IS - IS STOCK NEWS

ironSource announced record financial results for Q1 2022, with revenue hitting $190 million, a 58% year-over-year growth. The adjusted EBITDA reached $59 million, representing a 31% margin. The company reported a dollar-based net expansion rate of 153%. Additionally, ironSource introduced its new Luna platform, enhancing its offerings in the app marketing sector. Looking ahead, the second quarter of 2022 revenue is expected to be between $180 million and $185 million, reflecting a 35% growth rate at the midpoint, while full-year guidance has been adjusted downward.

ironSource (NYSE: IS) has launched Luna Views, a new feature designed to help app marketers analyze their cross-channel marketing campaigns more efficiently. This tool provides customizable dashboards with live data, simplifying the task of monitoring key performance indicators (KPIs) such as return on ad spend (ROAS) and cost per click (CPC) without the need for extensive BI resources. Since its beta launch, users have created 2-3 new boards monthly, indicating strong demand for this capability that enhances collaboration and decision-making in app marketing.

ironSource (NYSE: IS) will announce its financial results for Q1 2022 on May 12, 2022, before the market opens. A conference call for analysts and investors is scheduled for 8:30 a.m. Eastern Time on the same day. The results will be available on the company’s investor relations website prior to the call. Access numbers for participants are provided, and a replay option will be available until May 26, 2022. ironSource is a business platform focused on empowering app developers and telecom operators to optimize app performance and engagement.

ironSource (NYSE: IS) has extended its partnership with Tilting Point, a leading free-to-play game publisher, to further enhance revenue generation through the use of LevelPlay. The three-year agreement allows Tilting Point to utilize ironSource's monetization tools for over 95% of its ad-supported app titles, including popular games like SpongeBob: Krusty Cook-Off and Star Trek Timelines. This collaboration aims to optimize monetization strategies, especially in light of recent privacy updates impacting app advertising.

ironSource has launched Luna Search Ads, a platform designed for app marketers to manage and optimize campaigns on Apple Search Ads. This tool was previously in closed beta and allows for streamlined campaign creation, keyword management, and data analysis. The aim is to enhance ROI by enabling app marketers to control their campaigns from a single platform, while also reducing overhead costs. The launch responds to increasing spending on Apple Search Ads, providing capability to compare performance across app store search channels like Google Play.

ironSource Ltd. (NYSE: IS) announced the filing of its annual report on Form 20-F for the fiscal year ending December 31, 2021, with the SEC on March 30, 2022. The report includes audited consolidated financial statements, which are available on the Company's investor relations website and the SEC’s site. Shareholders can request a hard copy of the report for free via email. ironSource operates a robust platform supporting app developers in scaling their businesses by providing solutions for user engagement, content monetization, and performance optimization.

ironSource (NYSE: IS) has launched a unique Marketability testing tool for mobile gaming apps, designed to help developers assess the potential success of their games. This tool provides a predictive sandbox that matches games with their target audience, generating a marketability score that informs launch decisions. By addressing the industry challenge of inaccurate initial testing, the tool enhances cost efficiency and speeds up game launches. The solution aims to reduce the risk of failed launches and optimize development resources.

ironSource (NYSE: IS) launched its new app marketing software, ironSource Luna, designed to streamline the app marketing cycle in a single platform. Featuring two main products, Luna Control and Luna Create, the platform enables marketers to develop interactive creatives, deploy them across channels, and optimize performance using deep data insights. The integration of capabilities from previously acquired Luna Labs and Bidalgo creates a unified tool for app-based businesses, enhancing tracking and optimization of marketing efforts.