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Hyundai Motor America has announced its new Evolve+ electric vehicle subscription service at the 2023 Chicago Auto Show, aimed at offering flexibility and affordability in EV access. Starting at
Hyundai Motor America sponsors Team Brute Squad, featuring automotive writers Jill Ciminillo and Kristin Shaw, in the 2023 Rebelle Rally, running from October 12 across California and Nevada. This annual all-women navigation rally spans 1,500 miles, showcasing the capabilities of the performance-upgraded 2022 Hyundai Santa Cruz Limited. The event emphasizes precise navigation over speed, challenging participants with hidden checkpoints and map-based navigation. Ciminillo and Shaw, returning after a successful 2022 experience, aim to leverage their skills to push the Santa Cruz's limits amidst desert terrains, thereby highlighting Hyundai's commitment to innovative vehicle performance and adventure.
Hyundai Motor America has launched Bluelink+, a complimentary connected car service, at the 2023 Chicago Auto Show. This innovative program eliminates subscription fees for new owners of the 2023 IONIQ 6 and future models from the 2024 lineup. Bluelink+ offers key features such as Auto Collision Assistance and Remote Diagnostics, translating to an estimated annual savings of over
Hyundai's 2023 Palisade has won the Family Vehicle of the Year award from the Midwest Automotive Media Association (MAMA) during the Chicago Auto Show. The vehicle was recognized for its modern design and advanced features such as a 12-inch navigation system, WiFi hotspot, Digital Key 2 Touch, and enhanced Bluelink® functionalities. MAMA evaluated multiple vehicles throughout 2022, highlighting the Palisade for its family-oriented capabilities and new driver assistance technologies, including Forward Collision Avoidance and Remote Smart Parking Assist. Hyundai plans to continue its commitment to innovation and safety.
Hyundai's IONIQ 5 has been awarded Best Electric Vehicle by Cars.com in its Best of 2023 Awards. The IONIQ 5 outperformed its competitors due to its Electric-Global Modular Platform (E-GMP), enhancing interior space and performance. Key features include ultra-fast 800-volt multi-charging (10 to 80% in 18 minutes) and a Vehicle-to-Load (V2L) function for powering devices. Cars.com highlighted the IONIQ 5 as suitable for both first-time and seasoned EV owners due to its easy driveability, spacious interior, and superior charging capabilities. This recognition positions Hyundai favorably in the growing EV market.
Hyundai Motor America has launched its first creative campaign targeting the Asian American market, developed in collaboration with TEN Advertising. The campaign, titled My Love, My Son-in-Law, narrates the emotional journey of a prospective son-in-law as he seeks acceptance from his fiancée's family, particularly her father. Featuring the Hyundai Tucson, the campaign emphasizes familial values and cultural harmony, showcasing memorable moments to bridge generational gaps. The campaign includes television, digital, and social media components, aiming to resonate authentically with Asian American audiences.
Hyundai Motor America reported record-breaking January 2023 sales of 52,001 units, marking a 9% increase from January 2022. This is the third consecutive month of record total sales. The Elantra N achieved all-time best sales, while retail sales reached 48,247 units, a 1% year-over-year increase, setting a record for the sixth consecutive month. Eco-friendly vehicle sales rose by 17%, contributing 18% of the retail volume. Notable increases were seen in the Elantra HEV (+574%), IONIQ 5 (+57%), and Kona EV (+334%). Hyundai's strong dealer feedback at the NADA Show reflects the brand's growing confidence.
Hyundai Motor America has launched the second year of its Progress Project, offering financial aid to black-owned businesses in Savannah, Georgia. Coinciding with Black History Month, the initiative aims to support local communities impacted by the establishment of the new EV and battery manufacturing plant in Bryan County. Three businesses—The Culturist Union, Luxe the Salon, and Savannah Sauce Company—each received $15,000 to enhance accessibility and customer experience. The project reflects Hyundai's commitment to community development and highlights its ongoing efforts to celebrate achievements within the African American community.
