HYUNDAI MOTOR REG S - HYMTF STOCK NEWS

Hyundai (HYMTF) has secured six product wins in the 2024 Newsweek Autos Awards, showcasing the strength of its vehicle lineup. The 2024 Hyundai Elantra was recognized as the Best Vehicle for First-time New Car Buyers and Top Pick for Urbanites. The IONIQ 5 received three accolades, including Top Pick for Tomorrow Seekers, Suburbanites, and New Parents. Additionally, the IONIQ 6 was named a Top Pick for Tomorrow Seekers.

Olabisi Boyle, senior vice president of product planning and mobility strategy at Hyundai Motor North America, emphasized the company's commitment to delivering beautifully designed, high-quality, and safe vehicles that cater to diverse customer needs. Hyundai's significant U.S. operations, including manufacturing facilities and R&D centers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy.

Hyundai Motor America reported a 4% increase in total July sales, reaching 69,202 units compared to July 2023. The company achieved record sales for several hybrid models, with total hybrid sales up 67% in July. Notably, retail sales of electric, hybrid, and plug-in hybrid vehicles represented 25% of the retail sales mix. Hyundai set total sales records for Elantra HEV (+13%), Santa Fe HEV (+75%), Tucson HEV (+109%), and Palisade (+50%). The Tucson HEV had its best-ever month in both retail and total sales. Despite challenges from a CDK disruption early in the month, Hyundai's diverse product portfolio, particularly its HEV and EV lineup, drove the solid sales performance.

Hyundai Motor Company's President and Global COO José Muñoz has been named Executive of the Year by the New England Motor Press Association (NEMPA). The recognition comes alongside awards for Hyundai and Genesis vehicles, with the Hyundai Santa Fe winning Best Midsize SUV and the Genesis Electrified GV70 taking Best Premium Compact SUV.

NEMPA's annual awards are based on evaluations of over 100 vehicles during winter months, focusing on innovative design, customer appeal, and performance in wintery conditions. Muñoz attributed the success to Hyundai's workforce, highlighting their efforts in delivering high-quality, safe, and eco-friendly vehicles with desirable technology.

Hyundai Motor America and Baystate Health Foundation hosted their second child safety seat event at Gary Rome Hyundai in Holyoke, Mass. As part of the collaboration, Hyundai donated $20,000 to support Baystate Health's Car Seat Safety Program. The event featured certified Child Passenger Safety Technicians who educated parents on proper car seat installation and conducted safety inspections. Families in need received replacement car seats.

Gary Rome, dealer principal of Gary Rome Hyundai, expressed pride in hosting the event, emphasizing its importance for community safety. The initiative is part of Hyundai Hope, a corporate social responsibility program focused on improving societal well-being. Hyundai's commitment to safety extends beyond their vehicles, aiming to provide important education and resources to communities they serve.

Hyundai has launched a new marketing campaign titled 'Quality Isn't a Luxury' to highlight the quality, dependability, reliability, and safety of its vehicles. The campaign features the Hyundai Santa Fe, Tucson, and IONIQ 5, and began airing during the 2024 Summer Games in Paris. Through unique metaphors, the ads demonstrate Hyundai's commitment to building reliable vehicles without a premium price tag.

The campaign includes three 30-second spots that will run throughout 2024 across broadcast, digital, and social media platforms. Hyundai is also creating custom social content focusing on proof points of quality and longevity, such as showcasing a 2006 Elantra nearing 500,000 miles. The company currently leads the industry with nine IIHS Top Safety Pick awards, emphasizing its commitment to safety and quality.

The 2024 Hyundai Santa Fe has been named the top Midsize SUV in the J.D. Power 2024 U.S. APEAL Study, showcasing exceptional consumer appeal and satisfaction. This achievement highlights the vehicle's bold design, spacious interior, and smart technology that resonate with customers.

Additionally, the Hyundai Kona secured second place in the Small SUV segment, demonstrating significant improvements across various categories. As a brand, Hyundai advanced three ranks to achieve fourth place among mass-market automakers, reflecting the company's commitment to blending style, innovation, comfort, and safety across its lineup.

Olabisi Boyle, vice president of product planning and mobility strategy at Hyundai Motor North America, expressed pride in the Santa Fe's recognition, emphasizing its standout aesthetic and family-friendly features.

Hyundai is launching a new advertisement titled 'It's OK' to celebrate the 2024 Summer Games in Paris. The sports-themed ad highlights Hyundai's award-winning SUV lineup, including the IONIQ 5, Santa Fe, and Palisade. It focuses on finding joy in every journey, even if it means taking a break from a sport or trying something new.

The campaign will feature 60- and 30-second spots running throughout the Games, primarily during USA Women's soccer matches. Hyundai is the presenting sponsor of the USA Women's Soccer team for the 2024 Summer Games. The company will extend its sports-themed content on social media with an additional campaign titled 'It's Not a Sport', highlighting non-traditional sports and skills.

The ad aligns with Hyundai's brand campaign 'There's Joy in Every Journey' and was developed in collaboration with INNOCEAN USA, while Canvas coordinated the media buys.

Hyundai Motor Company is launching The Path of An Archer, an innovative archery experience event at Hyundai Motorstudio Goyang in Korea from July 26 to August 18, 2024. The exhibition showcases Hyundai's fusion of sports and technology, offering visitors a chance to experience advanced archery technologies used by Korean national team athletes. Key features include:

1. An immersive 3.5 x 19-meter anamorphic widescreen experience
2. Hyundai's self-adjusting shooting robot
3. Customized 3D-printed bow grips
4. Camera-based heart rate sensor
5. Multi-camera posture analysis system

This event highlights Hyundai's 40-year commitment to supporting Korean archery through partnerships and technological advancements.

Hyundai has unveiled pricing for its 2025 Tucson compact SUV, starting at $29,750 including destination. The refreshed model features sharpened styling, a redesigned interior with improved ergonomics, and new technology including a Baby Mode for smoother acceleration. The 2025 Tucson offers a range of powertrains:

- 2.5L gasoline engine (up to 187 hp)
- Hybrid (231 hp total system output)
- Plug-in hybrid (268 hp total system output)

Key upgrades include a panoramic curved display with 12.3-inch screens, redesigned center stack with improved controls, and driver-adjustable regenerative braking for hybrid models. The 2025 Tucson 2.5L models will be available in July, with hybrid and plug-in hybrid versions arriving in late summer.