Nordstrom Names Two New Executive Leaders

Rhea-AI Summary

Nordstrom, Inc. (NYSE: JWN) announced key executive appointments on July 20, 2022. Deniz Anders has been promoted to Chief Marketing Officer after 22 years at the company, focusing on integrated marketing strategies. Nina Barjesteh, formerly of DICK's Sporting Goods, joins as President of the Nordstrom Product Group, aiming to leverage her expertise in private label businesses. The leadership changes are expected to enhance the company's customer-centric approach and product offerings, building on Nordstrom's legacy in the retail sector.

Positive

• Deniz Anders promoted to CMO, leveraging 22 years of experience at Nordstrom.
• Nina Barjesteh appointed as President, Nordstrom Product Group, bringing a strong background in product development.

Negative

• None.

Deniz Anders Appointed Chief Marketing Officer  

Nina Barjesteh Joins Nordstrom as President, Nordstrom Product Group 

SEATTLE, July 20, 2022 /PRNewswire/ -- Nordstrom, Inc. (NYSE: JWN) announced the appointment of two new senior executive leaders: Deniz Anders was promoted to senior vice president and chief marketing officer, and Nina Barjesteh, a senior executive at DICK's Sporting Goods, will join the company as president, Nordstrom Product Group. 

In her new role, Anders will lead all marketing efforts on behalf of the company, including brand programs, digital marketing, creative strategy and corporate affairs. Anders has been with the company for 22 years, most recently serving as vice president of marketing.  

"Deniz is a proven leader with the ability to drive integrated marketing strategies and plans to grow the business and connect with customers in meaningful ways across all channels and touchpoints" said Ken Worzel, chief customer officer. "Her deep marketing experience, paired with her understanding of our business, will be of enormous value as we continue to build on our heritage of service to get closer to our customers."  

Anders steps into the role previously held by Scott Meden, who announced his retirement earlier this year.

Barjesteh joins Nordstrom from DICK's Sporting Goods, where she served as senior vice president of product development and design, leading the strategy, management, and execution of the company's product development organization. Prior to joining DICK'S, she served as chief merchant of Rue 21, and spent 20 years at Target Corporation in various roles including vice president general merchandise manager women's apparel, vice president merchandise manager kids, and vice president apparel and accessories branding.   

"Nina's experience leading and transforming private label businesses will position us to take full advantage of this growth opportunity, and to continue building Nordstrom Made products that put our customers first through design, quality, and value," said Pete Nordstrom, president and chief brand officer. "We're excited to see how she will build on the 50-year legacy of Nordstrom's private label brands with her own fresh perspective."  

ABOUT NORDSTROM

At Nordstrom, Inc. (NYSE: JWN), we exist to help our customers feel good and look their best. Since starting as a shoe store in 1901, how to best serve customers has been at the center of every decision we make. This heritage of service is the foundation we're building on as we provide convenience and true connection for our customers. Our digital-first platform enables us to serve customers when, where and how they want to shop – whether that's in-store at more than 350 Nordstrom, Nordstrom Local and Nordstrom Rack locations or digitally through our Nordstrom and Rack apps and websites. Through it all, we remain committed to leaving the world better than we found it.

Media Contact
Stephanie Corzett
NordstromPR@nordstrom.com

 

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SOURCE Nordstrom, Inc.

FAQ

Who was appointed as Chief Marketing Officer of Nordstrom?

Deniz Anders was appointed as Chief Marketing Officer of Nordstrom.

What experience does Nina Barjesteh bring to Nordstrom?

Nina Barjesteh brings extensive experience from DICK's Sporting Goods, focusing on product development and private label businesses.

When were the new executive appointments at Nordstrom announced?

The new executive appointments were announced on July 20, 2022.

What is the stock symbol for Nordstrom?

The stock symbol for Nordstrom is JWN.