ironSource Launches First Widely-Available Mobile Game Marketability Testing Tool, Taking Guesswork out of Publishing

Rhea-AI Summary

ironSource (NYSE: IS) has launched a unique Marketability testing tool for mobile gaming apps, designed to help developers assess the potential success of their games. This tool provides a predictive sandbox that matches games with their target audience, generating a marketability score that informs launch decisions. By addressing the industry challenge of inaccurate initial testing, the tool enhances cost efficiency and speeds up game launches. The solution aims to reduce the risk of failed launches and optimize development resources.

Positive

• Launch of the first marketability testing tool for mobile games, offering a predictive score.
• Helps developers make informed decisions about which titles to launch, enhancing resource efficiency.
• Enables faster go-to-market strategies, potentially increasing profit margins.

Negative

• None.

First tool to productize the decision-making element of whether or not to publish a game, now available on ironSource LevelPlay

TEL AVIV, Israel--(BUSINESS WIRE)-- ironSource (NYSE: IS), a leading business platform for the App Economy, today announced its Marketability testing tool for mobile gaming apps. The decision-making tool offers a predictive sandbox that matches the game to the audience, resulting in a marketability score that gives the developer clarity on which titles to invest in and launch. It is the only tool on the market that addresses the question of game marketability together with a competitive analysis to support that decision, ultimately providing the app developer with a ‘go/no go’ conclusion.

Developers face huge challenges when it comes to testing new game concepts. The industry lacks a solution that can quickly test prototypes and provide a definitive answer on which games to confidently launch. As a result, games often fail in global launch because the data from the initial testing was not representative of the game’s true audience. ironSource’s Marketability tool takes the guesswork out of this process. It tests the game on its predicted audience, and places the results on a marketability curve created uniquely for the game, which shows how it stacks up in relation to other games in its genre. This results in a score based on a game’s potential to scale profitably, allowing a developer to very quickly make a decision on whether to invest in a full-scale launch or not. By using the tool, developers can deploy and leverage their resources more cost-efficiently, test at scale, and can get high potential titles launched fast.

“In an industry where time-to-market and margins are critical, the industry lacked a freely-available tool that predicted a game’s ability to scale, and offered a definitive conclusion on if to launch or not. Our Marketability tool changes that. It allows developers to focus their time on those apps likely to be successful, while also not missing out on a potential hit,” explains Nimrod Zuta, VP Product at ironSource. “Our publishing solution, Supersonic, has used the tool to quickly identify its latest hyper-casual hits, like Color Match which has been at the top of the charts for over 14 weeks, and we’re now making it available to other developers and publishers using ironSource LevelPlay. This launch centralizes even more critical business functions within LevelPlay, giving app developers the tools they need to scale their app, in one accessible place.”

About ironSource
ironSource is a leading business platform for the App Economy. App developers use ironSource's platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device. By providing a comprehensive business platform for the core constituents of the App Economy, ironSource allows customers to focus on what they do best, creating great apps and user experiences, while enabling their business expansion in the App Economy. For more information please visit www.is.com

Cautionary Statement Regarding ​​Forward-Looking Statements

This release includes various forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, which represent our management’s beliefs and assumptions concerning future events. These statements are intended to qualify for the “safe harbor” from liability established by the Private Securities Litigation Reform Act of 1995. Examples of such forward-looking statements include, but are not limited to, statements regarding the expected benefits and impacts of the testing tool. Words such as “expect,” “estimate,” “project,” “scale,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements set forth in the Company’s SEC filings. ironSource cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Other than as may be required by applicable laws, ironSource does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220322005642/en/

Media contact:

Ilana Stemmer

ilana.stemmer@is.com

+972542860810

Investor Relations contact:

Daniel Amir

daniel.amir@is.com

+1415-726-5900

Source: ironSource

FAQ

What is ironSource's Marketability testing tool?

It's a predictive tool designed for mobile game developers to assess the marketability of their games before launch.

How does the Marketability tool benefit game developers?

It provides a marketability score based on audience matching, reducing the risk of failed launches.

What is the stock symbol for ironSource?

The stock symbol for ironSource is IS.

When was the Marketability testing tool launched?

The Marketability testing tool was announced in March 2022.

How does the Marketability tool improve launch decisions?

It offers a definitive go/no-go conclusion, allowing developers to focus on promising titles.