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Hyundai Launches Customer Assurance to Maintain Current Manufacturer's Suggested Retail Price

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Hyundai Motor America has launched the Customer Assurance program, pledging to maintain current Manufacturer's Suggested Retail Price (MSRP) for all new vehicles from April 4 to June 2, 2025. This initiative comes amid market uncertainties and potential tariff impacts.

The announcement follows Hyundai Motor Group's recent $21 billion U.S. investment plan for 2025-2028, focusing on manufacturing expansion and future technologies. The company has already invested $20.5 billion since 1986, creating 570,000 jobs, with plans to generate 100,000 more positions.

Notable developments include the opening of Hyundai Motor Group Metaplant America in Georgia, representing a $12.6 billion investment and creating 8,500 direct jobs. The plant's capacity has been increased to 500,000 vehicles, complementing the existing 400,000-vehicle capacity at Hyundai Motor Manufacturing Alabama.

Hyundai Motor America ha lanciato il programma Customer Assurance, impegnandosi a mantenere il prezzo di vendita suggerito dal produttore (MSRP) per tutti i nuovi veicoli dal 4 aprile al 2 giugno 2025. Questa iniziativa arriva in un contesto di incertezze di mercato e potenziali impatti tariffari.

L'annuncio segue il recente piano di investimento di Hyundai Motor Group di 21 miliardi di dollari negli Stati Uniti per il periodo 2025-2028, concentrandosi sull'espansione della produzione e sulle tecnologie future. L'azienda ha già investito 20,5 miliardi di dollari dal 1986, creando 570.000 posti di lavoro, con l'intenzione di generare ulteriori 100.000 posizioni.

Sviluppi significativi includono l'apertura di Hyundai Motor Group Metaplant America in Georgia, che rappresenta un investimento di 12,6 miliardi di dollari e crea 8.500 posti di lavoro diretti. La capacità dello stabilimento è stata aumentata a 500.000 veicoli, completando la capacità esistente di 400.000 veicoli presso Hyundai Motor Manufacturing Alabama.

Hyundai Motor America ha lanzado el programa Customer Assurance, comprometiéndose a mantener el precio de venta sugerido por el fabricante (MSRP) para todos los vehículos nuevos desde el 4 de abril hasta el 2 de junio de 2025. Esta iniciativa surge en medio de incertidumbres en el mercado y posibles impactos arancelarios.

El anuncio sigue al reciente plan de inversión de Hyundai Motor Group de 21 mil millones de dólares en EE. UU. para 2025-2028, centrado en la expansión de la fabricación y tecnologías futuras. La empresa ya ha invertido 20,5 mil millones de dólares desde 1986, creando 570,000 empleos, con planes de generar 100,000 posiciones más.

Desarrollos notables incluyen la apertura de Hyundai Motor Group Metaplant America en Georgia, que representa una inversión de 12,6 mil millones de dólares y crea 8,500 empleos directos. La capacidad de la planta se ha incrementado a 500,000 vehículos, complementando la capacidad existente de 400,000 vehículos en Hyundai Motor Manufacturing Alabama.

현대자동차 미국는 고객 보장 프로그램을 시작하며 2025년 4월 4일부터 6월 2일까지 모든 신차의 제조업체 권장 소매 가격(MSRP)을 유지하겠다고 약속했습니다. 이 이니셔티브는 시장의 불확실성과 잠재적인 관세 영향 속에서 진행됩니다.

이번 발표는 현대자동차 그룹의 2025-2028년 미국에 대한 210억 달러 투자 계획에 이어 나오며, 제조 확대와 미래 기술에 중점을 두고 있습니다. 회사는 1986년 이후로 이미 205억 달러를 투자하여 57만 개의 일자리를 창출했으며, 10만 개의 추가 일자리 창출 계획을 가지고 있습니다.

주목할 만한 발전으로는 조지아에 있는 현대자동차 그룹 메타플랜트 아메리카의 개장이 있으며, 이는 126억 달러의 투자로 8,500개의 직접 일자리를 창출합니다. 이 공장의 생산 능력은 50만 대로 증가하였으며, 현대자동차 제조 앨라배마의 기존 40만 대 생산 능력을 보완합니다.

Hyundai Motor America a lancé le programme Customer Assurance, s'engageant à maintenir le prix de vente suggéré par le fabricant (MSRP) pour tous les nouveaux véhicules du 4 avril au 2 juin 2025. Cette initiative intervient dans un contexte d'incertitudes sur le marché et d'impacts tarifaires potentiels.

L'annonce fait suite au récent plan d'investissement de Hyundai Motor Group de 21 milliards de dollars aux États-Unis pour 2025-2028, axé sur l'expansion de la production et les technologies futures. L'entreprise a déjà investi 20,5 milliards de dollars depuis 1986, créant 570 000 emplois, avec des projets de générer 100 000 postes supplémentaires.

Parmi les développements notables, on trouve l'ouverture de Hyundai Motor Group Metaplant America en Géorgie, représentant un investissement de 12,6 milliards de dollars et créant 8 500 emplois directs. La capacité de l'usine a été augmentée à 500 000 véhicules, complétant la capacité existante de 400 000 véhicules chez Hyundai Motor Manufacturing Alabama.

Hyundai Motor America hat das Customer Assurance-Programm gestartet und sich verpflichtet, den aktuellen empfohlenen Verkaufspreis des Herstellers (MSRP) für alle neuen Fahrzeuge vom 4. April bis zum 2. Juni 2025 aufrechtzuerhalten. Diese Initiative erfolgt inmitten von Marktunsicherheiten und potenziellen Tarifauswirkungen.

Die Ankündigung folgt dem kürzlichen Investitionsplan von Hyundai Motor Group über 21 Milliarden US-Dollar für 2025-2028, der sich auf die Erweiterung der Produktion und zukünftige Technologien konzentriert. Das Unternehmen hat seit 1986 bereits 20,5 Milliarden US-Dollar investiert, 570.000 Arbeitsplätze geschaffen und plant, 100.000 weitere Stellen zu schaffen.

Zu den bemerkenswerten Entwicklungen gehört die Eröffnung des Hyundai Motor Group Metaplant America in Georgia, das eine Investition von 12,6 Milliarden US-Dollar darstellt und 8.500 direkte Arbeitsplätze schafft. Die Kapazität des Werks wurde auf 500.000 Fahrzeuge erhöht und ergänzt die bestehende Kapazität von 400.000 Fahrzeugen bei Hyundai Motor Manufacturing Alabama.

Positive
  • New $21 billion investment plan for 2025-2028
  • Creation of 100,000 new direct and indirect jobs
  • Increased production capacity to 500,000 vehicles at Georgia Metaplant
  • Record sales achieved in March and first quarter 2025
  • $12.6 billion investment in Georgia facility
Negative
  • Potential impact of tariffs on automotive operations
  • Market uncertainty affecting pricing stability
  • Hyundai will not raise MSRP for its current model lineup for the next two months, starting today until June 2, 2025
  • Builds on Hyundai's long history of Assurance programs that support American consumers
  • Closely follows Hyundai's recent $21 billion U.S. investment and the grand opening of Hyundai Motor Group Metaplant America in Georgia
  • Since entering the U.S., the Hyundai Motor Group has created 570,000 direct and indirect American jobs; future investments to create 100,000 more

FOUNTAIN VALLEY, Calif., April 4, 2025 /PRNewswire/ -- Hyundai Motor America today launched the Customer Assurancei program in response to dynamic market conditions and the potential impact of tariffs on the automotive industry. This unique initiative reinforces Hyundai's long-standing commitment to supporting American consumers and safeguarding affordability.

This initiative ensures that customers who purchase or lease any new Hyundai vehicle between today and June 2, 2025, will see no increase in the Manufacturer's Suggested Retail Price (MSRP) during the protection window. Customers can enjoy the peace of mind of knowing that MSRP will not increase, regardless of market conditions, providing financial reassurance and the time to make the right choice for their transportation needs.

"At Hyundai, we have a long history of providing value and doing what's right for our customers and communities," said José Muñoz, president and CEO, Hyundai Motor Company. "We know consumers are uncertain about the potential for rising prices and we want to provide them with some stability in the coming months. Our MSRP commitment is just one part of our multifaceted effort to provide great vehicles to American consumers, while also supporting hundreds of thousands of jobs and investing billions of dollars in the most important market for our company."

"Our commitment to maintaining the MSRP is another example of the focus we place on the consumer," said Randy Parker, CEO, Hyundai Motor North America. "We understand the challenges consumers face in today's economic climate, and we want to continue the momentum from record sales in March and the first quarter. This initiative builds on Hyundai's legacy of supporting American consumers and investing in the U.S. market."

Two weeks ago, Hyundai Motor Group announced a significant investment of $21 billion in the United States from 2025 to 2028. This investment is focused on expanding manufacturing capabilities, advancing future technologies, and enhancing energy infrastructure in America and will create more than 100,000 direct and indirect jobs. This latest U.S. investment builds on the Group's existing allocation of approximately $20.5 billion since entering the U.S. market in 1986 that has created more than 570,000 jobs.

Hyundai also recently celebrated the grand opening of Hyundai Motor Group Metaplant America. It's a key pillar in the company's $12.6 billion investment in Georgia and is the largest economic development project in the state's history that will create 8,500 direct jobs. At the grand opening, Hyundai also announced the plant's capacity is increasing to 500,000 vehicles. This expansion adds to the nearly 400,000-vehicle capacity at Hyundai Motor Manufacturing Alabama, which has been assembling vehicles since 2005.

With a strong track record of successfully navigating industry challenges—from the global chip shortage to COVID-era disruptions—Hyundai is well-positioned to lead through today's evolving landscape. The company's production and supply chain management flexibility across its portfolio enables it to respond quickly and strategically, ensuring customers receive the right products at the right time and at the right price.

Customer Assurance builds on Hyundai's legacy of innovative customer programs. Examples such as America's Best Warrantyii, the innovative job loss protection program and many others show Hyundai's dedication to supporting U.S. consumers. 

Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 850 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a published economic impact report. For more information, visit www.hyundainews.com.

Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok














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Hyundai Customer Assurance applies to the manufacturer's suggested retail price ("MSRP") for new Hyundai vehicles sold on or before June 2, 2025. Hyundai Motor America will not increase the MSRP for new Hyundai vehicles on or before June 2, 2025. Dealer sets actual price of vehicle. MSRP excludes freight charges, tax, title, and license fees. Freight charges and actual dealer prices may vary. Must take delivery from dealer stock by June 2, 2025. See a participating Hyundai dealer for details. Offer ends June 2, 2025.



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Based on total package of warranty programs. See dealer for LIMITED WARRANTY details.

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SOURCE Hyundai Motor America

FAQ

How long will Hyundai's MSRP price freeze last for HYMTF vehicles?

The MSRP price freeze will last for two months, from April 4 to June 2, 2025, applying to all new Hyundai vehicles.

What is the size of Hyundai's new U.S. investment plan announced for HYMTF?

Hyundai announced a $21 billion investment plan in the United States from 2025 to 2028.

How many jobs will HYMTF's new investment create in the United States?

The new investment will create more than 100,000 direct and indirect jobs in the United States.

What is the production capacity of HYMTF's new Metaplant America in Georgia?

The Metaplant America facility in Georgia will have a production capacity of 500,000 vehicles.

How many jobs will HYMTF's Georgia Metaplant create?

The Metaplant America project in Georgia will create 8,500 direct jobs.
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