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Hyundai Motor America has announced its third-annual Women in STEM Scholarship to celebrate International Women's Day. Five female STEM students will each receive $10,000 USD, contributing to a total of $150,000 USD awarded since the scholarship's inception in 2020. Applications are open until June 30, 2023, requiring candidates to submit a 500-word essay on improving mobility through STEM solutions. This initiative aims to close the gender gap in STEM fields, emphasizing the importance of nurturing future women leaders and innovators.
The all-new KONA Electric has been unveiled by Hyundai Motor Company on March 6, 2023, with a long-range 65.4-kWh battery offering a WLTP-estimated 490 km of all-electric range. This second-generation model features Over-the-Air (OTA) updates for convenient maintenance and enhanced safety features. It is available with various powertrains including EV, hybrid, and ICE variants. The KONA Electric is designed to support Hyundai's mission of leading in the EV market and promoting eco-friendly mobility solutions.
Hyundai has launched the second chapter of its "Journeys" campaign, continuing its partnership with renowned photographer Annie Leibovitz. This phase features 13 new narratives showcasing employees, dealers, partners, and owners, emphasizing their unique stories and connections to the Hyundai brand. The campaign, which started in 2021, aims to celebrate the brand's community and enhance consumer engagement. Additionally, Hyundai collaborates with Condé Nast to extend its digital reach. The portraits and stories can be viewed online through March 31, 2023, enhancing brand visibility and emotional storytelling.
Hyundai Motor America reported record-breaking February 2023 sales of 57,044 units, a 9% increase from February 2022, marking the best February in its history. Retail sales also surged, with 52,932 units sold, a 1% year-over-year rise, achieving records for the seventh consecutive month. Notable performances included Elantra N and Santa Fe HEV, reaching all-time high sales. Key products like Kona EV saw a staggering 753% increase in sales. The company continues to focus on enhancing customer experience and expanding market share amid a diverse product lineup.
Hyundai Motor Company has announced that renowned artist El Anatsui will be the eighth artist for the Hyundai Commission at Tate Modern's Turbine Hall. The new site-specific work will be unveiled on October 10, 2023, and will remain on display until April 14, 2024. Anatsui is celebrated for his unique sculptures made from recycled materials, exploring themes of environment and trade. The annual commission allows international artists to create significant works for the Turbine Hall, enhancing cultural engagement. This collaboration continues to bolster Hyundai's commitment to the arts.
Hyundai Motor America has announced the pricing and specifications for its new 2023 IONIQ 6 electric vehicle, offering a standard 53-kWh battery pack and a long-range 77.4 kWh option. The IONIQ 6 SE Standard Range starts at
Hyundai Motor America is launching a free anti-theft software upgrade on February 14, 2023, to combat rising vehicle thefts targeting models without push-button ignitions. This upgrade impacts nearly 4 million vehicles, starting with more than 1 million Elantra, Sonata, and Venue models. The software prevents theft by activating an 'ignition kill' feature when the vehicle is locked. Eligible vehicles produced since November 2021 already include immobilizers. For those unable to receive the upgrade, Hyundai plans to reimburse steering wheel lock purchases. The initiative aims to enhance customer security and vehicle integrity.
On February 13, 2023, Hyundai Motor America and local Colorado dealers contributed $150,000 to Children's Hospital Colorado as part of the annual Alice 105.9 Cares for Kids Radiothon. Since its inception, this Radiothon has raised over $24 million for the hospital, focusing on patient care and pediatric cancer research. John Angevine, Hyundai's regional general manager, emphasized their commitment to ending pediatric cancer and celebrated the 25th anniversary of the Hyundai Hope On Wheels initiative. This donation aims to support life-saving innovations and ensure pediatric expertise is accessible to families in need.
Hyundai Motor America has donated