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Hyundai Motor Company, a global automaker based in South Korea, is known for its innovative approach to electric and hydrogen mobility. With a focus on sustainability, Hyundai has made significant strides in developing fuel cell electric vehicles (FCEVs) and supporting a hydrogen economy. The company recently announced collaboration plans with Gran Turismo, unveiled the IONIQ 5 N TA Spec for motorsport events, and continues to invest in the future of mobility with cutting-edge technologies.
Hyundai Motor America has donated $100,000 to Children's Hospital Los Angeles (CHLA) for its Injury Prevention and Child Passenger Safety Program. This partnership, part of Hyundai's corporate social responsibility initiative 'Hyundai Hope', aims to increase child passenger and pedestrian safety events in Los Angeles and Orange Counties. To date, over 325 families have been served at child safety seat check events, with 100 car seats replaced. Additionally, over 200 participants have attended LA Street Smarts events on pedestrian safety.
The partnership will continue to host child safety seat checks and LA Street Smarts events, addressing critical safety issues. According to NHTSA, nearly half of car seats are installed incorrectly, highlighting the importance of such initiatives.
Hyundai Motor America and Alexander Hyundai of Oxnard have donated $20,000 to the Boys & Girls Clubs of Greater Oxnard and Port Hueneme. The donation will support core programming, including STEM education. The ceremonial check was presented at the grand re-opening of Alexander Hyundai of Oxnard.
The Boys & Girls Clubs of Greater Oxnard and Port Hueneme serves over 1,000 youth daily and 3,500 annually across 21 locations. The organization offers programs in character development, education, health, arts, technology, and sports.
Hyundai Motor America, part of Hyundai Motor Company, has significant operations in the U.S., including its North American headquarters in California and manufacturing facilities. Hyundai's U.S. operations, along with its 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy.
Hyundai Motor America has released a summary of changes to its 2025 model year lineup. Key highlights include:
- The all-new IONIQ 3-row SUV (EV) and IONIQ 5 N (EV) models
- Product enhancements for the IONIQ 5 (EV) and Santa Cruz
- A facelift for the Tucson (ICE, HEV, PHEV)
- Several carry-over models, including the Palisade, Santa Fe, Kona, Venue, NEXO, Elantra, and Sonata
Hyundai's U.S. operations, including its North American headquarters, manufacturing plants, and R&D facilities, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy. The company continues to support its Progress for Humanity vision through its technology-rich vehicle lineup.
The Genesis GV60 Magma Concept made its global dynamic debut at the 2024 Goodwood Festival of Speed, marking a significant milestone for Genesis' high-performance program launched in March. Racing legend Jacky Ickx led the debut on the Goodwood hillclimb. Production is slated for Q3 2025, with sales in Korea and Europe following. The program aims to enhance aesthetics and performance across Genesis' lineup, starting with the GV60 Magma. The Goodwood showcase included other models like the G80 EV Magma Concept and G70 Track Taxi Nordschleife. Each Magma vehicle features a wider, lower design and exclusive components to boost performance and driving pleasure.
Hyundai Motor Group has partnered with the University of Oxford to establish the Oxford-Hyundai Motor Group Foresight Centre at Saïd Business School. The Centre, inaugurated on July 8, 2024, aims to explore long-term vision and strategy, leveraging Oxford's expertise in future studies. This collaboration is focused on understanding emerging trends, navigating geopolitical risks, and fostering influential networking opportunities. By emphasizing 'future literacy,' Hyundai seeks to proactively shape the future and maintain its leadership in the global market.
The 2024 Hyundai Santa Fe has been named the Best U.S.-Built SUV by American Cars and Racing. This award recognizes the top vehicles assembled in the U.S. for the 2024 model year.
The Santa Fe, produced at Hyundai's Montgomery, AL plant, was chosen for its innovation, appeal, value, and overall excellence. The announcement was made live on Fox News' 'Fox & Friends' on July 3, 2024. Key features of the Santa Fe include a spacious three-row interior, user-friendly infotainment, and a striking design.
Developed under the 'Open For More' concept, the Santa Fe boasts a longer wheelbase, an expansive liftgate, and premium features such as a Relaxation Comfort driver's seat, UV-C sterilization compartment, dual wireless charging, and standard three-row seating. The SUV is available in a rugged XRT variant and a hybrid powertrain, with HEV sales up 90% year-over-year. Hyundai's U.S. operations significantly contribute to the economy, adding $20.1 billion annually and supporting 190,000 jobs.
Local San Diego Hyundai dealers have donated a 2024 Hyundai Palisade to the Emilio Nares Foundation, a nonprofit that aids families with children battling cancer and other life-threatening diseases. The vehicle donation will support the foundation's 'Ride With Emilio' program, which offers free transportation to hospital appointments for underserved children and their caregivers. This donation aligns with Hyundai's longstanding commitment to pediatric cancer support through Hyundai Hope On Wheels, a nonprofit organization backed by Hyundai Motor America and its 835 U.S. dealers. Hyundai Hope On Wheels has also donated to Rady Children's Hospital in San Diego for pediatric cancer research.
Hyundai, in collaboration with Culture Brands, has launched the 'Everyone's Outside' campaign for the 2025 Hyundai Tucson Hybrid. This initiative emphasizes community and cultural vibrancy, showcasing the vehicle's enhanced performance and hybrid features. Directed by Maya Table and featuring a soundtrack by Phony Ppl, the campaign captures the essence of communal joy and cultural richness. The campaign will be visible across multiple media channels, including digital and influencer engagements. Angela Zepeda, CMO of Hyundai Motor America, highlighted the Tucson Hybrid's role in meeting evolving customer needs, while Erik Thomas emphasized the vehicle's appeal to those seeking alternative fuel powertrains. Christopher McLaughlin of Culture Brands noted the campaign's focus on community resilience and unity.
Hyundai Motor America reported a 2.2% rise in Q2 2024 sales, totaling 214,719 units. The first half of 2024 saw a 1.2% increase in total sales, reaching 399,523 units. June sales saw a 2.5% decline compared to June 2023, with 67,631 units sold. Notable performances included record June sales for the Elantra HEV, IONIQ 5, Santa Fe HEV, Tucson HEV, and Palisade. Hybrid sales surged by 39% in June, and EV sales increased by 33% YTD. Strong SUV performance, which made up 75% of retail sales, boosted overall results.
Key corporate highlights include the announcement of the 2025 IONIQ 5 as the first vehicle to be produced at the Hyundai Metaplant in Georgia, high rankings in J.D. Power studies, and awards such as 'OEM of the Year' by WardsAuto. Additionally, the IONIQ 5 N set a benchmark at the Pikes Peak International Hill Climb, and the Elantra N TCR secured its fourth consecutive Nürburgring victory.
The J.D. Power 2024 U.S. Initial Quality Study has positioned the Hyundai Santa Cruz as the leading Midsize Pickup in America, based on initial quality. Hyundai's Santa Cruz, Elantra, and Tucson performed notably well, with the Elantra and Tucson securing third place positions in the Compact Car and Compact SUV segments, respectively. Overall, Hyundai improved significantly, moving up seven ranks to third place among mass-market brands, surpassing the average by 19 problems per 100 vehicles (PP100). This study, now in its 38th year, evaluated responses from 99,144 new 2024 model-year vehicle owners within the first 90 days of ownership, assessing quality across 10 categories.
Hyundai's upward trajectory in rankings underscores its dedication to exceptional quality and customer satisfaction, as emphasized by Omar Rivera, Hyundai Motor America's executive director of quality and service engineering. The 2024 study highlights Hyundai's commitment to continuous improvement in vehicle design, engineering, and quality control.
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