AI, Cloud and 5G Are Reshaping Telecom, Media and Entertainment Delivery Models in EMEA: ISG
Information Services Group (ISG) has released a new report highlighting significant transformations in the telecom, media and entertainment (TME) industry across EMEA. The research reveals that AI adoption, cloud migration, and 5G deployment are driving major changes in the sector.
The report emphasizes that streaming wars are intensifying, with telecom operators expanding into media content and delivery. Companies are pursuing strategic mergers, divesting non-core assets, and exploring new revenue models including gaming and interactive content. The implementation of 5G standalone networks and content super-aggregator platforms is reshaping service delivery models.
Against the backdrop of new EU regulations concerning content quotas, data protection, and algorithmic transparency, TME companies are leveraging AI, 5G, and edge computing to offer simplified, all-in-one platforms. The report evaluates 54 providers across four quadrants, with Accenture emerging as a leader in all categories.
Information Services Group (ISG) ha pubblicato un nuovo rapporto che evidenzia significative trasformazioni nell'industria delle telecomunicazioni, media e intrattenimento (TME) in EMEA. La ricerca rivela che l'adozione dell'IA, la migrazione al cloud e il lancio del 5G stanno guidando cambiamenti importanti nel settore.
Il rapporto sottolinea che le guerre dello streaming si stanno intensificando, con gli operatori telefonici che si espandono nel contenuto media e nella sua distribuzione. Le aziende stanno perseguendo fusioni strategiche, cedendo attivi non core e esplorando nuovi modelli di fatturato, tra cui giochi e contenuti interattivi. L'implementazione di reti 5G autonome e piattaforme di super-aggregazione di contenuti sta rimodellando i modelli di servizio.
Contesto delle nuove normative dell'UE riguardanti le quote di contenuto, la protezione dei dati e la trasparenza algoritmica, le aziende TME stanno sfruttando IA, 5G e edge computing per offrire piattaforme semplici e onnicomprensive. Il rapporto valuta 54 fornitori in quattro quadranti, con Accenture che emerge come leader in tutte le categorie.
Information Services Group (ISG) ha publicado un nuevo informe que destaca transformaciones significativas en la industria de telecomunicaciones, medios y entretenimiento (TME) en EMEA. La investigación revela que la adopción de IA, la migración a la nube y el despliegue del 5G están impulsando cambios importantes en el sector.
El informe enfatiza que las guerras del streaming se están intensificando, con los operadores de telecomunicaciones expandiéndose en el contenido y la entrega de medios. Las empresas están buscando fusiones estratégicas, desinvirtiendo activos no centrales y explorando nuevos modelos de ingresos, incluidos los videojuegos y el contenido interactivo. La implementación de redes 5G autónomas y plataformas de super-agregación de contenido está remodelando los modelos de entrega de servicios.
En el contexto de nuevas regulaciones de la UE sobre cuotas de contenido, protección de datos y transparencia algorítmica, las empresas de TME están aprovechando la IA, el 5G y la computación en la periferia para ofrecer plataformas simplificadas y todo-en-uno. El informe evalúa a 54 proveedores en cuatro cuadrantes, con Accenture emergiendo como líder en todas las categorías.
정보 서비스 그룹 (ISG)는 EMEA 전역의 통신, 미디어 및 엔터테인먼트 (TME) 산업에서의 중요한 변화를 강조한 새로운 보고서를 발표했습니다. 연구 결과 AI 채택, 클라우드 마이그레이션 및 5G 배포가 이 부문에서 주요 변화를 이끌고 있음을 보여줍니다.
보고서는 스트리밍 전쟁이 심화되고 있으며, 통신 사업자들이 미디어 콘텐츠와 전달로 확장하고 있다는 점을 강조합니다. 기업들은 전략적 합병을 추구하고 비핵심 자산을 매각하며 게임 및 인터랙티브 콘텐츠를 포함한 새로운 수익 모델을 탐색하고 있습니다. 5G 독립형 네트워크와 콘텐츠 슈퍼 집계 플랫폼의 구현이 서비스 제공 모델을 재구성하고 있습니다.
콘텐츠 쿼터, 데이터 보호 및 알고리즘 투명성에 관한 새로운 EU 규정 배경 속에서 TME 기업들은 AI, 5G 및 엣지 컴퓨팅을 활용해 단순화된 올인원 플랫폼을 제공하고 있습니다. 보고서는 네 개의 사분면에서 54개의 공급업체를 평가하며, 액센츄어가 모든 카테고리에서 선두주자로 떠오릅니다.
Information Services Group (ISG) a publié un nouveau rapport mettant en lumière de grandes transformations dans l'industrie des télécommunications, des médias et du divertissement (TME) en EMEA. La recherche révèle que l'adoption de l'IA, la migration vers le cloud et le déploiement de la 5G entraînent des changements majeurs dans le secteur.
Le rapport souligne que les guerres de streaming s'intensifient, les opérateurs de télécommunication s'étendant dans le contenu et la distribution médiatique. Les entreprises recherchent des fusions stratégiques, se désinvestissent d'actifs non essentiels et explorent de nouveaux modèles de revenus, y compris les jeux et le contenu interactif. La mise en œuvre de réseaux 5G autonomes et de plateformes de super-agrégateurs de contenu redéfinit les modèles de prestation de services.
Dans le contexte de nouvelles réglementations de l'UE concernant les quotas de contenu, la protection des données et la transparence algorithmique, les entreprises de TME tirent parti de l'IA, de la 5G et de l'informatique en périphérie pour offrir des plateformes simplifiées et tout-en-un. Le rapport évalue 54 fournisseurs dans quatre quadrants, avec Accenture se distinguant comme leader dans toutes les catégories.
Information Services Group (ISG) hat einen neuen Bericht veröffentlicht, der bedeutende Transformationen in der Telekommunikations-, Medien- und Unterhaltungsbranche (TME) in EMEA hervorhebt. Die Forschung zeigt, dass Künstliche Intelligenz, Cloud-Migration und 5G-Bereitstellung wesentliche Veränderungen im Sektor antreiben.
Der Bericht betont, dass die Streaming-Kriege intensiver werden, da Telekommunikationsbetreiber in Medieninhalte und -verteilung expandieren. Unternehmen verfolgen strategische Fusionen, veräußern nicht zur Kerngeschäftsäktivitäten und erkunden neue Ertragsmodelle, darunter Gaming und interaktive Inhalte. Die Implementierung von 5G-eigenen Netzwerken und Plattformen für Super-Aggregatoren von Inhalten verändert die Dienstleistungsmodelle.
Vor dem Hintergrund neuer EU-Vorschriften zu Inhaltsquoten, Datenschutz und algorithmischer Transparenz nutzen TME-Unternehmen KI, 5G und Edge-Computing, um vereinfachte All-in-One-Plattformen anzubieten. Der Bericht bewertet 54 Anbieter in vier Quadranten, wobei Accenture in allen Kategorien als Marktführer hervorgeht.
- Strategic mergers enhancing competitive positioning
- Implementation of new revenue models through gaming and interactive content
- Technology advancement through AI, 5G, and cloud integration
- Growth in near-shore delivery centers due to EU requirements
- Declining TV viewership
- Rising streaming costs
- Talent shortages in specialized skills
- Increasing competition from cloud hyperscalers and boutique providers
Insights
The comprehensive industry report highlights ISG's (III) strategic position as a key player in analyzing the rapidly evolving TME sector. The report's findings demonstrate several vital implications for ISG's business model and market opportunity:
Market Opportunity Expansion: The convergence of streaming services, telecom operations and media content is creating a complex ecosystem that demands sophisticated advisory services. This directly benefits ISG's core business model, as companies increasingly need guidance navigating digital transformation, cloud migration and AI implementation strategies.
Competitive Differentiation: The report's extensive evaluation of 54 service providers across four quadrants showcases ISG's deep market intelligence capabilities. This comprehensive analysis strengthens ISG's position as a trusted advisor in the TME sector, particularly valuable as the industry undergoes significant transformation.
Revenue Growth Catalysts: Several factors point to potential revenue growth opportunities for ISG:
- Increasing complexity of EU regulations requiring specialized compliance guidance
- Growing demand for AI implementation consulting as companies integrate GenAI solutions
- Rising need for vendor evaluation services as the provider landscape becomes more competitive
- Expansion of near-shore delivery centers requiring location strategy consulting
The report's timing and scope position ISG to capitalize on the TME sector's transformation, particularly as companies seek expert guidance in navigating technological changes and regulatory requirements. The company's demonstrated expertise in evaluating service providers and understanding market dynamics suggests strong potential for sustained business growth in this sector.
ISG Provider Lens™ report says streaming wars and new regulations are driving transformation and technology adoption in
The 2024 ISG Provider Lens™ Telecom, Media and Entertainment Industry Services report for
“The streaming wars are intensifying, and telecom operators are increasingly venturing into media content and delivery,” said Rajib Datta, partner, ISG Consumer Services. “This evolution is creating substantial opportunities for the IT and outsourcing industry, particularly in areas of digital transformation, cloud migration and AI implementation.”
The TME sector is increasingly characterized by strategic mergers to enhance competitive positioning amid declining TV viewership and rising streaming costs, the report says. Companies are divesting non-core assets to focus on profitability, leveraging partnerships for content distribution and exploring new revenue models such as gaming and interactive content.
The rollout of 5G standalone networks and the rise of content super-aggregator platforms are reshaping service delivery models, the report says. Technology-oriented network service models with cloud and GenAI constructs enable carriers to personalize plans based on real-time network data and user behavior, leverage AI and ML for automatic service provisioning and troubleshooting and offer customers self-service capabilities to manage subscriptions or connectivity issues.
The shift is taking place against a backdrop of new EU regulations with stricter requirements around content quotas, payments, data protection, anti-competition and algorithmic transparency. The report says European data residency requirements and cultural alignment needs are driving growth in near-shore delivery centers.
“TME companies fighting for price-sensitive customers are leveraging AI, 5G and edge computing to offer a simple, all-in-one platform with a single bundle and subscription,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Providers working with TME enterprises in EMEA should train leaders and employees on AI, centralize AI efforts to streamline decision-making and governance and create guidelines for environmentally responsible AI and robust data protection.”
The report says service providers face emerging competition from cloud hyperscalers, specialized boutique providers and clients’ internal capability-building initiatives. Talent shortages are challenging their ability to acquire the specialized skills needed to deliver 5G deployment, edge computing and content platform development services.
For more insights into the changes creating new opportunities for IT providers to the TME industry, see the ISG Provider Lens™ Focal Points briefing here.
The 2024 ISG Provider Lens™ Telecom, Media and Entertainment Industry Services report for
The report names Accenture a leader in all four quadrants. HCLTech, IBM, TCS and Tech Mahindra are named leaders in three quadrants each. Capgemini, Eviden (Atos Group) and Infosys are named leaders in two quadrants each. Arvato Systems, Capita, Cognizant, Deloitte, EPAM Systems, EY, McKinsey & Company, PwC, Teleperformance and Wipro are named leaders in one quadrant each.
In addition, Capgemini, HCLTech, Sutherland and Wipro are named as Rising Stars — companies with a “promising portfolio” and “high future potential” by ISG’s definition — in one quadrant each.
In the area of customer experience, Persistent Systems is named the global ISG CX Star Performer for 2025 among telecom, media and entertainment industry service providers. Persistent Systems earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry.
The 2024 ISG Provider Lens™ Telecom, Media and Entertainment Industry Services report for
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 900 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including AI, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250128182612/en/
Press Contacts:
Will Thoretz, ISG
+1 203 517 3119
will.thoretz@isg-one.com
Philipp Jaensch, ISG
+49 151 730 365 76
philipp.jaensch@isg-one.com
Source: Information Services Group, Inc.
FAQ
What are the main drivers of transformation in EMEA's TME industry according to ISG (III)?
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What challenges do TME service providers face in EMEA according to ISG's 2024 report?
Which company was named leader in all four quadrants of ISG's 2024 TME industry services report?
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