HYUNDAI MOTOR REG S - HYMTF STOCK NEWS

Hyundai and Lopez Negrete Communications have launched a new marketing campaign for the enhanced 2025 Tucson SUV, targeting Hispanic consumers. Titled 'Rightsizing', the campaign aims to empower Latino drivers to find the perfect vehicle that fits their lifestyle without compromise. The creative ads, available in both Spanish and English, showcase the Tucson's bold design, innovative technology, connectivity, and safety features.

The campaign includes TV commercials, radio spots, streaming audio, digital and social media assets, and will run through September 2025. Hyundai emphasizes its commitment to understanding and celebrating the unique experiences of Latino consumers, offering a vehicle that meets both practical needs and cultural identity. The initiative reflects Hyundai's broader strategy to engage with America's influential Hispanic consumer segment.

General Motors (NYSE: GM) and Hyundai Motor Company (KRX: 005380 KS) have signed a Memorandum of Understanding to explore future collaboration across key strategic areas. The partnership aims to leverage their complementary strengths to reduce costs and bring a wider range of vehicles and technologies to customers faster.

Potential collaboration projects include:

• Co-development and production of passenger and commercial vehicles
• Internal combustion engines and clean-energy technologies
• Electric and hydrogen technologies
• Combined sourcing for battery raw materials and steel

The agreement was signed by Hyundai Motor Group Executive Chair Euisun Chung and GM Chair and CEO Mary Barra. Both leaders emphasized the potential for increased efficiency, competitiveness, and customer value through this partnership.

The Hyundai IONIQ 5 N has been named to the 2024 Wards 10 Best Engines & Propulsion Systems award list. This recognition highlights the vehicle's impressive performance, powered by Hyundai's Electric-Global Modular Platform (E-GMP) with dual motors and advanced N technologies. The IONIQ 5 N stands out for its ability to provide an eco-friendly daily driving experience while delivering high-performance attributes.

Judges praised the vehicle's engineering, noting its ability to simulate internal combustion engine sounds, power delivery, and transmission shifts. The IONIQ 5 N's performance and innovative features impressed the judges, with one describing the G-forces as giving a 'facelift' sensation. This marks Hyundai's 17th Wards 10 Best Engines & Propulsion Systems recognition since the awards' inception in 1995.

Hyundai Motor America reported record total August 2024 sales of 79,278 units, a 22% increase compared to August 2023. Highlights include:

- Record sales for IONIQ 5 (+33%), Santa Fe HEV (+120%), Tucson (+14%), Tucson PHEV (+6%), Tucson HEV (+97%), and Palisade (+84%)
- Eco-friendly retail sales up 49%, representing 25% of retail
- Hybrid-only retail sales jumped 81%
- Retail EV sales climbed 27% with IONIQ 5 increasing 74%
- Strong performance in Tucson ICE (+36%), Tucson HEV (+113%), and Palisade (+65%) retail sales

Hyundai also received multiple accolades, including Car and Driver's EV of the Year for IONIQ 5 N and being named the top mass-market brand in J.D. Power's U.S. Tech Experience Index for the fifth consecutive year.

Hyundai Motor America and Ontario Hyundai have donated $20,000 to the Boys & Girls Clubs of Greater Redlands-Riverside to support local hunger relief efforts. This donation is part of Hyundai's corporate social responsibility initiative, Hyundai Hope, which focuses on health, safety, and food insecurity in communities. The funds will support weekly free food distributions to Club families at the Redlands Clubhouse and the Drayson Center at Loma Linda University.

The Boys & Girls Clubs of Greater Redlands-Riverside serves nearly 7,000 youth ages 4 to 18 daily across 55 locations in the Inland Empire. This initiative aligns with Hyundai's commitment to community well-being and its vision of Progress for Humanity. Hyundai's U.S. operations, including its manufacturing plant in Alabama and upcoming Metaplant America in Georgia, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy.

Hyundai has unveiled the refreshed 2025 IONIQ 5 lineup, including a new adventure-ready XRT variant. Key highlights include:

1. Increased battery capacity and driving range across models
2. First Hyundai manufactured at the new Georgia Metaplant
3. New NACS charging port for access to Tesla Superchargers
4. Potential eligibility for $3,750 U.S. tax credit
5. XRT model features rugged design and off-road capabilities
6. Interior upgrades including new HVAC controls and center console
7. Enhanced safety features and infotainment system
8. Wireless Apple CarPlay and Android Auto integration

The 2025 IONIQ 5 models, including the XRT, will be available at Hyundai dealerships this fall.

Hyundai Motor Group (HYMTF) is sponsoring the second U.S.-Japan-Korea Trilateral Executive Dialogue (TED) in Seoul on September 4, 2024. This policy seminar brings together around 100 key figures from governments, parliaments, and companies of the three nations to explore opportunities for democracy, international security, and mutual prosperity. The event, co-hosted by five influential think tanks, will feature sessions on strategic trade, biosecurity, energy cooperation, and technology. Notable attendees include South Korean Foreign Minister Tae-yul Cho, U.S. Senators Bill Hagerty and Chris Coons, and representatives from major companies like Toyota, Qualcomm, and SK. Hyundai's sponsorship aims to facilitate private and public cooperation between the countries, showcasing its role as a leading global mobility company.

Hyundai Motor unveiled its new 'Hyundai Way' strategy at the 2024 CEO Investor Day, outlining ambitious goals for electrification and sustainable growth. The company aims to increase global sales to 5.55 million units by 2030, a 30% rise from 2023, including 2 million EV sales annually. Hyundai plans to introduce new EREV models with over 900 km range and expand its EV lineup to 21 models by 2030. The strategy also focuses on enhancing hybrid offerings, advancing battery and autonomous vehicle technologies, and strengthening its position in the hydrogen value chain. To support these initiatives, Hyundai will invest KRW 120.5 trillion through 2033 and implement a new shareholder return policy, including a share buyback scheme of up to KRW 4 trillion from 2025 to 2027.

Hyundai has released pricing details for the 2025 Elantra family, showcasing an expanded lineup and improved value. Key highlights include:

1. The Elantra Hybrid Blue now starts at $26,250 (including destination), a $1,150 reduction from the 2024 model.

2. Introduction of a new SEL Sport trim for both ICE and hybrid powertrains, priced from $24,150 and $28,225 respectively (including destination).

3. The Elantra Hybrid Blue offers segment-leading EPA estimated fuel economy of up to 54 MPG combined.

4. The SEL Convenience package is now a standalone model, simplifying the shopping experience for customers.

5. The lineup continues to offer a range of trims, including SE, SEL Sport, SEL Convenience, , N Line, and N models, with prices ranging from $21,875 to $35,450 (excluding delivery charge).