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ironSource (NYSE:IS) has launched Mediation Custom Adapters, enabling developers to access any SDK network for app monetization. This innovative feature offers the same reporting and testing tools as existing networks on the ironSource platform. According to
ironSource (NYSE: IS) will announce its Q3 2021 financial results on November 10, 2021, before market opening. A conference call for analysts and investors is scheduled for 8:30 a.m. ET on the same day. The financial results press release will be available on the company's website. Domestic participants can join the call at 844-200-6205, while international participants can call +1 929-526-1599, both using conference code 839290. A replay of the call will be accessible until December 8, 2021.
ironSource (NYSE: IS) has announced its acquisition of Tapjoy, a mobile advertising and app monetization company, for approximately $400 million. This strategic move is expected to enhance ironSource's platform, providing app developers with improved monetization capabilities and a wider reach to advertisers. Tapjoy, which is projected to generate about $81M in net revenues in 2021, boasts a significant SDK presence, integrated into around 66,000 apps with over 1.6 billion active users monthly. The transaction is set to close by the end of 2021 or early 2022, pending regulatory approvals.
ironSource (NYSE: IS) has partnered with Vodafone to integrate the Aura solution suite on its Android devices across Europe, including the UK, Germany, Spain, and Italy. This suite aims to enhance customer engagement by providing tailored content and services during device setup and throughout its lifecycle. With AI and machine learning, Aura personalizes experiences based on user behavior, facilitating optimized onboarding and continued interaction. The collaboration positions ironSource as a key player in enhancing mobile user experiences and increasing customer loyalty.
ironSource (NYSE:IS) has announced an expansion of its Ad Quality solution, enhancing app developers' control over ads. Following the acquisition of Soomla, the upgraded solution allows developers to view ad performance, resolve user complaints, and report unwanted ads directly. Significant features include a churn analysis tool for understanding user bounce rates and a Quality CTR feature for insight into ad metrics. The solution empowers developers to optimize monetization while preserving brand integrity.
ironSource has launched two new products aimed at enhancing app developers' user acquisition in the evolving iOS environment. The Universal SKAN Reporting allows real-time access to postback data from Apple, providing critical insights into user acquisition performance. The Conversion Value Manager helps developers evaluate the initial ad revenue generated by new users, refining their understanding of user value and lifetime potential. These tools are designed to help developers navigate the challenges posed by iOS privacy changes and optimize their advertising strategies effectively.
ironSource (NYSE:IS) has announced the integration of its Aura solution suite on Samsung devices in Italy, expanding its partnership following collaborations in Germany, Russia, India, and Southeast Asia. The Aura platform personalizes device setups, enhancing user experience with smart app recommendations during onboarding. This aims to increase customer satisfaction, reduce churn, and provide a unique distribution channel for app developers. With 180 million active monthly users, ironSource continues to collaborate with leading telecom operators to improve customer engagement and loyalty.
ironSource (NYSE: IS) reported Q2 2021 financial results, achieving record revenue of $135 million, an 83% year-over-year growth. The GAAP net income stood at $10 million with an Adjusted EBITDA of $46 million, marking a 124% increase. The company demonstrated a strong dollar-based net expansion rate of 181%. Looking ahead, ironSource has raised its FY 2021 revenue guidance to $510M-$520M, indicating 55% year-over-year growth.
Key launches included Luna Elements and LiveGames, enhancing their platform's capabilities.
ironSource (NYSE: IS) will release its Q2 financial results for the period ending June 30, 2021, before market opening on August 11, 2021. A conference call will be hosted at 8:30 a.m. ET for analysts and investors, with access numbers provided for both the U.S. and international callers. The press release will be available on its investor relations website prior to the call. The company provides a comprehensive platform for mobile content creators, helping app developers monetize and optimize their business performance.
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