Hyundai Motor and Toyota Motor Corporation Drive Motorsport Culture at 'Hyundai N x TOYOTA GAZOO Racing Festival'
Hyundai Motor and Toyota Motor successfully hosted their first-ever 'Hyundai N x TOYOTA GAZOO Racing Festival' at Yongin Speedway in Korea. The sold-out event featured dynamic show runs of high-performance vehicles from both companies, including Hyundai's IONIQ 5 N Drift Spec and Toyota's GR YARIS Rally 1 HYBRID. Executive Chair Euisun Chung and Toyota Chairman Akio Toyoda actively participated in the event, demonstrating their commitment to boosting South Korea's motorsport culture. The festival included various participatory programs like track day events, WRC Taxi rides, and a Gymkhana Competition. All ticket proceeds will be donated to the Korea Automobile Racing Association.
Hyundai Motor e Toyota Motor hanno ospitato con successo il loro primo 'Hyundai N x TOYOTA GAZOO Racing Festival' presso il Yongin Speedway in Corea. L'evento, esaurito in prevendita, ha visto entusiasmanti esibizioni di auto ad alte prestazioni da entrambe le aziende, tra cui l'IONIQ 5 N Drift Spec di Hyundai e la GR YARIS Rally 1 HYBRID di Toyota. Il Presidente Esecutivo Euisun Chung e il Presidente di Toyota Akio Toyoda hanno partecipato attivamente all'evento, dimostrando il loro impegno nel sostenere la cultura del motorsport in Corea del Sud. Il festival ha incluso vari programmi partecipativi come eventi in pista, corse in taxi WRC e una competizione di Gymkhana. Tutti i proventi dai biglietti saranno donati all'Associazione Automobilistica della Corea.
Hyundai Motor y Toyota Motor llevaron a cabo con éxito su primer 'Hyundai N x TOYOTA GAZOO Racing Festival' en el Yongin Speedway en Corea. El evento, con todas las entradas vendidas, presentó emocionantes exhibiciones de vehículos de alto rendimiento de ambas compañías, incluyendo el IONIQ 5 N Drift Spec de Hyundai y el GR YARIS Rally 1 HYBRID de Toyota. El Presidente Ejecutivo Euisun Chung y el Presidente de Toyota Akio Toyoda participaron activamente en el evento, demostrando su compromiso de fomentar la cultura del motorsport en Corea del Sur. El festival incluyó varios programas participativos como eventos de pista, paseos en taxi WRC y una competencia de Gymkhana. Todos los ingresos por entradas se donarán a la Asociación de Automovilismo de Corea.
현대자동차와 토요타 자동차가 한국 용인 스피드웨이에서 첫 번째 '현대 N x 토요타 가주 레이싱 페스티벌'을 성공적으로 개최했습니다. 매진된 이 행사에서는 현대의 IONIQ 5 N 드리프트 스펙과 토요타의 GR 야리스 랠리 1 하이브리드를 포함한 두 회사의 고성능 차량 동적 시연이 진행되었습니다. 최고경영자 정의선과 토요타 회장 아키오 토요다가 행사에 적극 참여하여 한국의 모터스포츠 문화를 발전시키겠다는 헌신을 보여주었습니다. 축제에서는 트랙 데이 이벤트, WRC 택시 승차 및 짐카나 대회와 같은 다양한 체험 프로그램이 포함되었습니다. 모든 티켓 수익금은 한국 자동차 경주 협회에 기부될 예정입니다.
Hyundai Motor et Toyota Motor ont réussi à organiser leur tout premier 'Hyundai N x TOYOTA GAZOO Racing Festival' sur le Yongin Speedway en Corée. L'événement complet a présenté des démonstrations dynamiques de véhicules haute performance des deux entreprises, y compris le IONIQ 5 N Drift Spec de Hyundai et le GR YARIS Rally 1 HYBRID de Toyota. Le Président Exécutif Euisun Chung et le Président de Toyota Akio Toyoda ont participé activement à l'événement, montrant leur engagement à promouvoir la culture du motorsport en Corée du Sud. Le festival a inclus divers programmes participatifs comme des journées sur piste, des courses en taxi WRC et une compétition de Gymkhana. Tous les bénéfices des billets seront reversés à l'Association Automobile de Corée.
Hyundai Motor und Toyota Motor veranstalteten erfolgreich ihr erstes 'Hyundai N x TOYOTA GAZOO Racing Festival' auf dem Yongin Speedway in Korea. Die ausverkaufte Veranstaltung bot dynamische Vorführungen von Hochleistungsfahrzeugen beider Unternehmen, darunter Hyundais IONIQ 5 N Drift Spec und Toyotas GR YARIS Rally 1 HYBRID. Aufsichtsratsvorsitzender Euisun Chung und Toyota-Vorsitzender Akio Toyoda nahmen aktiv an der Veranstaltung teil und demonstrierten ihr Engagement zur Förderung der Motorsportunkultur in Südkorea. Das Festival umfasste verschiedene partizipative Programme wie Track-Day-Events, WRC-Taxi-Fahrten und einen Gymkhana-Wettbewerb. Alle Ticketerlöse werden an den Korean Automobile Racing Association gespendet.
- Successful collaboration with Toyota strengthens Hyundai's position in motorsport industry
- Sold-out event demonstrates strong market demand for motorsport experiences
- Strategic expansion into high-performance eco-friendly vehicles with IONIQ 5 N
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- Hyundai Motor Company and Toyota Motor Corporation host inaugural 'Hyundai N x TOYOTA GAZOO Racing Festival', bolstering motorsport culture in
South Korea - Hyundai Motor Group Executive Chair Euisun Chung and Toyota Chairman Akio Toyoda actively participate in dynamic vehicle show runs
- The festival features a variety of high-performance vehicles from both companies, including Hyundai's IONIQ 5 N Drift Spec and Toyota's GR YARIS Rally 1 HYBRID
- Hyundai Motor continues to develop South Korean motorsport culture with latest event, building on past initiatives spanning more than two decades
Hyundai N and TOYOTA GAZOO Racing, both competitors in the World Rally Championship (WRC), teamed up for the event to showcase Hyundai and Toyota's high-performance production and racing cars. The sold-out event highlighted their shared commitment to boosting
Hyundai Motor Group Executive Chair Euisun Chung and Toyota Motor Corporation Chairman Akio Toyoda actively participated in the event. Chung joined Toyoda piloting a Yaris WRC performing Morizo's signature intense performance driving including donuts in the midst of roaring applause of spectators. After the performance run, the two men walked up on stage together thanking nearby fans, shook hands and shared their thoughts.
"With our high-performance N brand, we're committed to delivering excitement and satisfying all car enthusiasts. We'll continue to push forward in motorsport alongside Toyota so that more people can enjoy the thrill of driving," said Euisun Chung, Executive Chair of Hyundai Motor Group. "When I met with Chairman Akio Toyoda earlier this year, we discovered our mutual passion for racing, and I was delighted that we could hold this event. Chairman Toyoda is someone in the automotive industry that I respect deeply, and it's an honor to be here with him today," he added.
Toyota Chairman Akio Toyoda began with a warm "Saranghaeyo!" (meaning "I love you" in Korean) and continued, "Earlier this year, I had the pleasure of meeting with Executive Chair Chung in
Following the two executives' show runs, the Hyundai N brand treated fans to dynamic show runs featuring its i20 N Rally 1 Hybrid, two i20 N Rally 2 competition cars for customer motorsport, the mass-produced high-performance N lineup – including IONIQ 5 N and Elantra N – and the IONIQ 5 N Drift Spec.
Hyundai N's show run drivers included Thierry Neuville, who is currently leading the 2024 WRC drivers' championship, Dani Sordo, Andreas Mikkelsen, and Mikel Azcona, the 2022 World Touring Car Cup champion.
Toyota demonstrated its high-performance lineup with dynamic show runs that featured the brand's GR YARIS Rally 1 HYBRID, GR Yaris Rally 2, GR Supra and GR86.
The drivers included current Toyota WRC driver Takamoto Katsuta, TOYOTA GAZOO Racing World Rally team principal Jari-Matti Latvala, and Norihiko Katsuta, a nine-time Japanese Rally champion and the father of Takamoto Katsuta.
The festival included a variety of participatory programs to give customers firsthand experience, including a track day event that saw 30 Hyundai N-model owners and 30 owners of TOYOTA GR vehicles drive their own high-performance vehicles on the Yongin Speedway circuit. This allowed them to directly experience the performance of their cars on a professional-level circuit.
Other immersive programs included the 'WRC Taxi', where customers got the opportunity to ride in a full WRC racing car to witness impressive rally-style maneuvers, and the 'WRC Circuit Taxi', where drivers from both companies – including master driver 'Morizo' himself – took passengers on a high-speed tour of the track, showcasing the full capabilities of each brand's WRC vehicles.
The event also featured a 'Gymkhana Competition', where professional drivers from Hyundai N and TOYOTA GAZOO Racing teamed up with customers to race in Hyundai's Avante N and Toyota's GR86. Additionally, the 'Show & Shine' corner of the event showcased participants' customized vehicles, celebrating the tuning culture surrounding both brands.
The event culminated in a 'Parade Lap' featuring 66 Hyundai N and TOYOTA GAZOO Racing vehicles driven by customers. Executive Chair Chung and Chairman Toyoda led the way. Hyundai Motor and Toyota Motor Corporation also showcased their respective next-generation high-performance vehicles at their respective brand booths during the event.
At the Hyundai N booth, the company displayed two 'Rolling Labs': the RN24, a new test vehicle that embodies Hyundai N's new vision of high performance, and the N Vision 74, a hydrogen fuel cell hybrid that underscores Hyundai Motor's commitment to hydrogen innovation. The IONIQ 5 N TA Spec that conquered Pikes Peak and fan favorite the Elantra N were also exhibited.
At the Toyota booth, several innovative models were showcased. These included the ORC ROOKIE GR Corolla H2 Concept, the AE86 H2 concept – a hydrogen internal combustion engine powered vehicle based on the Toyota Sprinter Trueno. Alongside these, concept cars from the high-performance lineup, including the GR Supra and the GR86, were also on display.
Other attractions included the 'WRC Game Zone', where attendees could virtually drive Hyundai N and TOYOTA GAZOO Racing vehicles through the racing simulator. This was joined by the 'Racing Car Service Park' where festival goers could watch the competition race car being serviced in prepared for events exactly as they would in WRC stage.
At the event, Hyundai Motor and Toyota Motor Corporation announced that they will donate all proceeds from ticket sales to the Korea Automobile Racing Association (KARA) to contribute to the development of domestic car culture and the expansion of motorsport.
Hyundai Motor reinforces commitment to driving motorsport culture
The 'Hyundai N x TOYOTA GAZOO Racing Festival' is the latest effort in a long line of initiatives by Hyundai Motor to develop motorsport culture in
In addition, since announcing its return to competition in the WRC in 2012, Hyundai Motor has participated in numerous motorsport events, gaining experience and developing innovative technologies, such as high-performance vehicle suspension and braking systems.
In 2015, the company launched its high-performance brand, Hyundai N, and released high-performance vehicles equipped with motorsport-based technologies. Hyundai's N models continue to deliver the joy of driving to customers, enhancing the overall technological competitiveness of Hyundai vehicles by expanding the application of high-performance vehicle technologies to general vehicles.
Hyundai Motor is pioneering a new area of high-performance eco-friendly vehicles by applying this approach to technological innovation to vehicles such as the IONIQ 5 N, providing driving fun in the era of electrification.
Looking ahead, Hyundai World Rally Team and TOYOTA GAZOO Racing World Rally Team will showcase dynamic performances of both squads when they compete in the FORUM8 Rally Japan, the final round of the FIA World Rally Championship 2024 series, from Thursday, November 21 to Sunday, November 24 in Aichi and Gifu prefectures,
More information about Hyundai Motor and its products can be found at: https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
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SOURCE Hyundai Motor Company
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