once again evolving to meet consumer needs with the introduction of single-serve bottles – the equivalent of two pouches worth of juice. By expanding its portfolio with new formats and entering new retail categories such as convenience stores, Capri Sun continues to bring its trusted flavors to more occasions and consumers.
To learn more about Capri Sun’s latest product innovation, follow @caprisun on Instagram.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately
1 Numerator Survey (2024)
2 Capri Sun Call Center (2023)
View source version on businesswire.com: https://www.businesswire.com/news/home/20250204862403/en/
Media Contacts
Hannah Donohue
The Kraft Heinz Company
Hannah.Donohue@kraftheinz.com
Jordyn Comitor
Zeno Group for Capri Sun
Jordyn.Comitor@zenogroup.com
Source: The Kraft Heinz Company
FAQ
What are the new Capri Sun bottle sizes and flavors for KHC's 2024 launch?
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