Hyundai Highlights Safety on "The Road" During Championship Game Weekend
Hyundai Motor is launching a new national marketing campaign titled 'The Road' during professional football's conference championship games on January 26, 2025. The campaign highlights Hyundai's safety achievements, including over 120 IIHS TOP SAFETY awards since 2006, featuring the Tucson and Santa Fe models.
The advertisement, set to Blondie's 'One Way or Another,' demonstrates everyday driving hazards and how Hyundai's safety features help ensure driver safety. The campaign includes two 30-second broadcast ads derived from a long-form digital spot, and will be distributed across broadcast, digital, and social media platforms throughout the year.
The campaign was developed with INNOCEAN USA and directed by Jim Jenkins. According to a recent economic impact report, Hyundai's U.S. operations, including its manufacturing facilities and 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy.
Hyundai Motor lancia una nuova campagna di marketing nazionale intitolata 'La Strada' durante le partite di campionato di football professionistico del 26 gennaio 2025. La campagna evidenzia i risultati in materia di sicurezza di Hyundai, tra cui oltre 120 premi IIHS TOP SAFETY dal 2006, con i modelli Tucson e Santa Fe.
Lo spot, accompagnato dalla canzone 'One Way or Another' dei Blondie, mostra i pericoli della guida quotidiana e come le caratteristiche di sicurezza di Hyundai aiutino a garantire la sicurezza del conducente. La campagna include due spot da 30 secondi tratti da un video digitale lungo e sarà distribuita su piattaforme broadcast, digitali e social media per tutto l'anno.
La campagna è stata sviluppata con INNOCEAN USA e diretta da Jim Jenkins. Secondo un recente rapporto sull'impatto economico, le operazioni di Hyundai negli Stati Uniti, comprese le sue strutture di produzione e 835 concessionari indipendenti, contribuiscono con 20,1 miliardi di dollari all'anno e 190.000 posti di lavoro all'economia statunitense.
Hyundai Motor lanza una nueva campaña nacional de marketing titulada 'La Ruta' durante los juegos de campeonato de fútbol profesional el 26 de enero de 2025. La campaña destaca los logros de seguridad de Hyundai, incluyendo más de 120 premios IIHS TOP SAFETY desde 2006, con los modelos Tucson y Santa Fe.
El anuncio, ambientado con la canción 'One Way or Another' de Blondie, muestra los peligros de conducción cotidianos y cómo las características de seguridad de Hyundai ayudan a garantizar la seguridad del conductor. La campaña incluye dos anuncios de 30 segundos derivados de un spot digital largo y se distribuirá a través de plataformas de transmisión, digitales y redes sociales durante todo el año.
La campaña fue desarrollada junto con INNOCEAN USA y dirigida por Jim Jenkins. Según un reciente informe sobre el impacto económico, las operaciones de Hyundai en EE. UU., incluidas sus instalaciones de manufactura y 835 concesionarios independientes, contribuyen con 20,1 mil millones de dólares al año y 190,000 empleos a la economía estadounidense.
현대차가 2025년 1월 26일에 치러지는 프로 풋볼 챔피언십 게임 동안 '도로'라는 제목의 새로운 국가 마케팅 캠페인을 출시합니다. 이 캠페인은 2006년 이후 120개 이상의 IIHS TOP SAFETY Award를 포함한 현대의 안전 성과를 강조하며, 투싼 및 싼타페 모델이 포함됩니다.
이 광고는 블론디의 'One Way or Another'에 맞춰 일상적인 운전 위험과 현대의 안전 기능이 운전자의 안전을 보장하는 데 어떻게 도움이 되는지를 보여줍니다. 캠페인에는 긴 디지털 스팟에서 파생된 두 개의 30초 방송 광고가 포함되며, 연중 방송, 디지털 및 소셜 미디어 플랫폼을 통해 배포될 예정입니다.
이 캠페인은 INNOCEAN USA와 함께 개발되었으며, 짐 젱킨스가 감독했습니다. 최근 경제 영향 보고서에 따르면, 현대의 미국 사업, 즉 생산 시설과 835개의 독립 대리점을 포함하여 연간 201억 달러와 19만 개의 일자리를 미국 경제에 기여하고 있습니다.
Hyundai Motor lance une nouvelle campagne de marketing national intitulée 'La Route' lors des matchs de championnat de football professionnel le 26 janvier 2025. La campagne met en avant les réalisations de sécurité de Hyundai, y compris plus de 120 récompenses IIHS TOP SAFETY depuis 2006, mettant en vedette les modèles Tucson et Santa Fe.
La publicité, sur l'air de 'One Way or Another' de Blondie, montre les dangers de conduite quotidiens et comment les caractéristiques de sécurité de Hyundai contribuent à garantir la sécurité du conducteur. La campagne comprend deux annonces télévisées de 30 secondes dérivées d'un spot numérique long, et sera diffusée sur des plateformes de diffusion, numériques et de médias sociaux tout au long de l'année.
La campagne a été développée avec INNOCEAN USA et réalisée par Jim Jenkins. Selon un rapport récent sur l'impact économique, les opérations de Hyundai aux États-Unis, y compris ses installations de fabrication et 835 concessionnaires indépendants, contribuent 20,1 milliards de dollars par an et 190 000 emplois à l'économie américaine.
Hyundai Motor startet am 26. Januar 2025 eine neue nationale Marketingkampagne mit dem Titel 'Die Straße' während der Meisterschaftsspiele im professionellen Football. Die Kampagne hebt die Sicherheitsleistungen von Hyundai hervor, darunter über 120 IIHS TOP SAFETY Auszeichnungen seit 2006, mit den Modellen Tucson und Santa Fe.
Der Spot, untermalt von Blondies 'One Way or Another', zeigt alltägliche Fahrgefahren und wie die Sicherheitsmerkmale von Hyundai helfen, die Sicherheit der Fahrer zu gewährleisten. Die Kampagne umfasst zwei 30-sekündige TV-Spots, die aus einem langen digitalen Spot abgeleitet sind und über Broadcast-, Digital- und Social-Media-Plattformen im Laufe des Jahres verteilt werden.
Die Kampagne wurde in Zusammenarbeit mit INNOCEAN USA entwickelt und von Jim Jenkins geleitet. Einem aktuellen Bericht über die wirtschaftlichen Auswirkungen zufolge tragen Hyundais US-Betriebe, einschließlich seiner Produktionsstätten und 835 unabhängigen Händlern, jährlich 20,1 Milliarden Dollar und 190.000 Arbeitsplätze zur US-Wirtschaft bei.
- Strong safety credentials with over 120 IIHS TOP SAFETY awards since 2006
- Significant economic impact contributing $20.1B annually to U.S. economy
- Creates 190,000 jobs through U.S. operations and dealer network
- Extensive manufacturing and R&D presence in the U.S.
- None.
- The new marketing campaign, "The Road," shows how Hyundai is helping make a safer road for all with its more than 120 IIHS TOP SAFETY awards since 2006
- The long-form digital spot is split into two, unique 30-second broadcast ads premiering during the football championship games on Jan. 26
- Ad features iconic music track – "One Way or Another" by Rock and Roll Hall of Famers, Blondie
"Hyundai wants to make every journey safer and easier for drivers, passengers, and everyone sharing the road," said Sean Gilpin, chief marketing officer, Hyundai Motor America. "By premiering this ad during two of football's biggest games of the year, we're showcasing how our award-winning safety features and longstanding commitment to innovation not only protect and empower our customers but build a safer road for all."
The ad highlights the more than 120 IIHS TOP SAFETY awards Hyundai has received since 2006i that continue to keep drivers and passengers safe – shown within the Tucson and Santa Fe models featured in the spot. A character in each scenario is seen singing a line from the iconic Blondie track, "One Way or Another" including a cheeky cameo from the infamous "Bad Luck Brian" meme.
"The road can be a dangerous place and often it feels like it's out to get you," says Jason Sperling, chief creative officer of INNOCEAN
A long-form digital spot of "The Road" will be split into two, unique 30-second broadcast ads premiering during the championship games on Jan. 26. The fully integrated campaign will be featured throughout the year across broadcast, digital and programmatic platforms and will extend with custom digital content across Hyundai's social media channels TikTok, Instagram, Facebook and YouTube, as well as CRM and HyundaiUSA.com.
The ad spot was directed by one of the industry's most respected commercial directors, Jim Jenkins, who has been behind iconic sports-focused ads and more recent Hyundai spots like 'The Elevator' and 'History of Evolution'.
"The Road" was developed in collaboration with Hyundai's agency of record, INNOCEAN
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i IIHS Top Safety awards include TOP SAFETY PICK and TOP SAFETY PICK+ awards to Hyundai vehicles from 2006-2024. TSP+: To qualify for 2024 TOP SAFETY PICK+, a vehicle must earn good ratings in the small overlap front and updated side test and no less than acceptable in the updated moderate overlap front test. It also must earn an acceptable or good rating for pedestrian front crash prevention and come with standard acceptable- or good-rated headlights. For details visit www.iihs.org. TSP: To qualify for 2024 TOP SAFETY PICK, a vehicle must earn good ratings in the small overlap front, original moderate overlap front and updated side test. It also must earn an acceptable or good rating for pedestrian front crash prevention and come with standard acceptable- or good-rated headlights. For details visit www.iihs.org. Claim based on 2024 IIHS Top Safety Pick and Top Safety Pick Plus awards as of December 2024.
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SOURCE Hyundai Motor America
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