NORDSTROM NYC INTRODUCES NEW BALANCE @ THE CORNER
Nordstrom (NYSE: JWN) has launched New Balance @ The Corner, a three-month pop-up shop at its NYC Flagship store located at 57th and Broadway. The installation, running through August 3rd, 2025, represents the longest brand feature at The Corner and will showcase New Balance products through themed monthly experiences.
The pop-up kicks off with "Grey Days" in May, featuring movement classes and workshops. June's "Found In New York" theme includes "In Bloom" with artist CJ Hendry, while July introduces the "Subway Series." The installation will offer monthly product drops for all ages, limited-edition collaborations, and exclusive customization opportunities, available both in-store and on Nordstrom.com.
Nordstrom (NYSE: JWN) ha inaugurato New Balance @ The Corner, un negozio temporaneo di tre mesi presso il suo flagship store di New York, situato all'incrocio tra la 57ª strada e Broadway. L'installazione, attiva fino al 3 agosto 2025, rappresenta la collaborazione più lunga mai realizzata a The Corner e presenterà i prodotti New Balance attraverso esperienze mensili a tema.
Il pop-up si apre a maggio con "Grey Days", che propone corsi di movimento e workshop. A giugno il tema "Found In New York" include "In Bloom" con l'artista CJ Hendry, mentre a luglio sarà introdotta la "Subway Series". L'installazione offrirà nuove uscite mensili per tutte le età, collaborazioni in edizione limitata e opportunità esclusive di personalizzazione, disponibili sia in negozio che su Nordstrom.com.
Nordstrom (NYSE: JWN) ha inaugurado New Balance @ The Corner, una tienda temporal de tres meses en su tienda insignia de Nueva York ubicada en la intersección de la 57 y Broadway. La instalación, que estará abierta hasta el 3 de agosto de 2025, representa la colaboración más larga en The Corner y mostrará productos de New Balance a través de experiencias mensuales temáticas.
La pop-up comienza en mayo con "Grey Days", que incluye clases de movimiento y talleres. En junio, el tema "Found In New York" presenta "In Bloom" con la artista CJ Hendry, mientras que en julio se introduce la "Subway Series". La instalación ofrecerá lanzamientos mensuales para todas las edades, colaboraciones de edición limitada y oportunidades exclusivas de personalización, disponibles tanto en la tienda como en Nordstrom.com.
노드스트롬 (NYSE: JWN)은 뉴욕 플래그십 매장인 57번가와 브로드웨이 교차로에 위치한 New Balance @ The Corner라는 3개월간의 팝업 스토어를 오픈했습니다. 2025년 8월 3일까지 운영되는 이번 설치는 The Corner에서 가장 긴 기간 동안 진행되는 브랜드 행사로, 매달 테마별 체험을 통해 뉴발란스 제품을 선보일 예정입니다.
팝업은 5월 'Grey Days'로 시작하며, 움직임 수업과 워크숍이 포함됩니다. 6월의 'Found In New York' 테마에는 아티스트 CJ Hendry와 함께하는 'In Bloom'이 있으며, 7월에는 'Subway Series'가 소개됩니다. 이 설치 공간에서는 모든 연령대를 위한 월별 신제품 출시, 한정판 협업, 독점 맞춤 제작 기회가 매장과 Nordstrom.com에서 제공됩니다.
Nordstrom (NYSE : JWN) a lancé New Balance @ The Corner, une boutique éphémère de trois mois dans son magasin phare de New York, situé au coin de la 57e rue et Broadway. Cette installation, qui se tiendra jusqu'au 3 août 2025, représente la plus longue collaboration de marque à The Corner et mettra en avant les produits New Balance à travers des expériences mensuelles thématiques.
Le pop-up débute en mai avec "Grey Days", proposant des cours de mouvement et des ateliers. Le thème de juin, "Found In New York", inclut "In Bloom" avec l'artiste CJ Hendry, tandis que juillet introduit la "Subway Series". L'installation offrira des sorties de produits mensuelles pour tous les âges, des collaborations en édition limitée et des opportunités exclusives de personnalisation, disponibles en magasin et sur Nordstrom.com.
Nordstrom (NYSE: JWN) hat New Balance @ The Corner eröffnet, einen dreimonatigen Pop-up-Shop in seinem Flagship-Store in New York City an der Ecke 57th und Broadway. Die Installation, die bis zum 3. August 2025 läuft, ist die längste Markenpräsentation bei The Corner und zeigt New Balance Produkte durch thematisch gestaltete monatliche Erlebnisse.
Der Pop-up-Store startet im Mai mit "Grey Days", die Bewegungskurse und Workshops umfassen. Im Juni steht das Thema "Found In New York" mit "In Bloom" des Künstlers CJ Hendry im Fokus, während im Juli die "Subway Series" eingeführt wird. Die Installation bietet monatliche Produktneuheiten für alle Altersgruppen, limitierte Kollaborationen und exklusive Personalisierungsoptionen, sowohl im Geschäft als auch auf Nordstrom.com.
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Step into New Balance @ The Corner: A limited-time pop-up celebrating sport, culture, and creativity through featured products, events, and experiences.
"We're excited to connect our customers to the rich heritage of New Balance, while showcasing the vibrant culture of
Located in the heart of
- An initiative promoting movement and connection through multi-sensory experiences across texture, smell, sound and visuals; New Balance & Nordstrom partner to host workshops of all senses from a pottery class with
Brooklyn based ceramicist, Not Work Related, to a custom scent building class, blending fashion and fragrance, and more. - Movement Classes: Experience some of NYC's favorite ways to move:
- Boxing Class: Sunday, May 4th, 11 am - 1 pm
- Choreography Class: Tuesday, May 6th, 6 pm - 8 pm
- Yoga Class: Tuesday, May 13th, 6 pm - 8 pm
- Boxing Class: Tuesday, May 20th, 6 pm - 8 pm
The shop will transition to "Found In New York" for June and July, featuring activations that highlight
The Corner pop-up will feature monthly product drops across shoes, apparel and accessories for women, men and kids. Customers will also have access to limited edition collaborations and customization opportunities available only at Nordstrom NYC.
"As one of our longtime retailers, we're honored to work alongside Nordstrom to bring an immersive pop-up to life at their NYC Flagship, The Corner," said Tracy Knauer, Vice President of North America Marketing and DTC at New Balance. "The Corner will allow us to connect to our consumer authentically, bringing to life our unwavering commitment to quality and craft. We look forward to inviting consumers to The Corner to experience products and experiences that demonstrate New Balance at the intersection of sports and culture."
New Balance @ The Corner will be open at Nordstrom NYC through August 3rd, with products available to shop in-store and online at Nordstrom.com.
Shop Images HERE
(Courtesy of Nordstrom)
ABOUT NORDSTROM:
At Nordstrom, Inc. (NYSE: JWN), we exist to help our customers feel good and look their best. Since starting as a shoe store in 1901, how to best serve customers has been at the center of every decision we make. This heritage of service is the foundation we're building on as we provide convenience and true connection for our customers. Our interconnected model enables us to serve customers when, where and how they want to shop – whether that's in-store at more than 350 Nordstrom, Nordstrom Local and Nordstrom Rack locations or digitally through our Nordstrom and Rack apps and websites. Through it all, we remain committed to leaving the world better than we found it.
ABOUT NEW BALANCE
New Balance, headquartered in
PRESS CONTACT
NORDSTROM | Manuela Uscher
Manuela.Uscher@Nordstrom.com
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SOURCE Nordstrom, Inc.
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