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Hyundai Motor Company, a global automaker based in South Korea, is known for its innovative approach to electric and hydrogen mobility. With a focus on sustainability, Hyundai has made significant strides in developing fuel cell electric vehicles (FCEVs) and supporting a hydrogen economy. The company recently announced collaboration plans with Gran Turismo, unveiled the IONIQ 5 N TA Spec for motorsport events, and continues to invest in the future of mobility with cutting-edge technologies.
On June 17, 2024, the Hydrogen Council announced Hyundai Motor President and CEO Jaehoon Chang as its new Co-Chair, succeeding Yoshinori Kanehana of Kawasaki Heavy Industries. Chang will join Sanjiv Lamba, CEO of Linde, in steering the Council towards unlocking hydrogen demand and fostering global trade and investment. Hyundai has been a pioneering force in hydrogen technology, achieving several firsts in mass-produced fuel cell electric vehicles (FCEVs). The company’s comprehensive involvement in the hydrogen value chain positions it as a significant leader in the global energy transition. The leadership change was unveiled at the annual CEO event in Berlin, attended by over 200 CEOs and senior executives from leading hydrogen businesses and investors.
Hyundai has secured two top awards at the Midwest Automotive Media Association's (MAMA) Spring Rally in Elkhart Lake, WI. The all-electric 2025 IONIQ 5 N was named Favorite Performance Vehicle, while the Hyundai Santa Fe received the Favorite Family Vehicle award. These accolades were decided by around 100 automotive media members who evaluated approximately 80 new vehicles. Both the IONIQ 5 N and Santa Fe are now candidates for MAMA's Favorite Vehicle of the Year to be announced at the 2025 Chicago Auto Show. Ricky Lao, Hyundai Motor North America's director of product planning, emphasized the honor of being recognized for both their electric and redesigned models.
Hyundai Motor America and Ann & Robert H. Lurie Children's Hospital of Chicago hosted a child safety seat check during the Move for Kids event at Busse Woods Forest Preserve, Elk Grove Village, Illinois, on June 13, 2024. This marks their third such event, where Hyundai donated $50,000 to support the hospital's Buckle Up Child Passenger Safety Program. Certified Child Passenger Safety Technicians (CPST) inspected car seats for proper installation, expiration dates, and recalls. The initiative aims to reduce children’s motor vehicle injuries and fatalities. Hyundai's donation enables the program to provide education and resources, including free replacement seats for families in need.
Hyundai Motor Group (HMG) is launching 'Na Oh,' a new Korean restaurant led by Three-Michelin-Star Chef Corey Lee at the Hyundai Motor Group Innovation Center Singapore (HMGICS). Opening on June 15, 'Na Oh' is designed to be a cultural hub for Korean cuisine, craft, and design, featuring collaborations with Korean artisans. The seasonal menu will leverage ingredients from HMGICS's vertical Smart Farm, providing a seed-to-table experience. HMGICS will also reopen its customer experience space, offering interactive programs such as a 3D Virtual Reality Tour and Skytrack Experience.
Hyundai Motor North America has expanded its partnership with One Tree Planted to plant an additional 300,000 trees across the United States, Canada, and Mexico. This initiative brings the total number of trees planted through their collaboration to 650,000 since 2022. Hyundai employees participated in a planting event in Huntington Beach, California, where they planted 150 coastal native plants and cleared invasive species. This effort is part of Hyundai's broader 'IONIQ Forest' project, which began in South Korea with the release of the all-electric IONIQ series and aims to promote reforestation, biodiversity, and combat climate change.
Hyundai's MyHyundai with Bluelink app has topped the J.D. Power 2024 U.S. OEM EV App Report among mass-market electric vehicle (EV) mobile applications. Achieving a score of 835, it outperformed the segment average of 757 by 78 points. This accolade highlights Hyundai's commitment to enhancing user experience through continuous improvement.
The app excelled in three out of five evaluation categories: Customer Journey, Functionality, and Software. It offers key features such as easy charging parameter settings, accurate monitoring of active charging sessions, and robust remote-control capabilities. Notably, 67% of EV drivers use OEM apps frequently, indicating their importance in EV ownership and purchase decisions.
Hyundai Motor Company is set to premiere its first film, 'Night Fishing', on June 14, 2024, at CGV, Korea's largest multiplex cinema brand. Created in collaboration with Korean actor Son Sukku and director Moon Byounggon, the film is a 'humanistic thriller' featuring an unexpected event at an EV charging station. The movie, partially shot from a vehicle's perspective using specially mounted cameras, aims to provide a new take on traditional car films. 'Night Fishing' has already gained recognition at various film festivals, including Sundance and Fantasia International. The film reflects Hyundai's evolving content marketing strategy, focusing on short-form 'snack movies'.
Hyundai Motor America was awarded the Gold Winner title for Corporate Social Responsibility (CSR) in HR by the 2024 Merit Awards. This honor recognizes Hyundai's philanthropic and youth development efforts via its Career Experience Program, led by the employee resource group, Amigos Unidos. The program aims to spark interest in automotive industry careers among middle school and college students. Hyundai's efforts contribute significantly to the U.S. economy, with $20.1 billion in annual contributions and 190,000 jobs.
Hyundai Motor America has been named 'OEM of the Year' by WardsAuto at the AutoTech Detroit Conference, marking the second time it has received this honor, the first being in 2021. Additionally, Hyundai and Parkopedia received the 'Collaborative Partnership of the Year' award for the launch of Hyundai Pay in the 2024 Hyundai Kona. Hyundai's commitment to innovation and its investment in battery-electric vehicles (BEVs) were highlighted, with the company pledging billions toward new models and electronic architectures. Hyundai's operations in the U.S. contribute significantly to the economy, supporting $20.1 billion annually and 190,000 jobs.
Hyundai Motor Group collaborates with three-Michelin-star Chef Corey Lee to launch 'Na Oh,' a new casual dining restaurant in Singapore. Opening on June 15, 2024, at the Hyundai Motor Group Innovation Center Singapore (HMGICS), Na Oh aims to offer a unique dining experience that merges traditional Korean cuisine with modern innovation.
Chef Lee, renowned for his San Francisco restaurant Benu, will introduce a 4-course prix fixe menu featuring jinjitsang, a traditional Korean meal setting. Na Oh aims to be a cultural hub celebrating Korean cuisine, craft, and design, and will operate from Wednesday to Sunday for lunch and dinner. Booking in advance is recommended.
Find more information at: Hyundai Motor Group Innovation Center Singapore.
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