GenAI, Tight Budgets Boost Cloud Services Demand in Brazil
Information Services Group (ISG) reports growing adoption of public cloud services in Brazil, driven by generative AI initiatives and cost optimization needs. The 2024 ISG Provider Lens™ Multi Public Cloud Services report highlights that while GenAI adoption is primarily to chatbots, companies are increasingly partnering with service providers to navigate implementation challenges and control costs.
Major cloud providers (AWS, Azure, Google Cloud, Oracle) have expanded their partner networks and are focusing on AI education. Companies are engaging with cloud consulting providers to build optimized multi-cloud environments that balance performance, cost efficiency, and data sovereignty. FinOps services and cloud optimization have become key focus areas, with providers helping establish financial controls and governance frameworks.
The report evaluates 35 providers across five quadrants, naming several companies as Leaders, including Accenture, Capgemini, Dedalus, Kyndryl, Skyone, and TIVIT in three quadrants each.
Information Services Group (ISG) riporta un crescente utilizzo dei servizi cloud pubblici in Brasile, spinto da iniziative di intelligenza artificiale generativa e necessità di ottimizzazione dei costi. Il rapporto ISG Provider Lens™ Multi Public Cloud Services 2024 evidenzia che, mentre l'adozione di GenAI è principalmente concentrata sui chatbot, le aziende stanno sempre più collaborando con fornitori di servizi per affrontare le sfide di implementazione e controllare i costi.
I principali fornitori di cloud (AWS, Azure, Google Cloud, Oracle) hanno ampliato le loro reti di partner e si stanno concentrando sull'educazione all'IA. Le aziende stanno collaborando con fornitori di consulenza cloud per costruire ambienti multi-cloud ottimizzati che bilanciano prestazioni, efficienza dei costi e sovranità dei dati. I servizi FinOps e l'ottimizzazione del cloud sono diventati aree chiave di focus, con i fornitori che aiutano a stabilire controlli finanziari e quadri di governance.
Il rapporto valuta 35 fornitori su cinque quadranti, nominando diverse aziende come Leader, tra cui Accenture, Capgemini, Dedalus, Kyndryl, Skyone e TIVIT in tre quadranti ciascuna.
Information Services Group (ISG) informa sobre la creciente adopción de servicios en la nube pública en Brasil, impulsada por iniciativas de IA generativa y necesidades de optimización de costos. El informe ISG Provider Lens™ Multi Public Cloud Services 2024 destaca que, aunque la adopción de GenAI se centra principalmente en chatbots, las empresas están cada vez más asociándose con proveedores de servicios para enfrentar los desafíos de implementación y controlar costos.
Los principales proveedores de la nube (AWS, Azure, Google Cloud, Oracle) han ampliado sus redes de socios y se están enfocando en la educación en IA. Las empresas están colaborando con proveedores de consultoría en la nube para construir entornos multi-nube optimizados que equilibren rendimiento, eficiencia de costos y soberanía de datos. Los servicios FinOps y la optimización en la nube se han convertido en áreas clave de enfoque, con proveedores que ayudan a establecer controles financieros y marcos de gobernanza.
El informe evalúa a 35 proveedores en cinco cuadrantes, nombrando a varias empresas como Líderes, incluyendo Accenture, Capgemini, Dedalus, Kyndryl, Skyone y TIVIT en tres cuadrantes cada una.
Information Services Group (ISG)는 브라질에서 생성 AI 이니셔티브와 비용 최적화 요구에 의해 공공 클라우드 서비스의 채택이 증가하고 있다고 보고합니다. 2024 ISG Provider Lens™ Multi Public Cloud Services 보고서는 GenAI 채택이 주로 챗봇에 집중되고 있지만, 기업들이 구현 문제를 해결하고 비용을 통제하기 위해 서비스 제공업체와 협력하고 있음을 강조합니다.
주요 클라우드 제공업체(AWS, Azure, Google Cloud, Oracle)는 파트너 네트워크를 확장하고 AI 교육에 집중하고 있습니다. 기업들은 성능, 비용 효율성 및 데이터 주권을 균형 있게 고려한 최적화된 멀티 클라우드 환경을 구축하기 위해 클라우드 컨설팅 제공업체와 협력하고 있습니다. FinOps 서비스와 클라우드 최적화는 주요 초점 영역이 되었으며, 제공업체들은 재무 통제 및 거버넌스 프레임워크를 설정하는 데 도움을 주고 있습니다.
보고서는 35개 공급자를 다섯 개 사분면으로 평가하며, 여러 기업을 리더로 명명하였고, 이에는 Accenture, Capgemini, Dedalus, Kyndryl, Skyone 및 TIVIT이 각 세 개 사분면에서 포함됩니다.
Information Services Group (ISG) rapporte une adoption croissante des services cloud publics au Brésil, alimentée par des initiatives d'IA générative et des besoins d'optimisation des coûts. Le rapport ISG Provider Lens™ Multi Public Cloud Services 2024 souligne que, bien que l'adoption de GenAI soit principalement liée aux chatbots, les entreprises s'associent de plus en plus avec des fournisseurs de services pour surmonter les défis d'implémentation et maîtriser les coûts.
Les principaux fournisseurs de cloud (AWS, Azure, Google Cloud, Oracle) ont élargi leurs réseaux de partenaires et se concentrent sur l'éducation à l'IA. Les entreprises collaborent avec des fournisseurs de conseil en cloud pour construire des environnements multi-cloud optimisés qui équilibrent performance, efficacité des coûts et souveraineté des données. Les services FinOps et l'optimisation du cloud sont devenus des domaines clés d'intervention, avec des fournisseurs aidant à établir des contrôles financiers et des cadres de gouvernance.
Le rapport évalue 35 fournisseurs sur cinq quadrants, en nommant plusieurs entreprises comme Leaders, notamment Accenture, Capgemini, Dedalus, Kyndryl, Skyone et TIVIT, dans trois quadrants chacun.
Information Services Group (ISG) berichtet über die wachsende Nutzung von öffentlichen Cloud-Diensten in Brasilien, die durch Initiativen zur generativen KI und Optimierungsbedürfnisse bei den Kosten vorangetrieben wird. Der Bericht ISG Provider Lens™ Multi Public Cloud Services 2024 hebt hervor, dass die GenAI-Nutzung hauptsächlich auf Chatbots ausgerichtet ist, während Unternehmen zunehmend mit Dienstleistern zusammenarbeiten, um Implementierungsherausforderungen zu meistern und die Kosten zu kontrollieren.
Wichtige Cloud-Anbieter (AWS, Azure, Google Cloud, Oracle) haben ihre Partnernetzwerke erweitert und konzentrieren sich auf die KI-Ausbildung. Unternehmen engagieren sich mit Cloud-Beratungsanbietern, um optimierte Multi-Cloud-Umgebungen aufzubauen, die Leistung, Kosteneffizienz und Datensouveränität in Einklang bringen. FinOps-Dienste und Cloud-Optimierung sind zentrale Fokusbereiche geworden, wobei die Anbieter bei der Etablierung von Finanzkontrollen und Governance-Rahmen helfen.
Der Bericht bewertet 35 Anbieter in fünf Quadranten und benennt mehrere Unternehmen als Führer, darunter Accenture, Capgemini, Dedalus, Kyndryl, Skyone und TIVIT, die jeweils in drei Quadranten aufgeführt sind.
- Growing public cloud adoption in Brazil indicates market expansion
- Major cloud providers expanding partner networks and AI education initiatives
- Increased demand for cloud consulting and transformation services
- GenAI adoption beyond chatbots in Brazilian enterprises
- Increasing cloud resource consumption leading to cost management challenges
- Complex implementation and maintenance requirements for GenAI systems
Insights
The latest ISG Provider Lens™ report reveals a pivotal shift in Brazil's cloud services market that directly impacts Information Services Group's (III) market position and revenue potential. The convergence of GenAI adoption and cost optimization is creating a unique market dynamic that plays to III's strengths in several ways:
Market Opportunity Expansion:
- Growing demand for cloud consulting and transformation services represents an expanded addressable market for III's advisory services
- The complexity of GenAI implementation and multi-cloud management creates opportunities for high-value consulting engagements
- Increased focus on FinOps and cost optimization aligns with III's expertise in IT cost management
Competitive Positioning:
- III's role as a leading technology research and advisory firm positions it favorably to capitalize on the knowledge gap between emerging technologies and enterprise needs
- The company's established relationships with major hyperscalers (AWS, Azure, Google Cloud, Oracle) strengthen its ability to provide comprehensive advisory services
- III's research capabilities, exemplified by the Provider Lens™ reports, reinforce its thought leadership position in the market
Revenue Implications:
- The trend toward managed services and consulting engagements suggests potential for sustained revenue growth
- Complex multi-cloud architectures and GenAI implementations typically command higher advisory fees
- The ongoing nature of cloud optimization and FinOps services points to opportunities for recurring revenue streams
This market evolution represents a significant positive catalyst for III, as enterprises increasingly seek expert guidance in navigating the complexities of cloud transformation and GenAI adoption while maintaining cost efficiency.
Companies turn to service providers to balance rapid technology adoption with cost efficiency, ISG Provider Lens™ report says
SÃO PAULO--(BUSINESS WIRE)--
A growing number of enterprises in
The 2024 ISG Provider Lens™ Multi Public Cloud Services report for
“Public cloud revenue has bounced back, while GenAI remains a top priority for many companies in Brazil,” said Anay Nawathe, ISG cloud delivery lead for the
Only a small number of Brazilian enterprises have begun using GenAI for business functions other than chatbots, the report says. GenAI-powered conversational agents are being piloted to enhance customer support, and some internal teams are using GenAI semantic search to accelerate decision-making. While this illustrates that the technology has value beyond this early application, it shows how far GenAI has to go before it is widely deployed. Companies are hiring providers to help them overcome challenges such as implementation, usage tracking and cost control.
As they invest in advanced technologies and build complex multi-cloud architectures to remain competitive, more companies in
GenAI also increases cloud resource consumption and introduces complex implementation and maintenance requirements, the report says. Companies in
“By embracing GenAI, Brazilian enterprises are taking on new operational and cost challenges,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “As managed service offerings evolve, they should help companies optimize the use of this new technology.”
The report also examines other public cloud trends in
For more insights into the public cloud challenges enterprises face in
The 2024 ISG Provider Lens™ Multi Public Cloud Services report for
The report names Accenture, Capgemini, Dedalus, Kyndryl, Skyone and TIVIT as Leaders in three quadrants. It names AWS, Microsoft, V8.Tech and Wipro as Leaders in two quadrants. Oracle, T-Systems and Unisys are named as Leaders in one quadrant each.
In addition, Stefanini is named as a Rising Star — a company with a “promising portfolio” and “high future potential” by ISG’s definition — in one quadrant.
Customized versions of the report are available from AWS, TIVIT and Unisys.
In the area of customer experience, Persistent Systems is named the global ISG CX Star Performer for 2024 among public cloud service providers. Persistent Systems earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, which is part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry.
The 2024 ISG Provider Lens™ Multi Public Cloud Services report for
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 900 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including AI, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in
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Press Contacts:
Will Thoretz, ISG
+1 203 517 3119
will.thoretz@isg-one.com
Thábata Mondoni, Mondoni Press for ISG
Mobile: +55 11 98671 5652
thabata@mondonipress.com.br
Source: Information Services Group, Inc.
FAQ
How is GenAI driving cloud services adoption in Brazil according to ISG (III)?
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Which companies were named Leaders in ISG's 2024 Multi Public Cloud Services report for Brazil?
How are Brazilian enterprises managing cloud costs and optimization in 2024?
