Jewett Cameron Launches In-Store Fence Product Displays
Jewett-Cameron Trading Company (NASDAQ: JCTCF) has successfully launched in-store merchandiser displays for their integrated steel framework for wood fences in major home improvement retailers. The displays, initially trialed in Southern California, have shown significant success, with Lifetime Steel Post® product sales outperforming year-over-year in participating stores. The company plans to expand into more regions during their first quarter starting September 1, 2024.
The new merchandisers strategically place Jewett Cameron's Adjust-A-Gate® and Lifetime Steel Post® products in the lumber aisle, allowing customers to access all necessary steel components for gate and wood fence construction in one location. This innovative approach has garnered positive responses from regional merchant managers, leading to increased demand for merchandiser installations across various regions.
La Jewett-Cameron Trading Company (NASDAQ: JCTCF) ha lanciato con successo dei displays per merchandiser in-store per il loro framework in acciaio integrato per recinzioni in legno nei principali rivenditori di miglioramento domestico. I display, inizialmente testati nella California meridionale, hanno mostrato un notevole successo, con le vendite del prodotto Lifetime Steel Post® superiori rispetto all’anno precedente nei negozi partecipanti. L'azienda prevede di espandersi in ulteriori regioni durante il primo trimestre che inizia il 1 settembre 2024.
I nuovi merchandiser posizionano strategicamente i prodotti Adjust-A-Gate® e Lifetime Steel Post® di Jewett Cameron nel corridoio del legname, consentendo ai clienti di accedere a tutti i componenti in acciaio necessari per la costruzione di cancelli e recinzioni in legno in un'unica posizione. Questo approccio innovativo ha ricevuto riscontri positivi dai manager dei commercianti regionali, portando a un aumento della domanda per le installazioni dei merchandiser in diverse regioni.
La Jewett-Cameron Trading Company (NASDAQ: JCTCF) ha lanzado con éxito displays de merchandiser en tienda para su marco de acero integrado para cercas de madera en los principales minoristas de mejoras para el hogar. Los displays, que se probaron inicialmente en el sur de California, han mostrado un éxito significativo, con las ventas del producto Lifetime Steel Post® superando las del año anterior en las tiendas participantes. La empresa planea expandirse a más regiones durante su primer trimestre que comienza el 1 de septiembre de 2024.
Los nuevos merchandisers colocan estratégicamente los productos Adjust-A-Gate® y Lifetime Steel Post® de Jewett Cameron en el pasillo de madera, permitiendo a los clientes acceder a todos los componentes de acero necesarios para la construcción de cercas de madera y puertas en un solo lugar. Este enfoque innovador ha recibido respuestas positivas de los gerentes de comerciantes regionales, lo que ha llevado a una mayor demanda de instalaciones de merchandisers en diversas regiones.
Jewett-Cameron Trading Company (NASDAQ: JCTCF)는 주요 홈 개선 소매업체에서 나무 울타리를 위한 통합 강철 프레임워크에 대해 매장 상품 디스플레이를 성공적으로 출시했습니다. 이 디스플레이는 처음에 남부 캘리포니아에서 시험 운영되었으며, Lifetime Steel Post® 제품의 판매가 참여 매장에서 전년 대비 크게 증가했습니다. 회사는 2024년 9월 1일 시작되는 첫 분기에 더 많은 지역으로 확장할 계획입니다.
새로운 머천다이저는 Jewett Cameron의 Adjust-A-Gate® 및 Lifetime Steel Post® 제품을 목재 통로에 전략적으로 배치하여 고객들이 울타리 및 게이트 건설에 필요한 모든 강철 구성 요소를 한 곳에서 이용할 수 있도록 합니다. 이 혁신적인 접근 방식은 지역 상인 관리자들로부터 긍정적인 반응을 얻었으며, 다양한 지역에서 머천다이저 설치에 대한 수요 증가로 이어졌습니다.
La Jewett-Cameron Trading Company (NASDAQ: JCTCF) a lancé avec succès des displays de merchandiser en magasin pour son cadre en acier intégré destiné aux clôtures en bois dans les principaux détaillants de bricolage. Les displays, initialement testés dans le sud de la Californie, ont montré un succès significatif, avec les ventes du produit Lifetime Steel Post® surpassant celles de l'année précédente dans les magasins participants. L'entreprise prévoit de s'étendre à d'autres régions durant son premier trimestre à partir du 1er septembre 2024.
Les nouveaux merchandisers placent stratégiquement les produits Adjust-A-Gate® et Lifetime Steel Post® de Jewett Cameron dans l'allée du bois, permettant aux clients d'accéder à tous les composants en acier nécessaires à la construction de portails et de clôtures en bois à un seul endroit. Cette approche innovante a reçu des retours positifs de la part des responsables commerciaux régionaux, entraînant une augmentation de la demande d'installations de merchandisers dans différentes régions.
Die Jewett-Cameron Trading Company (NASDAQ: JCTCF) hat erfolgreich In-Store Merchandiser Displays für ihr integriertes Stahlgerüst für Holzzäune bei großen Baumärkten eingeführt. Die Displays, die zunächst in Südkalifornien getestet wurden, haben einen erheblichen Erfolg gezeigt, wobei der Verkauf des Produkts Lifetime Steel Post® im Vergleich zum Vorjahr in teilnehmenden Geschäften gestiegen ist. Das Unternehmen plant, im ersten Quartal ab dem 1. September 2024 in weitere Regionen zu expandieren.
Die neuen Merchandiser positionieren strategisch die Produkte Adjust-A-Gate® und Lifetime Steel Post® von Jewett Cameron im Holzbereich, sodass die Kunden alle nötigen Stahlkomponenten für den Bau von Toren und Holzzäunen an einem Ort finden können. Dieser innovative Ansatz hat positive Rückmeldungen von regionalen Handelsmanagern erhalten, was zu einer erhöhten Nachfrage nach Merchandiser-Installationen in verschiedenen Regionen geführt hat.
- Successful launch of in-store merchandiser displays in major home improvement retailers
- Lifetime Steel Post® product sales outperformed year-over-year in stores with new displays
- Expansion plans for merchandiser installations in additional regions
- Strategic placement of products in lumber aisle increasing convenience for customers
- Positive response from regional merchant managers leading to increased demand for displays
- None.
Insights
The launch of in-store merchandiser displays for Jewett Cameron's integrated steel framework for wood fences is a strategic move with positive implications. The successful trial and rapid expansion indicate strong retailer acceptance and consumer interest. This point-of-sale innovation addresses a key challenge in the home improvement sector: bridging the gap between related products typically separated in stores.
The outperformance of Lifetime Steel Post® sales in stores with these displays suggests a significant boost in product visibility and consumer engagement. This could lead to
However, investors should monitor the costs associated with this rollout and its impact on margins. The true test will be in the long-term sales performance and whether this initiative can drive consistent growth across Jewett Cameron's product lines.
While specific financial figures are not provided, this development has positive implications for Jewett Cameron's revenue stream. The successful trial and expansion of in-store displays suggest a potential for
Investors should look for quantitative results in upcoming financial reports, focusing on:
- Revenue growth in the fence product segment
- Changes in market share within the home improvement retail channel
- Impact on profit margins, considering potential increased costs for display production and installation
The company's ability to scale this initiative cost-effectively across regions will be important for translating increased visibility into improved financial performance. This move could potentially strengthen Jewett Cameron's competitive position in the fragmented fencing market.
In the spring of 2024, Jewett Cameron collaborated with major home center retailers to develop a merchandise display with enhanced point-of-sale messaging to be located in-aisle near wood fence materials. The initial trial of these merchandisers in the
"Jewett Cameron has a history of providing innovative and high-quality fence solutions that meet the needs of both professionals and DIY enthusiasts," said Mike Siuda, Vice President of Sales and Marketing at Jewett Cameron. "The new in-store merchandisers are a testament to our commitment to customer satisfaction and product excellence. We are thrilled with the positive response and excited to continue expanding our reach."
Jewett Cameron offers an array of innovative steel products designed to enhance wood fences and gates, including the Adjust-A-Gate® and Lifetime Steel Post®. These products are central to the Jewett Cameron Fence line and are crafted to simplify the construction of fences while ensuring durability and long-term performance. The Adjust-A-Gate® full steel frame gate has sold millions since its inception and the majority of them have been commercialized in their own custom merchandiser display. The Lifetime Steel Post® was introduced around 7 years ago and sales growth continues year over year. Historically steel fence post products were sold alongside incompatible steel chain link fence products in a separate aisle. These new merchandisers are a notable innovation due to the strategic placement of these gate systems alongside Lifetime Steel Post® in the lumber aisle of major home centers. This placement allows both professionals and DIY enthusiasts to conveniently access all necessary steel components for gate and wood fence construction in one spot.
About Jewett-Cameron Trading Company Ltd.
Jewett-Cameron Trading Company is a holding company that, through its subsidiaries, operates out of facilities located in
Contact: Chad Summers, President & CEO, (503) 647-0110
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SOURCE Jewett-Cameron Trading Company Ltd.
FAQ
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