Hyundai Releases Teen Driver Safety Week Social Series Starring Actress Julie Bowen
Hyundai has launched a multi-part social content series for Teen Driver Safety Week (Oct. 20-26), featuring actress Julie Bowen and her driving-age sons. The series, available on TikTok, Instagram, and YouTube, aims to promote safe driving and address concerns of new drivers and their parents. It highlights Hyundai's standard vehicle safety features and the Hyundai Bluelink App's Vehicle Safeguard Alert features.
Additionally, Hyundai has partnered with the Wall Street Journal on a custom safety-focused video content titled "Teen Mode," set to launch on Oct. 25. The content will showcase personal stories of three families and how Hyundai's safety features provide confidence to teens and peace of mind to parents.
Hyundai offers industry-leading safety features through its SmartSense technology network and has achieved significant safety milestones, including nine models earning TOP SAFETY PICK or TSP+ awards from the Insurance Institute of Highway Safety (IIHS).
Hyundai ha lanciato una serie di contenuti social multimediali per la Settimana della Sicurezza per i Giovani Conducenti (20-26 ottobre), con l'attrice Julie Bowen e i suoi figli in età da guida. La serie, disponibile su TikTok, Instagram e YouTube, mira a promuovere la guida sicura e a trattare le preoccupazioni dei nuovi conducenti e dei loro genitori. Essa mette in risalto le caratteristiche di sicurezza standard dei veicoli Hyundai e le funzionalità di allerta per la protezione del veicolo dell'app Hyundai Bluelink.
Inoltre, Hyundai ha collaborato con il Wall Street Journal per un video personalizzato incentrato sulla sicurezza intitolato "Teen Mode", che verrà lanciato il 25 ottobre. Il contenuto mostrerà storie personali di tre famiglie e come le caratteristiche di sicurezza di Hyundai forniscano fiducia agli adolescenti e tranquillità ai genitori.
Hyundai offre caratteristiche di sicurezza leader nel settore attraverso la sua rete tecnologica SmartSense e ha raggiunto importanti traguardi in materia di sicurezza, tra cui nove modelli che hanno ricevuto i premi TOP SAFETY PICK o TSP+ dall'Insurance Institute of Highway Safety (IIHS).
Hyundai ha lanzado una serie de contenidos sociales en múltiples partes para la Semana de Seguridad del Conductor Joven (del 20 al 26 de octubre), con la actriz Julie Bowen y sus hijos en edad de conducir. La serie, disponible en TikTok, Instagram y YouTube, tiene como objetivo promover la conducción segura y abordar las preocupaciones de los nuevos conductores y sus padres. Destaca las características estándar de seguridad de los vehículos Hyundai y las funciones de alerta de protección del vehículo de la aplicación Hyundai Bluelink.
Además, Hyundai se ha asociado con el Wall Street Journal para un video de contenido personalizado centrado en la seguridad titulado "Teen Mode", que se lanzará el 25 de octubre. El contenido mostrará historias personales de tres familias y cómo las características de seguridad de Hyundai brindan confianza a los adolescentes y tranquilidad a los padres.
Hyundai ofrece características de seguridad de vanguardia en la industria a través de su red de tecnología SmartSense y ha alcanzado hitos significativos en materia de seguridad, incluyendo nueve modelos que han obtenido los premios TOP SAFETY PICK o TSP+ del Insurance Institute of Highway Safety (IIHS).
현대자동차는 다중 파트 소셜 콘텐츠 시리즈를 Teen Driver Safety Week(10월 20일~26일)를 맞아 출시했습니다. 이 시리즈는 배우 줄리 보웬과 그녀의 운전 가능한 자녀들이 등장하며, 틱톡, 인스타그램, 유튜브에서 제공됩니다. 이 시리즈는 안전한 운전을 촉진하고 새로운 운전자와 부모의 걱정을 다루는 것을 목표로 하고 있습니다. 현대자동차의 표준 차량 안전 기능과 현대 블루링크 앱의 차량 안전 경고 기능을 강조합니다.
또한 현대자동차는 월스트리트 저널과 협력하여 10월 25일에 공개될 "Teen Mode"라는 제목의 맞춤형 안전 중심 비디오 콘텐츠를 제작합니다. 이 콘텐츠는 세 가족의 개인 이야기를 통해 현대의 안전 기능이 어떻게 청소년에게 자신감을 주고 부모에게는 안심을 주는지 보여줄 것입니다.
현대자동차는 스마트센스 기술 네트워크를 통해 업계를 선도하는 안전 기능을 제공하며, 9개 모델이 고속도로 안전 보험 연구소(IIHS)에서 TOP SAFETY PICK 또는 TSP+ 상을 수상하는 등 상당한 안전 이정표를 달성했습니다.
Hyundai a lancé une série de contenus sociaux en plusieurs parties pour la Semaine de la Sécurité des Conducteurs Adolescents (du 20 au 26 octobre), mettant en vedette l'actrice Julie Bowen et ses fils en âge de conduire. La série, disponible sur TikTok, Instagram et YouTube, vise à promouvoir la conduite sécuritaire et à aborder les préoccupations des nouveaux conducteurs et de leurs parents. Elle met en avant les caractéristiques de sécurité standard des véhicules Hyundai ainsi que les fonctionnalités d'alerte de protection des véhicules de l'application Hyundai Bluelink.
De plus, Hyundai a établi un partenariat avec le Wall Street Journal pour un contenu vidéo personnalisé axé sur la sécurité intitulé "Teen Mode", qui sera lancé le 25 octobre. Ce contenu présentera des histoires personnelles de trois familles et comment les caractéristiques de sécurité de Hyundai apportent confiance aux adolescents et tranquillité d'esprit aux parents.
Hyundai propose des caractéristiques de sécurité de pointe dans l'industrie grâce à son réseau technologique SmartSense et a atteint des jalons de sécurité significatifs, y compris neuf modèles ayant reçu les prix TOP SAFETY PICK ou TSP+ de l'Insurance Institute for Highway Safety (IIHS).
Hyundai hat eine mehrteilige Social-Media-Inhaltsreihe zur Teen Driver Safety Week (20.-26. Oktober) gestartet, an der die Schauspielerin Julie Bowen und ihre fahrbereiten Söhne beteiligt sind. Die Serie ist auf TikTok, Instagram und YouTube verfügbar und zielt darauf ab, sicheres Fahren zu fördern und die Bedenken neuer Fahrer und ihrer Eltern zu adressieren. Sie hebt die serienmäßigen Sicherheitsmerkmale der Hyundai-Fahrzeuge und die Fahrzeug-Schutzwarnfunktionen der Hyundai Bluelink App hervor.
Zusätzlich hat Hyundai mit dem Wall Street Journal an einem maßgeschneiderten sicherheitsorientierten Videoinhalt mit dem Titel "Teen Mode" zusammengearbeitet, der am 25. Oktober startet. Der Inhalt wird persönliche Geschichten von drei Familien zeigen und aufzeigen, wie die Sicherheitsmerkmale von Hyundai den Jugendlichen Vertrauen und den Eltern Sicherheit geben.
Hyundai bietet branschführende Sicherheitsmerkmale über sein SmartSense-Technologienetzwerk an und hat bedeutende Sicherheits-Meilensteine erreicht, darunter neun Modelle, die die TOP SAFETY PICK oder TSP+-Auszeichnungen des Insurance Institute for Highway Safety (IIHS) erhalten haben.
- Partnership with actress Julie Bowen for a social media campaign to promote teen driver safety
- Collaboration with Wall Street Journal for custom safety-focused video content
- Industry-leading standard safety features offered in Hyundai vehicles
- Nine Hyundai models earned TOP SAFETY PICK or TSP+ awards from IIHS
- Three safety technologies standard on 98% of Hyundai's product lineup
- None.
- Multi-part content series on teen driver safety launched Oct. 21 on TikTok, Instagram and YouTube
- Hyundai partners with Wall Street Journal on "Teen Mode" safety-focused custom video content
- Hyundai helps keep families safe with industry-leading and award-winning standard safety and technology features in its vehicles
According to the Federal Highway Administration, the percentage of 16-year-olds with a driver's license fell from about
"Both teens and their parents are increasingly anxious about teen driving – with one in four unlicensed teens being too scared to drive," said Sean Gilpin, chief marketing officer, Hyundai Motor America. "As part of our continued focus on quality, safety and reliability, we wanted to show how the tech and safety features of our vehicles can help empower both teens and their parents to feel more confident behind the wheel. This campaign with Julie Bowen and her sons provided us an opportunity to do that on social media with a bit of levity."
The six-part series launched on TikTok, Instagram and YouTube on Oct. 21 for Teen Driver Safety Week. The series highlights a variety of common driving challenges like parking, navigating traffic, plus dealing with blind spots. Created by INNOCEAN
"As a parent, making sure my kids are safe when they get behind the wheel is very important to me," said Julie Bowen. "It's been great to partner with Hyundai and my sons on this project to show that practice and preparation plus key vehicle safety features can help teens feel more confident on the road."
In addition to the social series, Hyundai has partnered with the Wall Street Journal on custom safety-focused video content titled "Teen Mode" which will launch on Oct. 25. The video will highlight some of the fears and concerns families have around teen driving while also showing the freedom and confidence it can provide. The series of vignettes tells the personal stories of three families from across the country and how the standard safety and technology features from Hyundai help provide teens with more confidence and parents with a sense of control while they are on the road.
The content will live on Hyundai's custom content site with the Wall Street Journal, Miles That Define Us. Co-branded static and high-impact video media will also run throughout The Wall Street Journal Digital network. Video content will also be amplified in partnership with YouTube and Facebook via audience-targeted placements.
About Hyundai's Standard Safety Features
Hyundai is proud to offer industry-leading safety features on its vehicles with its network of advanced SmartSense safety technology, including:
- Bluelink+ Notifications
- Forward Collision-Avoidance Assist with Pedestrian Detection
- Blind-Spot Collision-Avoidance Assist
- Blind-Spot View Monitor
- Lane Following Assist
- Lane Keeping Assist
- Driver Attention Warning
- Rear Cross-Traffic Collision-Avoidance Assist
- Surround View Monitor
- Parking Collision-Avoidance Assist
- Remote Smart Parking Assist
About Hyundai's Safety Milestones
In addition to the 2024 Hyundai Tucson Hybrid being named a Best New SUV for Teens by
- Three safety technologies are currently standard on
98% of Hyundai's product lineup: Automatic Emergency Braking/Forward Collision Avoidance Assist, Lane Keep Assist and Driver Attention Warning – leading the industry with standard safety equipment (SmartSense) - Hyundai is among the industry leaders in the Insurance Institute of Highway Safety (IIHS) ratings with nine models earning a TOP SAFETY PICK (TSP) or TSP+ award.
Hyundai Motor America
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Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok
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SOURCE Hyundai Motor America
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