Hyundai Motor and Tate Announce Máret Ánne Sara as Next Hyundai Commission Artist and Extend Partnership Until 2036
Hyundai Motor Company (HYMTF) and Tate have announced two significant developments in their cultural partnership. First, Northern Sámi artist Máret Ánne Sara has been selected as the tenth annual Hyundai Commission artist, who will create a new site-specific installation for Tate Modern's Turbine Hall from October 14, 2025, to April 6, 2026.
Additionally, Hyundai Motor and Tate have extended their partnership until 2036, continuing their support of both the Hyundai Commission and Hyundai Tate Research Centre: Transnational. This extension builds upon their initial 2014 partnership, which marked the longest initial commitment from a corporate partner in Tate's history.
Sara, born in 1983 to a Sámi reindeer herding family, is known for exploring global ecological issues through her community's perspective, focusing on Nordic colonialism's impact and environmental preservation using materials derived from reindeer herding.
Hyundai Motor Company (HYMTF) e Tate hanno annunciato due sviluppi significativi nella loro partnership culturale. In primo luogo, l'artista Sámi del Nord Máret Ánne Sara è stata selezionata come artista della decima commissione annuale Hyundai, che creerà una nuova installazione specifica per il sito nella Turbine Hall di Tate Modern dal 14 ottobre 2025 al 6 aprile 2026.
Inoltre, Hyundai Motor e Tate hanno esteso la loro partnership fino al 2036, continuando il loro supporto sia per la Hyundai Commission che per il Hyundai Tate Research Centre: Transnational. Questa estensione si basa sulla loro iniziale partnership del 2014, che ha segnato il più lungo impegno iniziale di un partner aziendale nella storia di Tate.
Sara, nata nel 1983 in una famiglia di pastori di renne Sámi, è conosciuta per esplorare questioni ecologiche globali attraverso la prospettiva della sua comunità, concentrandosi sull'impatto del colonialismo nordico e sulla preservazione ambientale utilizzando materiali derivati dall'allevamento delle renne.
Hyundai Motor Company (HYMTF) y Tate han anunciado dos desarrollos significativos en su asociación cultural. En primer lugar, la artista Sámi del Norte Máret Ánne Sara ha sido seleccionada como la artista de la décima comisión anual de Hyundai, quien creará una nueva instalación específica para el sitio en la Turbine Hall de Tate Modern desde el 14 de octubre de 2025 hasta el 6 de abril de 2026.
Además, Hyundai Motor y Tate han ampliado su asociación hasta 2036, continuando su apoyo tanto a la Hyundai Commission como al Hyundai Tate Research Centre: Transnational. Esta ampliación se basa en su asociación inicial de 2014, que marcó el compromiso inicial más largo de un socio corporativo en la historia de Tate.
Sara, nacida en 1983 en una familia de pastores de renos Sámi, es conocida por explorar cuestiones ecológicas globales desde la perspectiva de su comunidad, centrándose en el impacto del colonialismo nórdico y la preservación del medio ambiente utilizando materiales derivados de la cría de renos.
현대자동차(HYMTF)와 테이트(Tate)는 문화 파트너십에서 두 가지 중요한 발전을 발표했습니다. 첫째, 북부 사미(Northern Sámi) 아티스트 마렛 안네 사라(Máret Ánne Sara)가 제10회 현대 커미션 아티스트로 선정되어 2025년 10월 14일부터 2026년 4월 6일까지 테이트 모던의 터빈 홀에서 새로운 사이트 특정 설치 작품을 만들 것입니다.
또한, 현대자동차와 테이트는 파트너십을 2036년까지 연장했습니다, 현대 커미션과 현대 테이트 연구 센터: 초국가적 지원을 계속합니다. 이 연장은 2014년 초기 파트너십을 기반으로 하며, 이는 테이트 역사상 기업 파트너의 가장 긴 초기 약속을 의미합니다.
사라는 1983년 사미 순록 목축 가정에서 태어나, 그녀의 공동체의 관점을 통해 글로벌 생태 문제를 탐구하며, 북유럽 식민지의 영향과 환경 보호에 초점을 맞추고 순록 목축에서 유래한 재료를 사용합니다.
Hyundai Motor Company (HYMTF) et Tate ont annoncé deux développements significatifs dans leur partenariat culturel. Tout d'abord, l'artiste Sámi du Nord Máret Ánne Sara a été sélectionnée comme l'artiste de la dixième commission annuelle Hyundai, qui créera une nouvelle installation spécifique au site dans la Turbine Hall de Tate Modern du 14 octobre 2025 au 6 avril 2026.
De plus, Hyundai Motor et Tate ont étendu leur partenariat jusqu'en 2036, poursuivant leur soutien tant à la Hyundai Commission qu'au Hyundai Tate Research Centre : Transnational. Cette extension s'appuie sur leur partenariat initial de 2014, qui a marqué le plus long engagement initial d'un partenaire d'entreprise dans l'histoire de Tate.
Sara, née en 1983 dans une famille de pasteurs de rennes Sámi, est connue pour explorer des questions écologiques mondiales à travers la perspective de sa communauté, en se concentrant sur l'impact du colonialisme nordique et la préservation de l'environnement en utilisant des matériaux dérivés de l'élevage des rennes.
Hyundai Motor Company (HYMTF) und Tate haben zwei bedeutende Entwicklungen in ihrer kulturellen Partnerschaft angekündigt. Erstens wurde die nordische Sámi-Künstlerin Máret Ánne Sara als Künstlerin der zehnten jährlichen Hyundai-Kommission ausgewählt, die vom 14. Oktober 2025 bis zum 6. April 2026 eine neue standortspezifische Installation in der Turbine Hall von Tate Modern schaffen wird.
Darüber hinaus haben Hyundai Motor und Tate ihre Partnerschaft bis 2036 verlängert, um ihre Unterstützung sowohl für die Hyundai-Kommission als auch für das Hyundai Tate Research Centre: Transnational fortzusetzen. Diese Verlängerung baut auf ihrer ursprünglichen Partnerschaft von 2014 auf, die das längste anfängliche Engagement eines Unternehmenspartners in der Geschichte von Tate darstellt.
Sara, geboren 1983 in eine Sámi-Rentierzüchterfamilie, ist bekannt dafür, globale ökologische Fragen aus der Perspektive ihrer Gemeinschaft zu erforschen und sich auf die Auswirkungen des nordischen Kolonialismus sowie den Umweltschutz zu konzentrieren, indem sie Materialien aus der Rentierzucht verwendet.
- Long-term partnership extension until 2036 strengthens corporate stability
- Continued investment in cultural initiatives enhances brand value
- None.
- Máret Ánne Sara presents new site-specific work for Turbine Hall as the tenth Hyundai Commission artist, open from October 14, 2025, to April 6, 2026
- Hyundai Motor and Tate announce extension of partnership until 2036, encompassing Hyundai Commission and Hyundai Tate Research Centre: Transnational
- Hyundai Motor Group Executive Chair Chung highlights that the partnership cultivates a space for dialogue through the arts that reflects our time, transcending generational, geographical, and disciplinary boundaries
Máret Ánne Sara was born in 1983 to a Sámi reindeer herding family in Guovdageaidnu in the Norwegian part of Sápmi, the traditional territory of the Sámi people which is today divided between the nation states of
"Máret Ánne Sara is among a prolific group of Sámi artists who have received widespread international attention in recent years for making visible the issues facing Sápmi and Sámi people," said Karin Hindsbo, Director of Tate Modern. "By addressing the major social, ecological and political concerns of her community, Sara hopes not only to increase interest and awareness, but also to effect real change. I'm thrilled she will be creating her first work in the
Today, Hyundai Motor and Tate also announced the extension of their partnership, which encompasses support of both Hyundai Commission and Hyundai Tate Research Centre: Transnational, until 2036. This partnership was founded in 2014 with the longest initial commitment from a corporate partner in Tate's history and is built on a shared vision to offer new ways to experience art and support diverse perspectives from across the contemporary cultural landscape.
"Over the past decade, our partnership with Tate has cultivated a space for dialogue through the arts that reflects our time, transcending generational, geographical, and disciplinary boundaries," said Euisun Chung, Executive Chair of Hyundai Motor Group. "We believe in enhancing this collaboration, reaffirming our shared commitment to future generations."
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SOURCE Hyundai Motor Company
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