IAS Appoints Industry Leader Bob Lord to its Board of Directors
Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, has appointed Bob Lord to its Board of Directors. Lord brings over three decades of experience in business transformation at the intersection of marketing, media, and technology. His career includes significant roles at IBM, where he was Senior VP and Chief Digital Officer, and at AOL, where he served as President. Lord also held leadership positions at Razorfish, including Global CEO.
IAS CEO Lisa Utzschneider expressed excitement about Lord's addition, citing his deep knowledge of data and emerging technologies in customer engagement. Lord, who holds an MBA from Harvard and a B.S. from Syracuse University, also serves on the board of Finance of America, Inc. and is an Executive Fellow at Harvard Business School.
Integral Ad Science (Nasdaq: IAS), una delle principali piattaforme globali di misurazione e ottimizzazione dei media, ha nominato Bob Lord nel suo Consiglio di Amministrazione. Lord porta con sé oltre tre decenni di esperienza nella trasformazione aziendale all'intersezione tra marketing, media e tecnologia. La sua carriera include ruoli significativi in IBM, dove è stato Senior VP e Chief Digital Officer, e in AOL, dove ha ricoperto il ruolo di Presidente. Lord ha anche ricoperto posizioni di leadership in Razorfish, tra cui quella di CEO globale.
Il CEO di IAS, Lisa Utzschneider, ha espresso entusiasmo per l'aggiunta di Lord, citando la sua profonda conoscenza dei dati e delle tecnologie emergenti nel coinvolgimento dei clienti. Lord, che ha conseguito un MBA ad Harvard e una laurea in Scienze presso l'Università di Syracuse, fa anche parte del consiglio di Finance of America, Inc. e è un Executive Fellow presso la Harvard Business School.
Integral Ad Science (Nasdaq: IAS), una de las principales plataformas globales de medición y optimización de medios, ha nombrado a Bob Lord en su Junta Directiva. Lord aporta más de tres décadas de experiencia en transformación empresarial en la intersección del marketing, los medios y la tecnología. Su carrera incluye roles significativos en IBM, donde fue VP Senior y Chief Digital Officer, y en AOL, donde se desempeñó como Presidente. Lord también ocupó posiciones de liderazgo en Razorfish, incluyendo CEO global.
La CEO de IAS, Lisa Utzschneider, expresó su entusiasmo por la incorporación de Lord, citando su amplia experiencia en datos y tecnologías emergentes en la participación del cliente. Lord, que posee un MBA de Harvard y una licenciatura de la Universidad de Syracuse, también forma parte de la junta de Finance of America, Inc. y es un Executive Fellow en la Harvard Business School.
인티그럴 애드 사이언스(상장: IAS)는 세계적인 미디어 측정 및 최적화 플랫폼으로 밥 로드를 이사회에 임명했다. 로드는 마케팅, 미디어 및 기술의 교차점에서 비즈니스 혁신에 대한 30년 이상의 경험을 가지고 있다. 그의 경력은 IBM에서 수석 부사장 겸 최고 디지털 책임자로, AOL에서 대통령으로서 중요한 역할을 포함한다. 로드는 또한 Razorfish에서 글로벌 CEO를 포함한 리더십 직책을 역임했다.
IAS의 CEO인 리사 우쯔슈나이더는 로드의 추가에 대해 흥분을 표현하며 고객 참여에서 데이터 및 신기술에 대한 그의 깊은 지식을 언급했다. 로드는 하버드 대학교에서 MBA를, 시라큐스 대학교에서 학사 학위를 받았으며, Finance of America, Inc. 이사회에서도 활동하고 있고 하버드 비즈니스 스쿨의 Executive Fellow로 근무하고 있다.
Integral Ad Science (Nasdaq: IAS), une plateforme mondiale de mesure et d'optimisation des médias, a nommé Bob Lord à son Conseil d'Administration. Lord apporte plus de trente ans d'expérience dans la transformation des entreprises à l'intersection du marketing, des médias et de la technologie. Sa carrière comprend des rôles significatifs chez IBM, où il était vice-président senior et directeur numérique, et chez AOL, où il a été président. Lord a également occupé des postes de direction chez Razorfish, y compris celui de PDG mondial.
La PDG d'IAS, Lisa Utzschneider, a exprimé son enthousiasme quant à l'ajout de Lord, citant sa connaissance approfondie des données et des technologies émergentes dans l'engagement client. Lord, qui détient un MBA de Harvard et un baccalauréat de l'Université de Syracuse, siège également au conseil de Finance of America, Inc. et est un Executive Fellow à la Harvard Business School.
Integral Ad Science (Nasdaq: IAS), eine führende globale Plattform für Medienmessung und -optimierung, hat Bob Lord in seinen Vorstand berufen. Lord bringt über drei Jahrzehnten Erfahrung in der Unternehmensumwandlung an der Schnittstelle von Marketing, Medien und Technologie mit. Seine Karriere umfasst bedeutende Rollen bei IBM, wo er Senior VP und Chief Digital Officer war, und bei AOL, wo er als Präsident tätig war. Lord hatte auch Führungspositionen bei Razorfish inne, darunter Global CEO.
Die CEO von IAS, Lisa Utzschneider, äußerte sich begeistert über Lords Hinzu, da sie sein umfassendes Wissen über Daten und aufkommende Technologien im Kundenengagement lobte. Lord, der einen MBA von Harvard und einen Bachelor-Abschluss von der Syracuse University hat, sitzt ebenfalls im Vorstand von Finance of America, Inc. und ist Executive Fellow an der Harvard Business School.
- Appointment of industry veteran Bob Lord to the Board of Directors
- Lord brings extensive experience in digital transformation and technology leadership
- Potential for new insights and innovation in media measurement and optimization
- None.
Mr. Lord brings highly relevant industry expertise to IAS's Board and has been a leader in business transformation at the nexus of marketing, media, and technology for over three decades. His distinguished career includes significant roles at major corporations, including IBM, where he served as Senior Vice President, Chief Digital Officer, and Senior Vice President of IBM's Worldwide Ecosystems & Cognitive Applications. Earlier, he was President of AOL, where he was responsible for AOL Technology Platforms, building one of the first industry-leading programmatic media platforms. Previously, Lord held a number of leadership roles at Razorfish from 2002 to 2013, serving most recently as Global CEO .
"We are excited to expand our Board and welcome Bob, a visionary technology leader with a wealth of experience in digital transformation," said Lisa Utzschneider, CEO of IAS. "Bob is deeply knowledgeable about how data and emerging technologies can transform customer engagement, and we look forward to the insights we believe he'll bring as we continue to pursue innovation and seek to drive forward the future of media measurement and optimization."
"I am honored to join the IAS Board of Directors and collaborate with such a knowledgeable and diverse team," said Lord. "IAS's mission of providing greater trust and transparency in digital media quality is increasingly important in the evolving media landscape, and I'm eager to contribute to their mission and assist with driving growth and success."
In addition to his executive leadership, Mr. Lord contributes his expertise as a Board Member for Finance of America, Inc. His academic credentials include an MBA from Harvard University and a B.S. in Industrial Engineering and Operations Research from
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Forward-Looking Statements
This press release contains forward-looking statements. These statements are not historical facts but are based on IAS's current expectations and projections regarding its business, operations and expected contributions of members of the Board of Directors. These statements may include words such as "anticipate," "estimate," "expect," "project," "plan," "intend," "believe," "may," "will," "should," "can have," "likely." These statements are only predictions and as such are not guarantees of future performance and involve risks, including those risks contained in IAS's annual report on Form 10-K and other reports filed with the SEC, uncertainties and assumptions that are difficult to predict which may cause actual results to differ materially.
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SOURCE Integral Ad Science, Inc.
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