ironSource Launches Luna Views: Giving App Marketers Instant Visibility into Critical Campaign Metrics with Customizable Data Views
ironSource (NYSE: IS) has launched Luna Views, a new feature designed to help app marketers analyze their cross-channel marketing campaigns more efficiently. This tool provides customizable dashboards with live data, simplifying the task of monitoring key performance indicators (KPIs) such as return on ad spend (ROAS) and cost per click (CPC) without the need for extensive BI resources. Since its beta launch, users have created 2-3 new boards monthly, indicating strong demand for this capability that enhances collaboration and decision-making in app marketing.
- Launch of Luna Views enhances campaign analysis for app marketers.
- Customizable dashboards allow marketers to monitor KPIs with live data efficiently.
- Customers have actively used the feature, creating an average of 2-3 new boards monthly.
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New feature enables app marketers to create custom dashboards to analyze cross-channel app marketing campaign performance and then optimize accordingly
“Being able to understand campaign performance from multiple different angles at a glance is key to making app marketing work today, and that challenge is only compounded by having multiple channels, creatives and bids running at any one time,” said
In an industry with large numbers of creative campaigns running simultaneously, the huge amounts of data being processed can be overwhelming for less data-savvy team members who need visibility into campaigns’ performance, and for those who need instant insights into the most important KPIs. Additionally, there’s no one-size-fits-all for how data should be viewed, with each growth team needing a different view of different data to help them optimize campaigns. Luna’s new dashboard feature addresses this complexity by offering a fully modular, customizable view of the unified, live data of app marketing campaigns. The dashboards utilize widgets, each configurable to hundreds of marketing parameters with multiple different chart types, enabling a truly unique and personalized view based on the specific needs of each app business for each of their apps. The data can then easily be shared in easily digestible charts for others in the company. Since launching in closed beta customers have created, on average, 2-3 new boards every month, a testament to the value the feature drives for marketers.
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About ironSource
ironSource is a leading business platform for the App Economy. App developers use ironSource's platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device. By providing a comprehensive business platform for the core constituents of the App Economy, ironSource allows customers to focus on what they do best, creating great apps and user experiences, while enabling their business expansion in the App Economy. For more information please visit www.is.com
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Source: ironSource
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