Hyundai Motor Launches Original Series 'Cities in Motion', Exploring Urban Sustainability Issues and Solutions

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Hyundai Motor Company has launched 'Cities in Motion', an original digital series exploring urban sustainability solutions. The series, available on YouTube, features James Stewart and Voice for Nature visiting London, Frankfurt, Jakarta, and Los Angeles in Hyundai IONIQ EVs to showcase innovative approaches to environmental challenges.

The series highlights that cities, occupying only 2% of Earth's surface, are responsible for 70% of greenhouse gas emissions, 80% of energy consumption, 75% of natural resource use, and over 50% of global waste. Hyundai Motor aims to demonstrate its commitment to a sustainable future and its vision of 'Progress for Humanity' through this initiative.

Sungwon Jee, Senior Vice President and Global Chief Marketing Officer of Hyundai Motor Company, emphasized the company's pride in spotlighting global environmental initiatives and the role of sustainable mobility in creating positive impact.

• The series, now viewable on YouTube, presents global cities' innovative solutions to tackle environmental challenges
• Riding on IONIQ EV lineup, the journey explores London's urban green areas, Frankfurt's sustainable city planning, Jakarta's plastic recycling programs, and LA's transition to renewable energy
• Hyundai Motor contributes to these initiatives through global sustainability programs with its vision of 'Progress for Humanity'

SEOUL, South Korea , Oct. 15, 2024 /PRNewswire/ --  Hyundai Motor Company is proud to announce the launch of its original digital series, 'Cities in Motion'. The series highlights the innovative solutions that various cities are implementing to tackle urban environmental challenges and promote sustainability. Watch the series on the Hyundai Worldwide YouTube channel at: Ep 1. London, Ep 2. Frankfurt, Ep 3. Jakarta, and Ep 4. LA.

 

'Cities in Motion' underscores how urban areas, despite occupying only 2 percent of the earth's surface, are responsible for 70 percent of greenhouse gas emissions, 80 percent of energy consumption, 75 percent of natural resource use, and over half of the world's waste.^[1] In response to these alarming statistics, Hyundai Motor asked, "How can cities become more sustainable?"

Hyundai Motor, in collaboration with sustainability broadcaster James Stewart and Voice for Nature, established by David de Rothschild, set out on an enlightening journey. Driving Hyundai IONIQ 5 and IONIQ 6 electric vehicles (EVs), they visited the diverse cities of London, Frankfurt, Jakarta, and Los Angeles (LA).

"We are proud to spotlight global environmental initiatives and demonstrate Hyundai Motor's commitment to a sustainable future for both humans and the planet," said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer of Hyundai Motor Company. "This series represents our pursuit of innovative solutions to urban challenges, underscoring the role of sustainable mobility in creating a positive, lasting impact on our world."

The 'Cities in Motion' series provides an insightful and inspiring look into cities' sustainable transformation and the potential for these initiatives to be implemented on a global scale. Hyundai Motor is committed to promoting sustainability around the globe in line with its vision of 'Progress for Humanity'.

For more information, please visit: https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai

[1] Issues Brief on Cities and Nature, International Union for Conservation of Nature and Natural Resources (IUCN)

 

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SOURCE Hyundai Motor Company

FAQ

What is Hyundai Motor's 'Cities in Motion' series about?

Hyundai Motor's 'Cities in Motion' is an original digital series exploring urban sustainability solutions in global cities like London, Frankfurt, Jakarta, and Los Angeles. It showcases innovative approaches to environmental challenges using Hyundai IONIQ EVs.

Which cities are featured in Hyundai's 'Cities in Motion' series?

The 'Cities in Motion' series features four global cities: London, Frankfurt, Jakarta, and Los Angeles. Each episode explores unique sustainability initiatives in these urban areas.

How does the 'Cities in Motion' series relate to Hyundai's vision?

The series aligns with Hyundai Motor's vision of 'Progress for Humanity' by demonstrating the company's commitment to promoting global sustainability and showcasing innovative solutions to urban environmental challenges.

What vehicles are used in Hyundai's 'Cities in Motion' series?

The 'Cities in Motion' series features Hyundai's electric vehicles, specifically the IONIQ 5 and IONIQ 6 models, to explore sustainability initiatives in various cities.

How can I watch Hyundai's 'Cities in Motion' series?

The 'Cities in Motion' series is available to watch on the Hyundai Worldwide YouTube channel, with separate episodes for each featured city: London, Frankfurt, Jakarta, and Los Angeles.