Rev Up with INSTEROID: Hyundai Motor's Gaming-Inspired Concept Car Debuts in Seoul
Hyundai Motor has unveiled INSTEROID, a gaming-inspired concept car based on their successful INSTER electric SUV, in Seoul, Korea on April 1, 2025. The concept car features a sporty design with extended body, track-optimized wheels, and advanced aerodynamics.
INSTEROID incorporates gaming elements including a Drift Mode, Beat House sound system, and Message Grid for personalized interactions. The interior showcases eco-conscious materials, featuring 3D knit fabric from recycled yarns and a stripped-down cockpit layout with bucket seats and roll cage.
The concept car will be displayed at the Seoul Mobility Show from April 3-13, following its debut at the 'Night Garage Party' at Peaches D8NE. Hyundai is also releasing an INSTEROID-themed game and expanding its gaming industry partnerships. The INSTER EV, which launched last year, continues its global expansion in 2025 across Asia-Pacific, Middle East, and Central and South America regions.
Hyundai Motor ha svelato INSTEROID, un'auto-concept ispirata ai videogiochi basata sul loro successo INSTER SUV elettrico, a Seoul, Corea, il 1 aprile 2025. L'auto-concept presenta un design sportivo con una carrozzeria allungata, ruote ottimizzate per la pista e aerodinamica avanzata.
INSTEROID incorpora elementi di gioco tra cui una Modalità Drift, un sistema audio Beat House e una Griglia Messaggi per interazioni personalizzate. Gli interni mettono in mostra materiali eco-sostenibili, con tessuti a maglia 3D realizzati con filati riciclati e un layout del cockpit minimalista con sedili a guscio e gabbia di sicurezza.
L'auto-concept sarà esposta al Seoul Mobility Show dal 3 al 13 aprile, dopo il suo debutto alla 'Night Garage Party' presso Peaches D8NE. Hyundai sta anche lanciando un gioco a tema INSTEROID ed espandendo le sue partnership nell'industria dei videogiochi. L'INSTER EV, lanciato lo scorso anno, continua la sua espansione globale nel 2025 nelle regioni Asia-Pacifico, Medio Oriente e America Centrale e Meridionale.
Hyundai Motor ha presentado INSTEROID, un coche concepto inspirado en los videojuegos basado en su exitoso SUV eléctrico INSTER, en Seúl, Corea, el 1 de abril de 2025. El coche concepto cuenta con un diseño deportivo, carrocería alargada, ruedas optimizadas para pista y aerodinámica avanzada.
INSTEROID incorpora elementos de juego como un Modo Drift, un sistema de sonido Beat House y una Rejilla de Mensajes para interacciones personalizadas. El interior exhibe materiales ecológicos, incluyendo tela de punto 3D hecha de hilos reciclados y un diseño de cockpit simplificado con asientos tipo cubo y jaula de seguridad.
El coche concepto se exhibirá en el Seoul Mobility Show del 3 al 13 de abril, tras su debut en la 'Night Garage Party' en Peaches D8NE. Hyundai también lanzará un juego temático de INSTEROID y expandirá sus asociaciones en la industria de los videojuegos. El INSTER EV, lanzado el año pasado, continúa su expansión global en 2025 en las regiones de Asia-Pacífico, Medio Oriente y América Central y del Sur.
현대자동차가 2025년 4월 1일 서울에서 성공적인 INSTER 전기 SUV를 기반으로 한 게임 영감을 받은 컨셉카 INSTEROID를 공개했습니다. 이 컨셉카는 길어진 차체, 트랙 최적화 휠, 고급 공기역학을 갖춘 스포티한 디자인을 특징으로 합니다.
INSTEROID는 드리프트 모드, 비트 하우스 사운드 시스템, 개인화된 상호작용을 위한 메시지 그리드 등 게임 요소를 통합하고 있습니다. 내부는 재활용 원사로 만든 3D 니트 패브릭과 버킷 시트 및 롤케이지가 있는 간소화된 조종석 레이아웃으로 친환경적인 소재를 보여줍니다.
이 컨셉카는 4월 3일부터 13일까지 서울 모빌리티 쇼에서 전시될 예정이며, Peaches D8NE에서 열린 '나이트 가라지 파티'에서 데뷔한 후입니다. 현대자동차는 INSTEROID를 테마로 한 게임을 출시하고 게임 산업 파트너십을 확장할 예정입니다. 지난해 출시된 INSTER EV는 2025년 아시아 태평양, 중동, 중앙 및 남미 지역으로의 글로벌 확장을 계속하고 있습니다.
Hyundai Motor a dévoilé INSTEROID, une voiture concept inspirée des jeux vidéo basée sur leur SUV électrique INSTER à succès, à Séoul, en Corée, le 1er avril 2025. La voiture concept présente un design sportif avec une carrosserie allongée, des roues optimisées pour la piste et une aérodynamique avancée.
INSTEROID intègre des éléments de jeu, y compris un Mode Drift, un système audio Beat House et une Grille de Messages pour des interactions personnalisées. L'intérieur met en valeur des matériaux écologiques, avec un tissu tricoté en 3D fabriqué à partir de fils recyclés et une disposition de cockpit épurée avec des sièges baquets et une cage de sécurité.
La voiture concept sera exposée au Seoul Mobility Show du 3 au 13 avril, après son lancement lors de la 'Night Garage Party' au Peaches D8NE. Hyundai lancera également un jeu à thème INSTEROID et élargira ses partenariats dans l'industrie du jeu. L'INSTER EV, lancé l'année dernière, continue son expansion mondiale en 2025 dans les régions Asie-Pacifique, Moyen-Orient et Amérique Centrale et du Sud.
Hyundai Motor hat INSTEROID vorgestellt, ein von Spielen inspiriertes Konzeptfahrzeug, das auf ihrem erfolgreichen INSTER Elektro-SUV basiert, am 1. April 2025 in Seoul, Korea. Das Konzeptfahrzeug zeichnet sich durch ein sportliches Design mit verlängertem Karosseriekörper, für die Rennstrecke optimierten Rädern und fortschrittlicher Aerodynamik aus.
INSTEROID integriert Spielelemente wie einen Drift-Modus, ein Beat House Soundsystem und ein Nachrichten-Gitter für personalisierte Interaktionen. Das Innere zeigt umweltfreundliche Materialien, darunter 3D-Strickstoff aus recycelten Garnen und ein reduziertes Cockpit-Layout mit Sportsitzen und Überrollkäfig.
Das Konzeptfahrzeug wird vom 3. bis 13. April auf der Seoul Mobility Show ausgestellt, nachdem es bei der 'Night Garage Party' in Peaches D8NE debütiert hat. Hyundai bringt auch ein INSTEROID-Themen-Spiel auf den Markt und erweitert seine Partnerschaften in der Gaming-Industrie. Der im letzten Jahr eingeführte INSTER EV setzt seine globale Expansion im Jahr 2025 in den Regionen Asien-Pazifik, Naher Osten sowie Mittel- und Südamerika fort.
- INSTER EV has achieved strong global demand since launch
- INSTER was selected as a top three finalist for 2025 World Car of the Year award
- Expanding market presence across multiple regions in 2025
- None.
- Hyundai Motor reimagines hot-selling INSTER EV as 'Dream Car' concept aiming to challenge conventions and create excitement
- INSTEROID blends gaming influences with funky and sporty aesthetics, featuring a lively character and delivering immersive experiences
- The sporty show car aims to spark further interest in the INSTER production model already on sale in key markets
- After its exclusive debut at the 'Night Garage Party' at Peaches D8NE in Seoul, INSTEROID will be showcased at the Seoul Mobility Show from April 3 to 13
Link to INSTEROID unveiling video
Based on the successful Hyundai INSTER electric sub-compact urban SUV, which launched last year and quickly became a global hit, INSTEROID takes the concept of sporty design and user experience to new heights. INSTER's acclaim, including its selection as a top three finalist for the 2025 World Car of the Year award, sets a solid foundation for this radical 'What if?' project.
Crafted in secrecy by Hyundai Motor's European design team, INSTEROID is a true concept car. Its name cleverly fuses the playful essence of 'INSTER' with the dynamic energy of 'STEROID', reflecting its spirited nature and muscular look.
Much like the off-road-inspired INSTER CROSS derivate shown at INSTER's debut in 2024, INSTEROID is another step in the hot-selling production model's journey. Its mission is clear: to challenge conventions, create emotions and redefine what a sporty EV can be.
"INSTEROID is a celebration of pure fun – a journey where we explored new ways to ignite emotion and imagination in every detail," said Simon Loasby, Senior Vice President and Head of Hyundai Design Center. "It's not just about how it looks, but also how it sounds and how it makes you feel. From its bold visual language to the immersive sound experience, it's a concept that invites everyone to dream a little louder and smile a little longer."
More than just a car, INSTEROID represents a limitless vision of automotive innovation and imagination. It is engaging users on new levels of interaction through shape, light and sound.
"INSTEROID represents a modern take on the idea of a dream car. It is designed to inspire and create enthusiasm," said Eduardo Ramírez, Chief Designer at Hyundai Design Europe. "This project allowed us to fully embrace unrestrained creativity, drawing inspiration from video games to create an emotional and engaging vision of Hyundai's brand."
Gamified design concept boasts sporty styling and eco-conscious materials
INSTEROID takes the INSTER production model to the next level with sporty, gaming-inspired features that include an extended, widened body, track-optimized wheels, and a prominent wing spoiler, diffuser and wheel arch air vents delivering advanced aerodynamics.
Inside, the cockpit offers a stripped-down layout, bucket seats, a roll cage and a specialized instrument cluster creating an immersive driving experience. Every element is fully adjustable, reflecting the user-centered spirit of a garage-built machine true to the motto: "Build it, play it, break it, repeat." Adding to its multisensory experience, INSTEROID produces a unique sound signature, leaving an unforgettable impression.
Building upon INSTER's charismatic design, INSTEROID aims to transform the driving experience with its Drift Mode, promising competitive thrills paired with light-hearted driving enjoyment. Playful details, such as the integrated Beat House sound system and Message Grid, enable personalized interactions, further enhancing driver engagement. Located throughout the design, the Boost icon represents multiple unique personas, reinforcing the emotional connection between car and driver.
To optimize performance and reduce overall weight, lightweight lattice structures are seamlessly integrated. The striking exterior, finished in soft white shade, is punctuated by a single bold orange highlight – an unmistakable visual statement. Completing the vision, a reflective race suit with prominent INSTEROID lettering captures the fusion of car culture and youthful expression.
INSTEROID also embodies Hyundai Motor's commitment to sustainability by pioneering innovative approaches to eco-conscious materials. The interior showcases 3D knit fabric crafted from recycled yarns, using a single-piece, made-to-measure process.
INSTEROID generates buzz on the way to Seoul Mobility Show
Hyundai Motor unveiled INSTEROID during a launch event for media and content creators at the Peaches D8NE(Dowon) cultural and retail space in
A dedicated space was established at the event venue, allowing visitors to experience a variety of games featuring INSTEROID. One of these games, developed by Hyundai Motor, is a time attack-style challenge where players collect 'steroid' items in INSTER, enabling the car to evolve into INSTEROID. This game will be unveiled to the public in April via a URL, eliminating the need for app downloads. Additionally, Hyundai Motor revealed the INSTEROID Kart, which will be released later as a powerful tool in 'Kartrider Rush+.'
This collaboration reflects Hyundai Motor's growing partnerships in the gaming industry. Following successful ventures with platforms like Roblox and ZEPETO, this initiative aims to connect with younger audiences through authentic engagement.
The concept car will be showcased from April 3 to 13 at the Seoul Mobility Show, offering the public a chance to experience this concept firsthand. Serving as a halo model for the INSTER, INSTEROID is set to make a lasting impression at major auto events in key markets such as
Hyundai INSTER has experienced high demand globally since its launch last year and continues to resonate with customers. Initially introduced in
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SOURCE Hyundai Motor Company
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