HYUNDAI MOTOR REG S - HYMTF STOCK NEWS

Hyundai has unveiled the 2023 Santa Cruz, including the new Santa Cruz Night model. Key features include a 2.5-liter turbocharged engine, an eight-speed dual-clutch transmission, and standard safety technology such as Blind-spot Collision Avoidance and Rear Cross-Traffic Collision-Avoidance Assist. Pricing starts at $25,450 for the SE trim and up to $40,320 for the Limited model, with the Night model priced at $35,810. Freight charges are set at $1,295.

Hyundai Motor America, in collaboration with Culture Brands, launched a new marketing campaign for the enhanced 2023 Palisade SUV titled "Dad's Precious Cargo." This campaign emphasizes the strong bond within the African American father-daughter relationship, showcasing the vehicle’s features like its spaciousness, stylish design, and advanced technologies. The campaign is part of the ongoing OKAY Hyundai theme, aiming to strengthen cultural connections and inclusivity in advertising.

Hyundai Motor America and Hyundai of Asheville donated a total of $20,000 to Special Olympics North Carolina (SONC) to support athletes with intellectual disabilities. The donation included $10,000 from a virtual running challenge held from July 15-29, during which Hyundai contributed $25 for every mile ran, totaling 660 miles. The additional $10,000 was donated directly by Hyundai of Asheville. This contribution aims to enhance training and competition opportunities for SONC athletes, ensuring quality sports experiences for nearly 40,000 participants in North Carolina.

Hyundai Motor Group and Boston Dynamics announced an investment of over $400 million to establish the Boston Dynamics AI Institute, aimed at advancing artificial intelligence and robotics. Led by Marc Raibert, the Institute will focus on cognitive AI, athletic AI, and organic hardware design. It will recruit elite talent and collaborate with universities and corporate labs to solve complex challenges in robotics. The Institute, headquartered in Cambridge, Massachusetts, aims to develop robots that are smarter, safer, and more capable than existing technologies.

Hyundai Motor America has chosen Lopez Negrete Communications as its U.S. Hispanic marketing agency of record. This independent, Hispanic-owned agency will develop strategies to engage Latino audiences, starting with the compact SUV Tucson. Following a competitive RFP process, this multi-year agreement aims to strengthen Hyundai's connection with multicultural communities. Lopez Negrete, known for its innovative marketing, will also support future vehicle campaigns and branding initiatives, emphasizing Hyundai's commitment to diversity.

On August 4, 2022, Hyundai Motor, Genesis, and Kia received recognition at the Red Dot Award: Brand & Communication Design 2022, winning a total of eight awards, including two 'Best of the Best' honors. Notable awards included 'Best of the Best' for Hyundai's CES 2022 Exhibition Booth and recognition for Hyundai Motor Showrooms and various Genesis locations in Retail Design. Kia also received accolades for its Corporate Design Guides, enhancing its global brand communication strategy and reinforcing its positioning as a Sustainable Mobility Solutions Provider.

Hyundai Motor America has partnered with Children's of Alabama to enhance child passenger safety through a $50,000 donation. This funding supports education initiatives, including a car seat safety check event held on July 30 at Hyundai Motor Manufacturing Alabama in Montgomery. With nearly 46% of car seats improperly used, the event featured inspections by certified technicians. Hyundai aims to bolster its commitment to safety through collaboration, addressing high vehicular child fatalities in Alabama.