ironSource Announces Mediation Partnership With Tilting Point

Rhea-AI Summary

ironSource (NYSE: IS) has extended its partnership with Tilting Point, a leading free-to-play game publisher, to further enhance revenue generation through the use of LevelPlay. The three-year agreement allows Tilting Point to utilize ironSource's monetization tools for over 95% of its ad-supported app titles, including popular games like SpongeBob: Krusty Cook-Off and Star Trek Timelines. This collaboration aims to optimize monetization strategies, especially in light of recent privacy updates impacting app advertising.

Positive

• Extension of partnership indicates strong trust and reliability of ironSource's technology.
• Tilting Point to utilize LevelPlay for over 95% of its ad-supported app titles, signaling a high dependency on ironSource's monetization solutions.

Negative

• None.

Publisher of SpongeBob and Star Trek officially selects ironSource LevelPlay to monetize their award-winning games

TEL AVIV, Israel--(BUSINESS WIRE)-- ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the continuation of its mediation partnership with Tilting Point. The leading free-to-play games publisher signed a three-year deal to utilize LevelPlay and its suite of products to maximize revenue, and optimize their monetization strategy with minimum overhead. Tilting Point is using LevelPlay for over 95 percent of its app titles that support ads, including both third-party titles, such as Adventure Escape Mysteries and Homesteads, and owned and operated titles like Star Trek Timelines and SpongeBob: Krusty Cook-Off. The continued partnership follows a year where ironSource LevelPlay was critical in ensuring that Tilting Point’s games were able to continue scaling in the post-IDFA era.

“ironSource has been a critical asset to Tilting Point as far as providing revenue solutions to our game developers,” said Samir Agili, Co-CEO & President at Tilting Point. “The continuation of this partnership is a testament to ironSource’s outstanding and reliable tech service, and should signal to other partners that we will prioritize the best tools available to raise their game.”

“After a successful long-standing partnership, we’re delighted to continue working with Tilting Point on growing the games in their portfolio,” said Nimrod Zuta, VP Product at ironSource. “We’ve invested heavily in products designed to empower developers with more tools intended to drive business growth, and it’s great to see Tilting Point leveraging multiple solutions on our platform to increase revenue for their game developers - especially following Apple’s latest privacy update.”

Since the start of the year, ironSource has launched several products, including App Analytics, Real Time Pivot reports and Dynamic Segmentation, as part of its ongoing mission to support developers in creating scalable and successful app businesses.

About Tilting Point
Tilting Point is a leading free-to-play publisher that powers up existing live games using deep marketing and product expertise, cutting-edge technology and a user acquisition war chest. Recognized as one of the top mobile game makers in the world by PocketGamer.biz in 2021, Tilting Point was founded in 2012, and has grown to a staff of over 400 people with offices in New York, Barcelona, Boston, Kyiv, Los Angeles, Seoul & San Diego. Tilting Point’s most successful games include SpongeBob: Krusty Cook-Off, Star Trek Timelines, and Warhammer: Chaos & Conquest.

About ironSource
ironSource is a leading business platform for the App Economy. App developers use ironSource's platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device. By providing a comprehensive business platform for the core constituents of the App Economy, ironSource allows customers to focus on what they do best, creating great apps and user experiences, while enabling their business expansion in the App Economy. For more information please visit www.is.com

Cautionary Statement Regarding ​​Forward-Looking Statements
This release includes various forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which represent our management’s beliefs and assumptions concerning future events. These statements are intended to qualify for the “safe harbor” from liability established by the Private Securities Litigation Reform Act of 1995. Words such as “will,” “believe,” “intended,” “designed to,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties. Factors that could cause actual results to differ materially from expectations include: Interruptions, performance problems or defects associated with our platform which could diminish our brand; failure to maintain and enhance our brand which will impair our ability to expand our customer base; reliance on operating system providers and app stores to support the company’s platforms; dependence upon the success of the gaming and mobile app ecosystem and the risks generally associated with the gaming industry; and other risk factors set forth in the company’s filings with the U.S. Securities and Exchange Commission. Forward-looking statements speak only as of the date on which they were made. Other than as may be required by applicable laws, ironSource does not undertake any obligation to update publicly or revise any forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220427005058/en/

Media contact:

Ilana Stemmer

ilana.stemmer@is.com

+972542860810



Investor Relations contact:

Daniel Amir

daniel.amir@is.com

+1415-726-5900

Source: ironSource

FAQ

What is the recent partnership announcement involving ironSource (IS)?

ironSource has announced a three-year continuation of its partnership with Tilting Point to enhance monetization strategies for app titles.

How will the partnership between ironSource and Tilting Point affect game monetization?

The partnership allows Tilting Point to utilize ironSource's LevelPlay for over 95% of its ad-supported titles, optimizing revenue generation.

What games are included in the ironSource and Tilting Point partnership?

The partnership includes popular titles like SpongeBob: Krusty Cook-Off, Star Trek Timelines, and others.

Why is ironSource's LevelPlay important for Tilting Point?

LevelPlay provides critical monetization tools that help Tilting Point scale its games effectively, particularly after Apple's privacy updates.

What percentage of Tilting Point's titles will use ironSource's LevelPlay?

Over 95% of Tilting Point's ad-supported app titles will utilize ironSource's LevelPlay.