ironSource Expands its Ad Quality Solution

Rhea-AI Summary

ironSource (NYSE:IS) has announced an expansion of its Ad Quality solution, enhancing app developers' control over ads. Following the acquisition of Soomla, the upgraded solution allows developers to view ad performance, resolve user complaints, and report unwanted ads directly. Significant features include a churn analysis tool for understanding user bounce rates and a Quality CTR feature for insight into ad metrics. The solution empowers developers to optimize monetization while preserving brand integrity.

Positive

• Expansion of Ad Quality solution enhances app developers' control over ads.
• Churn analysis tool provides insights into variables causing user bounce.
• Developer reporting feature allows direct communication with ad networks.

Negative

• None.

The new features give app developers visibility and control over the ads shown to their users; Solution improves the user experience, preserves brand integrity, and optimizes monetization

TEL AVIV, Israel--(BUSINESS WIRE)-- ironSource (NYSE:IS), a leading business platform for the App Economy, announced today the expansion of its Ad Quality solution. Following its acquisition of Soomla earlier this year, the company has deepened and broadened the capabilities of its solution with unique features that give app developers visibility and control over the ads shown to their users. The upgrades empower developers to preserve the integrity of their brand and improve the user experience on their app, and ultimately optimize monetization. The solution is available to all developers, whether or not they’re using ironSource’s mediation.

ironSource Ad Quality (Photo: Business Wire)

The upgraded solution provides an easy gallery view of all ads shown in an app with quick insights on their performance. It also shows the developer how a user moves through the in-app ads, which helps them resolve any complaints as well as automatically identifying quality issues like auto redirects and concentrated clicks. The Quality CTR feature takes this a step further, by helping the developer understand why a metric appears to be inconsistent with the rest of the app’s stats.

Any ad that the developer doesn’t want to display can easily be reported to the ad network directly through the solution so that it is not shown again. Moreover, the developer can set up alerts for their reported ads, to check that the ad network is adhering to their request, giving them control over ad network policy violations.

“The ironSource Ad Quality solution provides us with the quality control and reporting needed to provide the best game experience for our players,” explains David Choi, Director of Ad Monetization at playStudios. “For any app developer relying on ad monetization as a vital revenue stream, ironSource is an important and necessary platform partner.”

The ironSource Ad Quality solution also offers a unique churn analysis that helps the app developer understand which variables are causing users to bounce. The developers can see churn trends by different networks, countries, apps and developers, and additionally they can test the churn rates of a specific network or advertiser, helping them make smart decisions about whether to block a specific advertiser or network, or not.

“We acquired Soomla to help app developers better identify harmful ads and manage the user experience, and we’re delighted to now offer important upgrades to the solution,” explains Omer Kaplan, CRO and co-founder at ironSource. “Ad Quality is made up of two parts - providing app developers with insights into the ads shown in their apps and then giving them the power to take meaningful action on those insights. Our upgraded solution offers just that and we will continue to add more features as we continue to listen to the needs of our app developer customers.”

About ironSource

ironSource is a leading business platform that enables mobile content creators to prosper within the App Economy. App developers use ironSource’s platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device. By providing a comprehensive business platform for the core constituents of the app economy, ironSource allows customers to focus on what they do best, creating great apps and user experiences, while we enable their business expansion in the App Economy. For more information please visit www.is.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20210909005826/en/

Media Contact:

Michal Chafets

michal.chafets@is.com

+972548300831

Olivia Sanford

olivia.sanford@fgh.com

+1(917) 439-4202

Source: ironSource

FAQ

What is the new feature announced by ironSource on October 2023?

ironSource has expanded its Ad Quality solution, giving app developers greater visibility and control over the ads displayed in their apps.

How does the Ad Quality solution benefit app developers?

It helps app developers preserve brand integrity, enhance user experience, and optimize monetization.

When did ironSource acquire Soomla, and how has it impacted their offerings?

The acquisition occurred earlier this year, enabling ironSource to deepen and broaden its Ad Quality solution.

What specific insights does the upgraded Ad Quality solution provide?

It offers a gallery view of ads, churn analysis, and tools for reporting unwanted ads to ad networks.

What is the stock ticker for ironSource?

The stock ticker for ironSource is IS.