ironSource and Sensor Tower Partner to Unlock Growth for App Marketers

Rhea-AI Summary

ironSource (NYSE: IS) has announced a groundbreaking partnership with Sensor Tower, combining their ad and app intelligence with ironSource Luna's keyword campaign management. This integration allows app marketers to efficiently scale their Apple Search Ads campaigns by seamlessly accessing and optimizing keyword data. IronSource Luna is the first platform to offer this unified approach, enhancing the ability for marketers to discover and execute keyword strategy in a single platform. The partnership aims to empower app developers to achieve significant growth and streamline their campaign management processes.

Positive

• Partnership with Sensor Tower enhances ironSource Luna's capabilities.
• App marketers can access keyword data continuously within the Luna platform.
• Streamlined process for managing Apple Search Ads campaigns.

Negative

• None.

Industry-first partnership combines the ad and app intelligence of Sensor Tower with the keyword campaign management and optimization of ironSource Luna to help app developers scale their campaigns

TEL AVIV, Israel--(BUSINESS WIRE)-- ironSource (NYSE: IS), a leading business platform for the App Economy, today announced its partnership with Sensor Tower, the leading source of enterprise-grade market intelligence for the digital ecosystem. By combining the keyword intelligence of Sensor Tower from across the market, with the campaign management and optimization capabilities of ironSource Luna, the partnership will create one place for app marketers to scale Apple Search Ads campaigns to drive incremental growth. ironSource Luna is the first to market with such a partnership with Sensor Tower.

The companies currently offer two complementary solutions. Sensor Tower offers a rich selection of industry data points, including share of impressions by app, competitor keyword analysis, and top advertisers. ironSource Luna gives app marketers the ability to manage and optimize Apple Search Ads campaigns by aggregating campaign data from all sources, utilizing an efficient bid optimization algorithm, and editing campaigns in bulk. Currently, app marketers extract market data from Sensor Tower, analyze it to see which keywords they’re already bidding against, and then import new keywords into Luna. This platform partnership will streamline this process, by making Sensor Tower’s data instantly and continuously accessible directly within the Luna platform, unifying keyword mining with keyword management and optimization.

“Continuously unlocking scale is one of the key challenges for marketers growing their app business. The best way to achieve scale with Apple Search Ads is to programmatically discover, test and optimize thousands of relevant keywords, and this partnership is a huge step in empowering marketers using Luna to do that,” explains Adam Stevens, VP Product at ironSource Luna. “Now, app marketers will be able to unlock new keywords and then seamlessly execute campaign adjustments in a fully automated way, all in one platform. We’re delighted to be the first app marketing platform to partner with Sensor Tower, helping app marketers to reach their full potential.”

“Our ad and app intelligence products provide our customers with powerful insights into the market and competitors to help them grow with Apple Search Ads,” explains Greg Rosen, Chief Product Officer at Sensor Tower. “Partnering with ironSource Luna will enable our customers to more seamlessly power real business success by connecting our insights with the ability to execute campaign adjustments to drive performance.”

All ironSource Luna customers will have access to Sensor Tower’s keyword discovery data within the platform once they have connected Apple Search Ads as a channel in Luna.

About Sensor Tower
Sensor Tower is the leading, trusted source of enterprise-grade market intelligence and analytics software for the digital ecosystem. Its innovative performance, advertising, usage, and trend insights across digital devices enable firms from mobile-first app publishers to Fortune 500 companies and financial institutions to navigate and adapt in a rapidly evolving landscape.

About ironSource
ironSource is a leading business platform for the App Economy. App developers use ironSource's platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device. By providing a comprehensive business platform for the core constituents of the App Economy, ironSource allows customers to focus on what they do best, creating great apps and user experiences, while enabling their business expansion in the App Economy. For more information please visit www.is.com

Cautionary Statement Regarding ​​Forward-Looking Statements
This release includes various forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, which represent our management’s beliefs and assumptions concerning future events. These statements are intended to qualify for the “safe harbor” from liability established by the Private Securities Litigation Reform Act of 1995. Examples of such forward-looking statements include, but are not limited to, statements regarding the expected benefits and impacts of the testing tool. Words such as “expect,” “estimate,” “project,” “scale,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements set forth in the Company’s SEC filings. ironSource cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Other than as may be required by applicable laws, ironSource does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221103005198/en/

Media contact:

Ilana Stemmer

ilana.stemmer@is.com

+972-54-286-0810

Investor Relations contact:

Daniel Amir

daniel.amir@is.com

+1415-726-5900

Source: ironSource

FAQ

What is the significance of the ironSource and Sensor Tower partnership for IS?

The partnership allows ironSource Luna users to seamlessly integrate keyword data from Sensor Tower, improving campaign management for Apple Search Ads.

How will the partnership impact app marketers using IS?

App marketers will benefit from enhanced keyword discovery and optimization, leading to greater scalability in their advertising efforts.

When was the partnership between ironSource and Sensor Tower announced?

The partnership was announced recently, with no specific date provided in the press release.

What is ironSource Luna's role in the partnership with Sensor Tower?

ironSource Luna serves as the campaign management platform that integrates Sensor Tower's market intelligence for keyword optimization.