ironSource Launches Mediation Custom Adapters

Rhea-AI Summary

ironSource (NYSE:IS) has launched Mediation Custom Adapters, enabling developers to access any SDK network for app monetization. This innovative feature offers the same reporting and testing tools as existing networks on the ironSource platform. According to Omer Kaplan, CRO at ironSource, the aim is to maximize revenue by giving developers flexibility in their monetization strategies. The self-serve nature of these adapters allows quick and easy integration, which is essential as app monetization becomes more complex.

Positive

• Launch of Mediation Custom Adapters enhances developer flexibility in monetization.
• The new adapters provide uniform reporting and testing tools, ensuring consistency across networks.
• Quick and easy self-serve integration process for developers.

Negative

• None.

Developers can now access any network while leveraging ironSource mediation tools

TEL AVIV, Israel--(BUSINESS WIRE)-- ironSource (NYSE:IS), a leading business platform for the App Economy, today announced the launch of Mediation Custom Adapters. Developers can now access any SDK network they want to work with, in addition to the leading networks already available on the ironSource Platform. Unique in the market, developers will have the same reporting and testing tools when using custom adapters as they do when accessing any other network on the ironSource platform.

“We launched Mediation Custom Adapters so that app developers can maximize their revenue by using any network, regardless of size and specialization, without having to compromise on the level of reporting, testing and optimization they’re used to from our Platform,” explains Omer Kaplan, CRO at ironSource. “We have been working on this complex product for the past few quarters, and are delighted to launch Mediation Custom Adapters, giving our customers the flexibility to work with any network that provides them value.”

As app monetization strategies become increasingly sophisticated, developers need to be able to access specialized networks as part of their overall monetization strategy. ironSource’s Mediation Custom Adapters allow developers to add this piece of the puzzle to their monetization stack using the same tools they use throughout their monetization efforts.

Connecting via Custom Adapters is fast and easy and the adapters can be created in an entirely self-serve flow by the ad network or even the developers themselves.

About ironSource

ironSource is a leading business platform for the App Economy. App developers use ironSource’s platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device. By providing a comprehensive business platform for the core constituents of the app economy, ironSource allows customers to focus on what they do best, creating great apps and user experiences, while enabling their business expansion in the App Economy. For more information please visit http://www.is.com

Cautionary Statement Regarding ​​Forward-Looking Statements

This release includes various forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, which represent our management’s beliefs and assumptions concerning future events. These statements are intended to qualify for the “safe harbor” from liability established by the Private Securities Litigation Reform Act of 1995. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements set forth in the Company’s SEC filings. ironSource cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Other than as may be required by applicable laws, ironSource does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211021005464/en/

Media contact:

Michal Chafets

michal.chafets@is.com

+972548300831



Olivia Davis

olivia.davis@fgh.com

+1646-918-4742

Source: ironSource

FAQ

What is the recent announcement by ironSource regarding Mediation Custom Adapters?

ironSource announced the launch of Mediation Custom Adapters, allowing developers to access any SDK network for app monetization with consistent reporting and testing tools.

How do Mediation Custom Adapters benefit app developers?

They provide flexibility in choosing networks and maintain the same level of reporting and testing, helping maximize revenue.

What does the launch of Mediation Custom Adapters mean for NYSE:IS stock?

The launch may positively impact investor sentiment as it demonstrates ironSource's commitment to enhancing app monetization solutions.

When was the Mediation Custom Adapters launched by ironSource?

The announcement was made recently, although the specific launch date was not disclosed in the press release.