IAS CONTINUES GLOBAL EXPANSION OF TIKTOK PARTNERSHIP FOR BRAND SAFETY MEASUREMENT TO 21 NEW COUNTRIES

Rhea-AI Summary

IAS (Nasdaq: IAS) expands its Total Media Quality (TMQ) brand safety and suitability measurement product to TikTok in 21 new markets, bringing the total coverage to over 50 countries. This expansion reflects the growing popularity of TikTok and the demand for actionable data from marketers. IAS's AI-driven technology provides unique insight into video content through frame-by-frame analysis, ensuring brand-safe and suitable content for advertisers.

New expansion brings coverage for IAS's AI-driven brand safety & suitability product for TikTok to 50+ countries

NEW YORK, Nov. 16, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it is expanding its industry-leading Total Media Quality (TMQ) brand safety and suitability measurement product to TikTok in an additional 21 new markets for a total of over 50 markets. The increased market availability further solidifies IAS's deep partnership with TikTok and offers advertisers truly global coverage.

IAS's comprehensive global coverage reflects the ever-growing popularity of TikTok worldwide and the continuing demand from marketers to have the most actionable data to deliver the biggest return on their advertising spend. IAS's Total Media Quality for TikTok uses cutting-edge AI technology to provide unique insight into video content through frame-by-frame analysis of images, audio, and text, and even interpreting semantics; allowing marketers to effectively monitor the quality of their media buys on TikTok and provide the confidence that their ads are appearing next to brand-safe and suitable content.

IAS's Total Media Quality for TikTok will now also offer brand safety & suitability measurement in the following countries: Austria, Bahrain, Belgium, Czech Republic, Ecuador, Egypt, Iraq, Kazakhstan, Kingdom of Saudi Arabia, Kuwait, Lebanon, Morocco, Oman, Pakistan, Portugal, Qatar, Romania, South Korea, Switzerland, United Arab Emirates and Uruguay.

"TikTok is committed to building a safe environment where communities can express themselves and be entertained," said Chen-Lin Lee, Global Head of Measurement and Data Partnerships at TikTok. "Our partnership with IAS offers brands around the world best-in-class reporting to ensure video-level transparency in dozens of languages and we're excited to bring these capabilities to more than 50 countries worldwide. Our continued collaboration provides the transparency and confidence for advertisers on TikTok to connect with their audiences in safe and suitable environments."

"We are bringing our innovative, AI-driven technology that analyzes video content with extraordinary depth to even more markets through this further expansion of our partnership with TikTok," said Lisa Utzschneider, CEO, IAS. "Advertisers working with TikTok all around the world can now access our unmatched insights through IAS's Total Media Quality, helping them deliver even greater results on a global scale."

About Integral Ad Science

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

Contact: press@integralads.com

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SOURCE Integral Ad Science, Inc.

FAQ

What is IAS's Total Media Quality (TMQ) product?

IAS's TMQ product is a brand safety and suitability measurement tool that uses AI technology to provide unique insight into video content, ensuring advertisers that their ads are appearing next to brand-safe and suitable content.

How many markets does IAS's Total Media Quality for TikTok cover?

IAS's Total Media Quality for TikTok covers over 50 markets, including the recent expansion to 21 new markets.

What does the partnership between IAS and TikTok aim to achieve?

The partnership aims to provide best-in-class reporting and transparency for advertisers on TikTok, ensuring video-level transparency in dozens of languages and connecting with audiences in safe and suitable environments.

How does IAS's AI-driven technology benefit advertisers working with TikTok?

IAS's AI-driven technology provides unmatched insights through Total Media Quality, helping advertisers deliver greater results on a global scale by ensuring brand-safe and suitable content for their ads.