ironSource Partners with Vodafone

Rhea-AI Summary

ironSource (NYSE: IS) has partnered with Vodafone to integrate the Aura solution suite on its Android devices across Europe, including the UK, Germany, Spain, and Italy. This suite aims to enhance customer engagement by providing tailored content and services during device setup and throughout its lifecycle. With AI and machine learning, Aura personalizes experiences based on user behavior, facilitating optimized onboarding and continued interaction. The collaboration positions ironSource as a key player in enhancing mobile user experiences and increasing customer loyalty.

Positive

• Partnership with Vodafone enhances market presence in Europe.
• Aura solution suite improves customer engagement and retention.
• Utilizes AI and machine learning for personalized user experiences.

Negative

• None.

Vodafone to leverage the ironSource Aura solution suite on all devices across Europe, including in the UK, Italy, Spain and Germany to drive a rich and optimized content experience for customers

TEL AVIV, Israel--(BUSINESS WIRE)-- ironSource (NYSE: IS), a leading business platform for the App Economy, announced today a partnership with Vodafone, which will be integrating the ironSource Aura solution suite on its Android devices across Europe, including in the UK, Germany, Spain and Italy. Aura is designed to empower carriers to build long-lasting relationships with their customers and to improve the device experience by providing valuable content and services at the moment of device setup and throughout the lifecycle of the device. Through Aura, carriers are given the flexibility to promote their owned and operated content and services in a dynamic and seamless way.

ironSource Partners with Vodafone (Graphic: Business Wire)

“Offering high-quality content at points where it’s relevant, welcome and natural, is the cornerstone of creating customer loyalty today,” said Arnon Harish, President and Co-Founder of ironSource. “We’re excited to partner with a leading telco brand like Vodafone to offer their customers an optimized onboarding and in-life device experience which is richer and better suited to each user’s needs.”

Customers actively download content on the very day their device is turned on for the first time, so it’s particularly crucial for carriers to create an optimized onboarding experience during this high engagement touchpoint. By offering a dynamic setup experience, Aura enables Vodafone customers to customize their devices with content that fits their needs and interests. Powered by AI and machine learning capabilities, Aura continues working throughout the lifecycle of the device, powering various touchpoints based on user behavior and interests to deliver relevant content and services that users will value to drive increased engagement and NPS.

About ironSource

ironSource is a leading business platform for the App Economy. App developers use ironSource’s platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device. By providing a comprehensive business platform for the core constituents of the app economy, ironSource allows customers to focus on what they do best, creating great apps and user experiences, while we enable their business expansion in the App Economy. For more information please visit http://www.is.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20210923005054/en/

Michal Chafets

michal.chafets@is.com

+972548300831



Olivia Sanford

olivia.sanford@fgh.com

+1(917) 439-4202

Source: ironSource

FAQ

What is the partnership between ironSource and Vodafone about?

ironSource and Vodafone have partnered to integrate the Aura solution suite on Vodafone's Android devices across Europe, enhancing customer engagement.

How does the Aura solution suite benefit Vodafone customers?

The Aura solution suite provides tailored content and services during device setup and throughout its lifecycle, improving the overall user experience.

What regions are included in the ironSource and Vodafone partnership?

The partnership spans across Europe, specifically in the UK, Germany, Spain, and Italy.

What technologies does the Aura solution suite utilize?

The Aura solution suite leverages AI and machine learning to create personalized experiences based on user behavior.

What are the potential impacts of this partnership on ironSource's stock performance?

This partnership may enhance ironSource's market presence and user engagement, potentially leading to positive impacts on stock performance.