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Hyundai Motor Company, a global automaker based in South Korea, is known for its innovative approach to electric and hydrogen mobility. With a focus on sustainability, Hyundai has made significant strides in developing fuel cell electric vehicles (FCEVs) and supporting a hydrogen economy. The company recently announced collaboration plans with Gran Turismo, unveiled the IONIQ 5 N TA Spec for motorsport events, and continues to invest in the future of mobility with cutting-edge technologies.
Hyundai Motor Company is set to premiere its first film, 'Night Fishing', on June 14, 2024, at CGV, Korea's largest multiplex cinema brand. Created in collaboration with Korean actor Son Sukku and director Moon Byounggon, the film is a 'humanistic thriller' featuring an unexpected event at an EV charging station. The movie, partially shot from a vehicle's perspective using specially mounted cameras, aims to provide a new take on traditional car films. 'Night Fishing' has already gained recognition at various film festivals, including Sundance and Fantasia International. The film reflects Hyundai's evolving content marketing strategy, focusing on short-form 'snack movies'.
Hyundai Motor America was awarded the Gold Winner title for Corporate Social Responsibility (CSR) in HR by the 2024 Merit Awards. This honor recognizes Hyundai's philanthropic and youth development efforts via its Career Experience Program, led by the employee resource group, Amigos Unidos. The program aims to spark interest in automotive industry careers among middle school and college students. Hyundai's efforts contribute significantly to the U.S. economy, with $20.1 billion in annual contributions and 190,000 jobs.
Hyundai Motor America has been named 'OEM of the Year' by WardsAuto at the AutoTech Detroit Conference, marking the second time it has received this honor, the first being in 2021. Additionally, Hyundai and Parkopedia received the 'Collaborative Partnership of the Year' award for the launch of Hyundai Pay in the 2024 Hyundai Kona. Hyundai's commitment to innovation and its investment in battery-electric vehicles (BEVs) were highlighted, with the company pledging billions toward new models and electronic architectures. Hyundai's operations in the U.S. contribute significantly to the economy, supporting $20.1 billion annually and 190,000 jobs.
Hyundai Motor Group collaborates with three-Michelin-star Chef Corey Lee to launch 'Na Oh,' a new casual dining restaurant in Singapore. Opening on June 15, 2024, at the Hyundai Motor Group Innovation Center Singapore (HMGICS), Na Oh aims to offer a unique dining experience that merges traditional Korean cuisine with modern innovation.
Chef Lee, renowned for his San Francisco restaurant Benu, will introduce a 4-course prix fixe menu featuring jinjitsang, a traditional Korean meal setting. Na Oh aims to be a cultural hub celebrating Korean cuisine, craft, and design, and will operate from Wednesday to Sunday for lunch and dinner. Booking in advance is recommended.
Find more information at: Hyundai Motor Group Innovation Center Singapore.
Hyundai Motor America reported a 12% increase in total sales for May 2024, reaching 78,485 units. Year-to-date (YTD) total sales are up by 2%, amounting to 331,892 units. This marks the best May sales for IONIQ 5, IONIQ 6, Tucson HEV, Santa Fe HEV, Palisade, and Santa Cruz. Retail sales rose 9% year-over-year (YOY), led by models like Palisade, IONIQ 5, and Santa Fe HEV. Notably, electric vehicle (EV) sales surged 42% YOY. Hyundai's eco-friendly lineup saw a 50% increase in sales.
Key recognitions include nine IIHS 2024 TOP SAFETY PICK awards, with IONIQ 5 upgraded to TOP SAFETY PICK+. The IONIQ 5 N was named Best EV Hot Hatch at the 2024 TopGear.com Electric Awards and World's Best Electric Performance Car by CAR Magazine. The 2024 Palisade won the Three-row SUV Challenge by Cars.com.
Hyundai N is set to compete in the Nürburgring 24 Hours race, aiming for its fourth consecutive TCR class victory. The team will field three ELANTRA N TCR cars, featuring drivers from Europe, North America, and China. Hyundai also unveiled the IONIQ 5 N TA (Time Attack) Spec, which will compete in the Pikes Peak Hill Climb. This vehicle boasts 687 PS and includes advanced performance enhancements like motorsport-spec brakes and a high-downforce aerodynamic package. Additionally, Hyundai announced a collaboration with Gran Turismo for various sim-racing activities, including Pikes Peak participation and on-site events during N24.
Hyundai has been named the official automotive partner of Liga MX in the U.S., announced by TelevisaUnivision during its 2024-25 Upfront in New York. This partnership grants Hyundai exclusive vehicle rights across various media and grassroots activations of Liga MX, Liga MX Femenil, e-Liga MX, Festival de Campeones, and Liga MX Fiestones. Hyundai aims to enhance its engagement with U.S. soccer fans, aligning with its global sports initiatives. This collaboration leverages Hyundai's long-standing involvement in soccer, highlighted by its sponsorship of the Sábado Futbolero and numerous global football partnerships.
For the third consecutive year, Hyundai has been recognized as the top automaker in U.S. News & World Report's 2024 Best Cars for Teens awards, securing the highest number of awards across new and used car categories. Hyundai's 2024 models, including the Elantra, Elantra Hybrid, Tucson, and Tucson Hybrid, dominated the new car categories, while the 2021 Elantra Hybrid, 2020 Sonata Hybrid, and 2019 Santa Fe excelled in the used car categories. Each awarded model features advanced safety technologies such as forward collision warning, lane-departure warning, automatic emergency braking, and lane-keep assist. These recognitions emphasize Hyundai's commitment to providing safe, reliable, and feature-rich vehicles for young drivers.
Hyundai is celebrating Asian American Pacific Islander (AAPI) Heritage Month with a series of initiatives, including partnerships, digital campaigns, and events aimed at highlighting AAPI culture and contributions. The celebrations include the Los Angeles premiere of the documentary 'Songs of Love,' exploring the Korean diaspora's history, and a digital campaign with World Journal spotlighting Chinese American achievements. Hyundai also launched experiential vehicle displays for the 2024 Santa Fe SUV in Asian American communities in Los Angeles. Hyundai's efforts reflect a year-long commitment to cultural recognition and inclusivity, aiming to strengthen community connections and honor AAPI contributions.
Hyundai has announced the extension of its partnership with the National Salute to America's Heroes through 2027. The event, featuring the Hyundai Air & Sea Show, will return to Miami Beach on Memorial Day weekend (May 25-26, 2024). Hyundai will donate $50,000 to Folds of Honor, providing scholarships for families of fallen and disabled service members. Recognized as a Military Friendly employer by VIQTORY and a 'Best for Vets Employer' by Military Times, Hyundai continues to support veterans through various initiatives including employment programs and discounts. The event will showcase military technology, performances, and interactive exhibits.
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