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Hyundai Motor Company, a global automaker based in South Korea, is known for its innovative approach to electric and hydrogen mobility. With a focus on sustainability, Hyundai has made significant strides in developing fuel cell electric vehicles (FCEVs) and supporting a hydrogen economy. The company recently announced collaboration plans with Gran Turismo, unveiled the IONIQ 5 N TA Spec for motorsport events, and continues to invest in the future of mobility with cutting-edge technologies.
Hyundai Motor Group unveiled its comprehensive hydrogen technology solutions and roadmap at H2 MEET 2024, Korea's largest hydrogen industry event. Under the theme 'Be a First Mover in Hydrogen,' the Group showcased its hydrogen business and technology across the entire value chain under the HTWO brand. The exhibition featured four scenario-based displays:
1. Energy Security: Highlighting innovative hydrogen production technologies like W2H (Waste-to-Hydrogen) and P2H (Plastic-to-Hydrogen).
2. Port & Airport Decarbonization: Introducing hydrogen solutions for high-carbon-emitting industrial complexes.
3. Industrial Applications & Businesses
4. Hydrogen Society
The event marks the first time all Hyundai Motor Group affiliates participated together under HTWO, including Hyundai Motor Company, Hyundai Rotem, Hyundai Steel, Hyundai Engineering, Hyundai E&C, and Hyundai Glovis.
Hyundai Motor Company and Škoda Group have signed a Memorandum of Understanding (MOU) to collaborate on establishing a hydrogen mobility ecosystem. The agreement, signed during the Korea-Czech Business Summit in Prague, covers:
- Study on adoption of hydrogen fuel cell systems and technologies
- Study on adoption of energy-efficient solutions for mobility projects and products
- Exploring hydrogen ecosystem and value chain opportunities beyond mobility
The partnership aims to accelerate hydrogen adoption, contribute to carbon neutrality, and explore fuel cell system applications beyond mobility. Hyundai may share its fuel cell system and technology to support eco-friendly mobility in markets where Škoda Group operates. Both companies view hydrogen as a key pillar for a sustainable society, starting with mobility.
Hyundai's IONIQ 5 N electric SUV has swept three major categories at the 2024 Drive Revolution competition, sponsored by the Northwest Automotive Press Association (NWAPA). The vehicle won Best Performance, Best Electrified Vehicle, and Best Battery Electric Vehicle, competing against high-end supercars and luxury sedans.
The IONIQ 5 N, Hyundai's first electrified N model, has been praised for its exceptional blend of performance and innovation. It offers powerful acceleration, precision handling, and sustained racetrack performance without compromising daily drivability. The competition involved 20 automotive journalists evaluating 23 new vehicles over three days in Washington.
This sweep reinforces Hyundai's commitment to redefining electric vehicles and demonstrates that high-performance, track-ready EVs are a current reality, not just a future prospect.
The 2024 Hyundai Sonata HEV has been crowned the winner in the Hybrid Electric Vehicle (HEV) category at the Southern Automotive Media Association's (SAMA) inaugural Charged Up Miami event. Held on August 28, 2024, the event showcased the latest advancements in electric and hybrid vehicles. The Sonata HEV outperformed competitors, including the Toyota Camry HEV, highlighting Hyundai's commitment to excellence in hybrid technology and design.
Key features of the 2024 Sonata HEV include:
- EPA-estimated combined fuel economy of up to 52 MPG
- 2.0L GDI Atkinson Cycle engine with 6-speed automatic transmission
- Digital Key 2.0 Premium
- 12.3-inch digital instrument cluster
- 10.25-inch touchscreen navigation system with Apple CarPlay® and Android Auto™ compatibility
The award reinforces Hyundai's position as a leader in sustainable automotive innovation, combining power, style, and eco-friendliness in their hybrid offerings.
Hyundai Motor Group and Rhode Island School of Design (RISD) have launched the Regeneration Studio, expanding their multiyear research partnership. This collaboration, now in its fifth year, focuses on the convergence of ecology, bio-design, art, and the future of mobility. The 2024-25 program explores the theme of 'Future Structures', bringing together RISD faculty, students, and designers from Hyundai Motor, Genesis, and Kia.
The Regeneration Studio, led by RISD's Nature Lab, aims to develop new concepts for bio-innovation. It includes a fall biomimicry seminar, spring studio courses, and extended summer research. The partnership seeks to foster sustainable design solutions and drive innovation in mobility and beyond, integrating nature's design principles with advanced studio practices.
Hyundai and Lopez Negrete Communications have launched a new marketing campaign for the enhanced 2025 Tucson SUV, targeting Hispanic consumers. Titled 'Rightsizing', the campaign aims to empower Latino drivers to find the perfect vehicle that fits their lifestyle without compromise. The creative ads, available in both Spanish and English, showcase the Tucson's bold design, innovative technology, connectivity, and safety features.
The campaign includes TV commercials, radio spots, streaming audio, digital and social media assets, and will run through September 2025. Hyundai emphasizes its commitment to understanding and celebrating the unique experiences of Latino consumers, offering a vehicle that meets both practical needs and cultural identity. The initiative reflects Hyundai's broader strategy to engage with America's influential Hispanic consumer segment.
General Motors (NYSE: GM) and Hyundai Motor Company (KRX: 005380 KS) have signed a Memorandum of Understanding to explore future collaboration across key strategic areas. The partnership aims to leverage their complementary strengths to reduce costs and bring a wider range of vehicles and technologies to customers faster.
Potential collaboration projects include:
- Co-development and production of passenger and commercial vehicles
- Internal combustion engines and clean-energy technologies
- Electric and hydrogen technologies
- Combined sourcing for battery raw materials and steel
The agreement was signed by Hyundai Motor Group Executive Chair Euisun Chung and GM Chair and CEO Mary Barra. Both leaders emphasized the potential for increased efficiency, competitiveness, and customer value through this partnership.
The Hyundai IONIQ 5 N has been named to the 2024 Wards 10 Best Engines & Propulsion Systems award list. This recognition highlights the vehicle's impressive performance, powered by Hyundai's Electric-Global Modular Platform (E-GMP) with dual motors and advanced N technologies. The IONIQ 5 N stands out for its ability to provide an eco-friendly daily driving experience while delivering high-performance attributes.
Judges praised the vehicle's engineering, noting its ability to simulate internal combustion engine sounds, power delivery, and transmission shifts. The IONIQ 5 N's performance and innovative features impressed the judges, with one describing the G-forces as giving a 'facelift' sensation. This marks Hyundai's 17th Wards 10 Best Engines & Propulsion Systems recognition since the awards' inception in 1995.
Hyundai Motor America reported record total August 2024 sales of 79,278 units, a 22% increase compared to August 2023. Highlights include:
- Record sales for IONIQ 5 (+33%), Santa Fe HEV (+120%), Tucson (+14%), Tucson PHEV (+6%), Tucson HEV (+97%), and Palisade (+84%)
- Eco-friendly retail sales up 49%, representing 25% of retail
- Hybrid-only retail sales jumped 81%
- Retail EV sales climbed 27% with IONIQ 5 increasing 74%
- Strong performance in Tucson ICE (+36%), Tucson HEV (+113%), and Palisade (+65%) retail sales
Hyundai also received multiple accolades, including Car and Driver's EV of the Year for IONIQ 5 N and being named the top mass-market brand in J.D. Power's U.S. Tech Experience Index for the fifth consecutive year.
Hyundai Motor America and Ontario Hyundai have donated $20,000 to the Boys & Girls Clubs of Greater Redlands-Riverside to support local hunger relief efforts. This donation is part of Hyundai's corporate social responsibility initiative, Hyundai Hope, which focuses on health, safety, and food insecurity in communities. The funds will support weekly free food distributions to Club families at the Redlands Clubhouse and the Drayson Center at Loma Linda University.
The Boys & Girls Clubs of Greater Redlands-Riverside serves nearly 7,000 youth ages 4 to 18 daily across 55 locations in the Inland Empire. This initiative aligns with Hyundai's commitment to community well-being and its vision of Progress for Humanity. Hyundai's U.S. operations, including its manufacturing plant in Alabama and upcoming Metaplant America in Georgia, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy.