Hyundai Empowers Hispanic Drivers to Right-Size Their Ride in New Tucson Marketing Campaign
Hyundai and Lopez Negrete Communications have launched a new marketing campaign for the enhanced 2025 Tucson SUV, targeting Hispanic consumers. Titled 'Rightsizing', the campaign aims to empower Latino drivers to find the perfect vehicle that fits their lifestyle without compromise. The creative ads, available in both Spanish and English, showcase the Tucson's bold design, innovative technology, connectivity, and safety features.
The campaign includes TV commercials, radio spots, streaming audio, digital and social media assets, and will run through September 2025. Hyundai emphasizes its commitment to understanding and celebrating the unique experiences of Latino consumers, offering a vehicle that meets both practical needs and cultural identity. The initiative reflects Hyundai's broader strategy to engage with America's influential Hispanic consumer segment.
Hyundai e Lopez Negrete Communications hanno lanciato una nuova campagna di marketing per il migliorato SUV Tucson 2025, rivolta ai consumatori ispanici. Intitolata 'Rightsizing', la campagna mira a dare potere ai conducenti latino-americani affinché trovino il veicolo perfetto che si adatti al loro stile di vita senza compromessi. Le pubblicità creative, disponibili sia in spagnolo che in inglese, mettono in evidenza il design audace, la tecnologia innovativa, la connettività e le caratteristiche di sicurezza del Tucson.
La campagna include spot televisivi, annunci radiofonici, audio in streaming, risorse digitali e sui social media, e proseguirà fino a settembre 2025. Hyundai enfatizza il proprio impegno a comprendere e celebrare le esperienze uniche dei consumatori latini, offrendo un veicolo che soddisfi sia le esigenze pratiche che l'identità culturale. L'iniziativa riflette la strategia più ampia di Hyundai per coinvolgere il segmento influente dei consumatori ispanici in America.
Hyundai y Lopez Negrete Communications han lanzado una nueva campaña de marketing para el SUV Tucson 2025 mejorado, enfocándose en consumidores hispanos. Titulada 'Rightsizing', la campaña busca empoderar a los conductores latinos para encontrar el vehículo perfecto que se adapte a su estilo de vida sin compromisos. Los anuncios creativos, disponibles tanto en español como en inglés, destacan el diseño audaz, la tecnología innovadora, la conectividad y las características de seguridad del Tucson.
La campaña incluye comerciales de televisión, anuncios de radio, audio en streaming, activos digitales y en redes sociales, y se extenderá hasta septiembre de 2025. Hyundai enfatiza su compromiso de comprender y celebrar las experiencias únicas de los consumidores latinos, ofreciendo un vehículo que satisfaga tanto las necesidades prácticas como la identidad cultural. La iniciativa refleja la estrategia más amplia de Hyundai para involucrar al influyente segmento de consumidores hispanos en Estados Unidos.
현대와 로페즈 네그레떼 커뮤니케이션스가 향상된 2025 투싼 SUV를 위한 새로운 마케팅 캠페인을 시작했습니다. 이 캠페인은 히스패닉 소비자를 대상으로 하며, 'Rightsizing'라는 제목을 가지고 있습니다. 소비자들이 타협 없이 그들의 라이프스타일에 완벽하게 맞는 차량을 찾을 수 있도록 돕는 것을 목표로 하고 있습니다. 스페인어와 영어로 제공되는 창의적인 광고는 투싼의 대담한 디자인, 혁신적인 기술, 연결성 및 안전 기능을 보여줍니다.
캠페인에는 TV 광고, 라디오 스폿, 스트리밍 오디오, 디지털 및 소셜 미디어 자산이 포함되며, 2025년 9월까지 진행될 예정입니다. 현대는 라틴 소비자의 독특한 경험을 이해하고 기념하기 위한 헌신을 강조하며, 실질적인 요구 사항과 문화적 정체성을 모두 충족하는 차량을 제공하고자 합니다. 이 이니셔티브는 미국의 영향력 있는 히스패닉 소비자 세그먼트와의 관계를 심화하기 위한 현대의 더 넓은 전략을 반영합니다.
Hyundai et Lopez Negrete Communications ont lancé une nouvelle campagne de marketing pour le SUV Tucson 2025 amélioré, ciblant les consommateurs hispaniques. Intitulée 'Rightsizing', la campagne vise à donner aux conducteurs latino l'autonomisation nécessaire pour trouver le véhicule parfait qui correspond à leur style de vie, sans compromis. Les publicités créatives, disponibles en espagnol et en anglais, mettent en avant le design audacieux, la technologie innovante, la connectivité et les caractéristiques de sécurité du Tucson.
La campagne comprend des spots TV, des annonces radio, de l'audio en streaming, des contenus numériques et sur les réseaux sociaux, et se déroulera jusqu'en septembre 2025. Hyundai souligne son engagement à comprendre et à célébrer les expériences uniques des consommateurs latinos, offrant un véhicule qui répond à la fois aux besoins pratiques et à l'identité culturelle. L'initiative reflète la stratégie plus large de Hyundai pour s'engager auprès du segment influent des consommateurs hispaniques en Amérique.
Hyundai und Lopez Negrete Communications haben eine neue Marketingkampagne für den verbesserten Tucson SUV 2025 gestartet, die sich an hispanische Verbraucher richtet. Mit dem Titel 'Rightsizing' zielt die Kampagne darauf ab, lateinamerikanische Fahrer zu ermächtigen, das perfekte Fahrzeug zu finden, das zu ihrem Lebensstil passt, ohne Kompromisse eingehen zu müssen. Die kreativen Anzeigen, die sowohl auf Spanisch als auch auf Englisch verfügbar sind, heben das mutige Design, die innovative Technologie, die Konnektivität und die Sicherheitsmerkmale des Tucson hervor.
Die Kampagne umfasst Fernsehspots, Rundfunkwerbung, Streaming-Audio, digitale und soziale Medieninhalte und läuft bis September 2025. Hyundai betont sein Engagement, die einzigartigen Erfahrungen lateinamerikanischer Verbraucher zu verstehen und zu feiern, und bietet ein Fahrzeug, das sowohl praktische Bedürfnisse als auch kulturelle Identität erfüllt. Die Initiative spiegelt Hyundais breitere Strategie wider, den einflussreichen hispanischen Verbrauchersektor in Amerika anzusprechen.
- Launch of a targeted marketing campaign for the 2025 Tucson SUV, potentially increasing brand awareness and sales among Hispanic consumers
- Emphasis on the Tucson's innovative features and design, which could attract tech-savvy consumers
- Multichannel marketing approach including TV, radio, digital, and social media, potentially reaching a wide audience
- Significant marketing expenditure on a targeted campaign, which may impact short-term profitability
- Focus on a specific demographic may limit broader market appeal
The new Hyundai Tucson "Rightsizing" commercial creatively captures the concept of finding the perfect fit in life. The ad begins with a series of relatable moments where everyday objects, like a cookie, a couch, or a return package, fail to fit just right in their intended places. These visuals set the stage for the introduction of the new Hyundai Tucson, which is presented as the vehicle that "fits your lifestyle to perfection", when a woman effortlessly unlocks the
"The 2025 Tucson is a perfect reflection of our commitment to providing vehicles that meet the diverse needs of our Hispanic consumers," said Sean Gilpin, chief marketing officer, Hyundai Motor America. "This campaign emphasizes not just the advanced technology, safety, and bold design of the
"With the launch of the 'Rightsizing' campaign for the 2025 Tucson, we are proud to connect with the Hispanic community through a culturally rich and impactful narrative," said Erik Thomas, director, experiential and multicultural marketing, Hyundai Motor America. "This campaign reflects our commitment to understanding and celebrating the unique experiences of Latino consumers, offering them a vehicle that not only meets their practical needs but also resonates with their cultural identity. By showcasing the
"As with all our Hyundai campaigns we emphasize key elements within our Hispanic culture, such as a desire to seek out that which is cutting edge while being a refined and true expression of ourselves," said Alex López Negrete, president and CEO of Lopez Negrete Communications. "As Latinos, we do not settle for blending in. By highlighting the 2025 Tucson's redesigned exterior, rugged capabilities and innovative technology, we give the Hispanic consumer the power to make their journey richer without breaking the bank. We are also very proud of this production and of the visually powerful and very relatable work of Latino director Jorge Aguilera, and production house Madre, a diverse-owned company."
Hyundai Tucson "Rightsizing" Campaign :30 English TV Spot
Hyundai Tucson "Rightsizing" Campaign :30 Spanish TV Spot
The TV campaign was filmed in
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Lopez Negrete Communications stands as one of the premier Hispanic-owned-and-operated, full-service agencies in
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