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Hyundai Motor Company, a global automaker based in South Korea, is known for its innovative approach to electric and hydrogen mobility. With a focus on sustainability, Hyundai has made significant strides in developing fuel cell electric vehicles (FCEVs) and supporting a hydrogen economy. The company recently announced collaboration plans with Gran Turismo, unveiled the IONIQ 5 N TA Spec for motorsport events, and continues to invest in the future of mobility with cutting-edge technologies.
Hyundai has launched a new marketing campaign to promote its electric vehicle lineup, including the IONIQ 5, IONIQ 5 N, IONIQ 6, and Kona Electric. The campaign features visually striking ads across broadcast and social media, aimed at encouraging consumers to switch to EVs. It includes a series of broadcast spots, social media content, and partnerships with content creators and musicians. Hyundai's EV sales have increased by 51% in 2024, and its models have received multiple awards. The campaign will also extend to Reddit, featuring an AMA session with a Hyundai representative.
The campaign emphasizes Hyundai's focus on electrification and aims to differentiate its EV offerings through unique visuals and messaging. This initiative is part of Hyundai's broader strategy to highlight the benefits of EVs, such as competitive driving ranges and ultra-fast charging capabilities.
Hyundai Motor Group Innovation Center Singapore (HMGICS) is collaborating with three-Michelin-star Chef Corey Lee to open a new restaurant, 'Na Oh,' in June 2024. Na Oh, meaning 'moving from inside out' in Korean, will be located at HMGICS and is set to be a cultural hub for contemporary Korean cuisine. Chef Corey Lee, based in San Francisco, will lead the project, which marks his first venture in Southeast Asia. Na Oh will integrate cutting-edge automation and robotics technology from HMGICS, sourcing ingredients directly from its vertical smart farm. This venture aims to connect food and innovation, transforming the hub into a unique hospitality destination.
The 2024 Hyundai Palisade won the Three-row SUV Challenge by Cars.com, standing out for its refinement, features, and comfort. Hyundai Motor America's significant operations in the U.S. contribute $20.1 billion annually and 190,000 jobs to the economy.
Hyundai Motor launches the NorCAL ZERO Project to introduce zero-emission freight transportation in San Francisco Bay and California's Central Valley. Aiming to reduce over 24,000 metric tons of carbon emissions, the project involves deploying 30 Class 8 XCIENT Fuel Cell trucks. Hyundai sees hydrogen as the clean energy solution for commercial vehicles, driving efforts for port decarbonization in the U.S.
Hyundai is leading the industry with nine IIHS 2024 TOP SAFETY PICK recognitions. The 2024 IONIQ 5 upgraded to TOP SAFETY PICK+ while the 2024 Santa Fe and Sonata received TOP SAFETY PICK designations. Parent Company Hyundai Motor Group also leads with 18 IIHS TSP/TSP+ awards. The focus is on enhancing safety features, passing stricter testing criteria, and protecting occupants on roadways.
Hyundai Motor America reported total April sales of 68,603 units, a 3% decrease compared with April 2023. The company experienced record sales for models like IONIQ 5, IONIQ 6, Tucson HEV, Santa Fe HEV, and Palisade. Electric vehicle sales increased by 31%, with a significant uptake in hybrids and battery electric vehicles. Randy Parker, CEO, highlighted the strong performance of Hyundai's electrified sales, especially the IONIQ 5 with a 59% increase. Despite the overall decrease in total sales, Hyundai continues to show growth in the electrified vehicle segment.
Hyundai Motorsport will field its largest team yet at the Nürburgring 24 Hours with three Elantra N TCR cars. The team features top drivers from TCR series, aiming for a fourth consecutive class win. Hyundai also enters an i30N Fastback in another class for the race. The event represents a close connection between Hyundai N and the Nürburgring, showcasing the brand's performance and reliability.
Hyundai recently made donations to local Savannah organizations, focusing on safety, education, and reforestation. Partnerships include Child Passenger Safety Program, STEM scholarships, and reforestation projects. Ceremonial checks were presented to the organizations in Savannah. Hyundai aims to support the community as it prepares for the opening of Hyundai Motor Group Metaplant America.
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