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Hyundai Motor Company, a global automaker based in South Korea, is known for its innovative approach to electric and hydrogen mobility. With a focus on sustainability, Hyundai has made significant strides in developing fuel cell electric vehicles (FCEVs) and supporting a hydrogen economy. The company recently announced collaboration plans with Gran Turismo, unveiled the IONIQ 5 N TA Spec for motorsport events, and continues to invest in the future of mobility with cutting-edge technologies.
Hyundai Motor America and Baystate Health Foundation hosted their second child safety seat event at Gary Rome Hyundai in Holyoke, Mass. As part of the collaboration, Hyundai donated $20,000 to support Baystate Health's Car Seat Safety Program. The event featured certified Child Passenger Safety Technicians who educated parents on proper car seat installation and conducted safety inspections. Families in need received replacement car seats.
Gary Rome, dealer principal of Gary Rome Hyundai, expressed pride in hosting the event, emphasizing its importance for community safety. The initiative is part of Hyundai Hope, a corporate social responsibility program focused on improving societal well-being. Hyundai's commitment to safety extends beyond their vehicles, aiming to provide important education and resources to communities they serve.
Hyundai has launched a new marketing campaign titled 'Quality Isn't a Luxury' to highlight the quality, dependability, reliability, and safety of its vehicles. The campaign features the Hyundai Santa Fe, Tucson, and IONIQ 5, and began airing during the 2024 Summer Games in Paris. Through unique metaphors, the ads demonstrate Hyundai's commitment to building reliable vehicles without a premium price tag.
The campaign includes three 30-second spots that will run throughout 2024 across broadcast, digital, and social media platforms. Hyundai is also creating custom social content focusing on proof points of quality and longevity, such as showcasing a 2006 Elantra nearing 500,000 miles. The company currently leads the industry with nine IIHS Top Safety Pick awards, emphasizing its commitment to safety and quality.
The 2024 Hyundai Santa Fe has been named the top Midsize SUV in the J.D. Power 2024 U.S. APEAL Study, showcasing exceptional consumer appeal and satisfaction. This achievement highlights the vehicle's bold design, spacious interior, and smart technology that resonate with customers.
Additionally, the Hyundai Kona secured second place in the Small SUV segment, demonstrating significant improvements across various categories. As a brand, Hyundai advanced three ranks to achieve fourth place among mass-market automakers, reflecting the company's commitment to blending style, innovation, comfort, and safety across its lineup.
Olabisi Boyle, vice president of product planning and mobility strategy at Hyundai Motor North America, expressed pride in the Santa Fe's recognition, emphasizing its standout aesthetic and family-friendly features.
Hyundai is launching a new advertisement titled 'It's OK' to celebrate the 2024 Summer Games in Paris. The sports-themed ad highlights Hyundai's award-winning SUV lineup, including the IONIQ 5, Santa Fe, and Palisade. It focuses on finding joy in every journey, even if it means taking a break from a sport or trying something new.
The campaign will feature 60- and 30-second spots running throughout the Games, primarily during USA Women's soccer matches. Hyundai is the presenting sponsor of the USA Women's Soccer team for the 2024 Summer Games. The company will extend its sports-themed content on social media with an additional campaign titled 'It's Not a Sport', highlighting non-traditional sports and skills.
The ad aligns with Hyundai's brand campaign 'There's Joy in Every Journey' and was developed in collaboration with INNOCEAN USA, while Canvas coordinated the media buys.
Hyundai Motor Company is launching The Path of An Archer, an innovative archery experience event at Hyundai Motorstudio Goyang in Korea from July 26 to August 18, 2024. The exhibition showcases Hyundai's fusion of sports and technology, offering visitors a chance to experience advanced archery technologies used by Korean national team athletes. Key features include:
1. An immersive 3.5 x 19-meter anamorphic widescreen experience
2. Hyundai's self-adjusting shooting robot
3. Customized 3D-printed bow grips
4. Camera-based heart rate sensor
5. Multi-camera posture analysis system
This event highlights Hyundai's 40-year commitment to supporting Korean archery through partnerships and technological advancements.
Hyundai has unveiled pricing for its 2025 Tucson compact SUV, starting at $29,750 including destination. The refreshed model features sharpened styling, a redesigned interior with improved ergonomics, and new technology including a Baby Mode for smoother acceleration. The 2025 Tucson offers a range of powertrains:
- 2.5L gasoline engine (up to 187 hp)
- Hybrid (231 hp total system output)
- Plug-in hybrid (268 hp total system output)
Key upgrades include a panoramic curved display with 12.3-inch screens, redesigned center stack with improved controls, and driver-adjustable regenerative braking for hybrid models. The 2025 Tucson 2.5L models will be available in July, with hybrid and plug-in hybrid versions arriving in late summer.
Hyundai Motor America has donated $100,000 to Children's Hospital Los Angeles (CHLA) for its Injury Prevention and Child Passenger Safety Program. This partnership, part of Hyundai's corporate social responsibility initiative 'Hyundai Hope', aims to increase child passenger and pedestrian safety events in Los Angeles and Orange Counties. To date, over 325 families have been served at child safety seat check events, with 100 car seats replaced. Additionally, over 200 participants have attended LA Street Smarts events on pedestrian safety.
The partnership will continue to host child safety seat checks and LA Street Smarts events, addressing critical safety issues. According to NHTSA, nearly half of car seats are installed incorrectly, highlighting the importance of such initiatives.
Hyundai Motor America and Alexander Hyundai of Oxnard have donated $20,000 to the Boys & Girls Clubs of Greater Oxnard and Port Hueneme. The donation will support core programming, including STEM education. The ceremonial check was presented at the grand re-opening of Alexander Hyundai of Oxnard.
The Boys & Girls Clubs of Greater Oxnard and Port Hueneme serves over 1,000 youth daily and 3,500 annually across 21 locations. The organization offers programs in character development, education, health, arts, technology, and sports.
Hyundai Motor America, part of Hyundai Motor Company, has significant operations in the U.S., including its North American headquarters in California and manufacturing facilities. Hyundai's U.S. operations, along with its 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy.
Hyundai Motor America has released a summary of changes to its 2025 model year lineup. Key highlights include:
- The all-new IONIQ 3-row SUV (EV) and IONIQ 5 N (EV) models
- Product enhancements for the IONIQ 5 (EV) and Santa Cruz
- A facelift for the Tucson (ICE, HEV, PHEV)
- Several carry-over models, including the Palisade, Santa Fe, Kona, Venue, NEXO, Elantra, and Sonata
Hyundai's U.S. operations, including its North American headquarters, manufacturing plants, and R&D facilities, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy. The company continues to support its Progress for Humanity vision through its technology-rich vehicle lineup.
The Genesis GV60 Magma Concept made its global dynamic debut at the 2024 Goodwood Festival of Speed, marking a significant milestone for Genesis' high-performance program launched in March. Racing legend Jacky Ickx led the debut on the Goodwood hillclimb. Production is slated for Q3 2025, with sales in Korea and Europe following. The program aims to enhance aesthetics and performance across Genesis' lineup, starting with the GV60 Magma. The Goodwood showcase included other models like the G80 EV Magma Concept and G70 Track Taxi Nordschleife. Each Magma vehicle features a wider, lower design and exclusive components to boost performance and driving pleasure.
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