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Hyundai Motor Group (HYMTF) has partnered with SOAS University of London to establish a new scholarship program focused on nurturing African talent. The initiative includes a £1.5M donation to support 25 master's and doctoral students from Africa studying at SOAS.
The collaboration features the establishment of two key institutions: the Development Leadership Dialogue (DLD) Institute for development community discussions, and the Centre for Sustainable Structural Transformation (CSST) focusing on structural transformation amid climate challenges.
Starting in the first half of 2025, five annual scholarships will be awarded to African students, covering tuition and living expenses. Recipients will participate in networking events and seminars hosted by Hyundai Motor Group. Additionally, the company is introducing a Junior Internship Program offering global business experience to SOAS African students in Seoul.
Hyundai has achieved significant recognition in Cars.com's Best of 2025 Awards, with the fifth-generation Santa Fe winning Best Car of 2025 and the Palisade securing Best Family Car of 2025. The awards highlight both vehicles' quality, innovation, and value proposition.
The Santa Fe was praised for its unique design maximizing cargo space, innovative features like built-in trash compartment and dual wireless phone chargers, smooth driving experience, and competitive pricing. The Palisade stood out for its spacious interior, extensive standard safety features, easy third-row access, and family-focused amenities including Blind-Spot View Monitor and Rear Occupant Alert.
Additionally, Hyundai's electric vehicles, the IONIQ 5 N SUV and IONIQ 6 sedan, were recognized as finalists in the Best Car and Best EV categories respectively.
Hyundai's Santa Fe Hybrid and Kona SUV have earned recognition in the 2025 PARENTS Best Family Cars Awards. The Santa Fe Hybrid was named Best Hybrid SUV, while the Kona received the Best Compact SUV award. The selection process involved expert evaluation of nearly 200 models, focusing on safety, practicality, fuel efficiency, and value.
Both vehicles come standard with advanced safety features including Forward Collision Avoidance, Lane Departure Warning, and Driver Attention Warning systems. They also offer modern conveniences like Digital Key 2 and wireless device charging. According to a recent economic impact report, Hyundai's U.S. operations, including its manufacturing facilities and 835 independent dealers, contribute $20.1 billion annually and create 190,000 jobs to the U.S. economy.
Hyundai's IONIQ 5 N has been awarded MotorWeek's 2025 Drivers' Choice award for Best Performance Car at the Chicago Auto Show. The electric SUV received unanimous selection from MotorWeek's editorial team, standing out for its exceptional performance capabilities powered by the Electric-Global Modular Platform (E-GMP) and N motorsport technologies.
The vehicle, which is Hyundai's most powerful production model, features innovative technologies including N Drift Optimizer and N e-Shift. MotorWeek's evaluation process involved comprehensive testing of over 150 new vehicles, considering factors such as reliability, value, and consumer trends.
The recognition comes as part of MotorWeek's 44-year tradition of evaluating automotive excellence. Host John Davis praised the IONIQ 5 N for its impressive acceleration, handling, braking, and high-performance driving experience, describing it as 'bonkers' and encouraging quick acquisition.
Hyundai IONIQ 5 N has been named Favorite Vehicle of 2025 by the Midwest Automotive Media Association (MAMA) at the Chicago Auto Show. The electric vehicle, which delivers up to 641 horsepower with N Grin Boost mode engaged, was selected from approximately 80 new vehicles evaluated throughout 2024 by around 150 automotive media members.
The evaluation process included testing at Wisconsin's Road America racetrack, where the IONIQ 5 N demonstrated its high performance and driver engagement capabilities. MAMA's President Robert Duffer highlighted the vehicle's ability to be more thrilling than gas-powered counterparts while maintaining accessibility and affordability.
Hyundai Motor America has launched 'Play for the Car,' a new marketing campaign featuring the 2025 Sonata Hybrid. Created with Culture Brands and directed by Nate Edwards, the campaign showcases the vehicle's sleek design, premium features, and efficiency through the story of a couple, Emmett and Cassie.
The 2025 Sonata Hybrid comes equipped with a 2.0L GDI 4-cylinder hybrid engine and 6-speed automatic transmission. Notable features include dual LED projector headlights, a 12.3-inch touchscreen with wireless Android Auto and Apple CarPlay, and advanced safety technologies. The vehicle achieves 44 City/51 Hwy/47 Combined MPG for both SEL and models.
The campaign will be distributed across multiple platforms, including broadcast and digital spots, and influencer partnerships, continuing Hyundai's 'OKAY Hyundai' series aimed at connecting with diverse audiences.
Hyundai has secured two prestigious 2025 Kelley Blue Book Best Buy Awards. The IONIQ 5 won the Best Electric Vehicle category for the third consecutive year, while the Kona claimed the Best Subcompact SUV award for the second straight year.
The awards, now in their eleventh year, are based on comprehensive testing by KBB's editorial staff, considering factors such as hands-on vehicle testing, pricing, ownership cost analysis, consumer reviews, and sales data. Both vehicles were recognized for excellence in technology, safety, and driving dynamics.
KBB's executive editor Brian Moody praised the Kona for its contemporary styling and overall quality, while highlighting the IONIQ 5's practicality as a family SUV with impressive standard features and reasonable pricing.
Hyundai Motor America achieved record-breaking January 2025 sales of 54,503 units, marking a 15% increase compared to January 2024. The company saw significant growth in electrified vehicle sales, with hybrid electric vehicles (HEV) up 74% and electric vehicles (EV) up 15%. Notable performance included record-breaking sales for several models: Santa Fe HEV (+160%), Tucson HEV (+89%), IONIQ 5 (+54%), and IONIQ 6 (+15%).
Individual model performance showed strong results for Elantra (+28%), Santa Fe (+38%), Sonata (+52%), and Tucson (+35%). However, some models experienced declines, including Kona (-34%), Palisade (-12%), and Santa Cruz (-28%). The company also announced various initiatives including Amazon Autos integration and a complimentary ChargePoint charger program for 2025 IONIQ 5 customers.
Hyundai Motor has secured four prestigious awards in U.S. News & World Report's 2025 Best Cars for the Money competition. The winning models include the Tucson (Best Compact SUV), Elantra Hybrid (Best Hybrid Car for the fourth time), Kona Electric (Best Electric SUV), and Tucson Plug-in Hybrid (Best Plug-In Hybrid SUV).
The selection process involved evaluation of nearly 90 vehicles across 13 categories, considering factors such as quality, fuel efficiency, comfort, practicality, and performance. The assessment also included purchase price and five-year projected ownership costs. These awards specifically recognize vehicles offering the best combination of quality and value for consumers.
Hyundai's U.S. operations, including its manufacturing facilities and dealer network, contribute $20.1 billion annually and support 190,000 jobs to the U.S. economy.
Hyundai has secured nine 2025 Car and Driver Editors' Choice Awards, showcasing excellence across its vehicle lineup. The awards, which aim to guide consumers through car-buying decisions, were determined after Car and Driver's editorial team tested nearly 500 vehicles across 45 market segments.
The winning Hyundai models include three electric vehicles (IONIQ 5, IONIQ 5 N, and IONIQ 6), two hybrid SUVs (Tucson and Santa Fe), two conventional SUVs (Palisade), a sport compact sedan (Elantra N), and the Santa Cruz compact pickup truck. The selection process involved comprehensive instrumented testing, value assessment, and driving enjoyment evaluation.
Car and Driver's editor-in-chief Tony Quiroga emphasized that these awards help consumers navigate the new-car market by highlighting vehicles worthy of serious consideration. Olabisi Boyle, senior vice president at Hyundai Motor North America, noted that the awards validate the company's commitment to delivering excellence across all vehicle categories.
