HYUNDAI MOTOR REG S - HYMTF STOCK NEWS

Hyundai N is set to compete in the Nürburgring 24 Hours race, aiming for its fourth consecutive TCR class victory. The team will field three ELANTRA N TCR cars, featuring drivers from Europe, North America, and China. Hyundai also unveiled the IONIQ 5 N TA (Time Attack) Spec, which will compete in the Pikes Peak Hill Climb. This vehicle boasts 687 PS and includes advanced performance enhancements like motorsport-spec brakes and a high-downforce aerodynamic package. Additionally, Hyundai announced a collaboration with Gran Turismo for various sim-racing activities, including Pikes Peak participation and on-site events during N24.

Hyundai has been named the official automotive partner of Liga MX in the U.S., announced by TelevisaUnivision during its 2024-25 Upfront in New York. This partnership grants Hyundai exclusive vehicle rights across various media and grassroots activations of Liga MX, Liga MX Femenil, e-Liga MX, Festival de Campeones, and Liga MX Fiestones. Hyundai aims to enhance its engagement with U.S. soccer fans, aligning with its global sports initiatives. This collaboration leverages Hyundai's long-standing involvement in soccer, highlighted by its sponsorship of the Sábado Futbolero and numerous global football partnerships.

For the third consecutive year, Hyundai has been recognized as the top automaker in U.S. News & World Report's 2024 Best Cars for Teens awards, securing the highest number of awards across new and used car categories. Hyundai's 2024 models, including the Elantra, Elantra Hybrid, Tucson, and Tucson Hybrid, dominated the new car categories, while the 2021 Elantra Hybrid, 2020 Sonata Hybrid, and 2019 Santa Fe excelled in the used car categories. Each awarded model features advanced safety technologies such as forward collision warning, lane-departure warning, automatic emergency braking, and lane-keep assist. These recognitions emphasize Hyundai's commitment to providing safe, reliable, and feature-rich vehicles for young drivers.

Hyundai is celebrating Asian American Pacific Islander (AAPI) Heritage Month with a series of initiatives, including partnerships, digital campaigns, and events aimed at highlighting AAPI culture and contributions. The celebrations include the Los Angeles premiere of the documentary 'Songs of Love,' exploring the Korean diaspora's history, and a digital campaign with World Journal spotlighting Chinese American achievements. Hyundai also launched experiential vehicle displays for the 2024 Santa Fe SUV in Asian American communities in Los Angeles. Hyundai's efforts reflect a year-long commitment to cultural recognition and inclusivity, aiming to strengthen community connections and honor AAPI contributions.

Hyundai has announced the extension of its partnership with the National Salute to America's Heroes through 2027. The event, featuring the Hyundai Air & Sea Show, will return to Miami Beach on Memorial Day weekend (May 25-26, 2024). Hyundai will donate $50,000 to Folds of Honor, providing scholarships for families of fallen and disabled service members. Recognized as a Military Friendly employer by VIQTORY and a 'Best for Vets Employer' by Military Times, Hyundai continues to support veterans through various initiatives including employment programs and discounts. The event will showcase military technology, performances, and interactive exhibits.

Hyundai has launched a new bilingual marketing campaign titled "Under a Different Light" – "Un nuevo punto de vista" for the all-new 2024 Santa Fe SUV, targeting U.S. Hispanic consumers.

Developed by Lopez Negrete Communications, the campaign includes TV commercials, radio spots, streaming audio, digital, and social media content in both Spanish and English.

The narrative features a father and his children exploring nature with UV flashlights in their Santa Fe, highlighting the SUV's design, technology, and performance.

This is Hyundai's third bilingual campaign, emphasizing inclusivity and fostering meaningful relationships with the Hispanic community.

The campaign is supported by the new song "Gran Día" from Latin pop duo Mau y Ricky and directed by Marilina Perez.

Hyundai Motor and Plus have announced a partnership to demonstrate the first Level 4 autonomous fuel cell electric truck in the U.S. at the ACT Expo. The XCIENT Fuel Cell truck, equipped with Plus's Level 4 SuperDrive™ system, is expected to enhance road safety and freight efficiency. Initial assessments are being conducted to prove that these autonomous trucks can make trucking safer, more efficient, and sustainable. Hyundai's XCIENT Fuel Cell truck has already been in commercial use in eight countries, showcasing its reliability and effectiveness. Plus's autonomous technology incorporates advanced sensors like LiDAR, radar, and cameras for comprehensive self-driving capabilities.

The 2024 Hyundai Sonata was awarded the 'Best Midsize Vehicle' at the Texas Auto Writers Association (TAWA) annual Auto Roundup on April 23-24, 2024. This accolade highlights the Sonata's innovative design, advanced technology, superior performance, and outstanding value. Competing against strong contenders, including the 2025 Toyota Camry, the Sonata impressed judges with its attention to detail and commitment to delivering an exceptional driving experience. Hyundai's senior VP, Olabisi Boyle, emphasized the award as a testament to the team's hard work. With enhanced safety features and various powerful yet efficient engine options, the Sonata's dynamic design and fuel economy make it a versatile choice. Hyundai's extensive U.S. operations and significant economic contributions, including $20.1 billion annually and 190,000 jobs, underscore the brand's commitment to innovation and quality.

Hyundai Motor showcased its commitment to sustainable logistics and a hydrogen society at the ACT Expo 2024. The company introduced its U.S. hydrogen commercial vehicle business, featuring the Class 8 XCIENT Fuel Cell electric truck. Key milestones shared include the launch of HTWO Logistics, a partnership with GLOVIS America for zero-emission transport in Georgia, and the integration of ADAS into their trucks. Collaborations to test Level 4 autonomous driving technology were also highlighted. Hyundai's efforts include the NorCAL ZERO Project where 30 XCIENT trucks were deployed in California ports and the Clean Logistics Project in Georgia aimed at decarbonizing internal logistics operations.