Operation Surprise 2024: The Home Depot Foundation's Tribute to Service

Rhea-AI Summary

The Home Depot Foundation has launched its annual Operation Surprise campaign for November 2024, focusing on improving veteran housing accessibility and safety. The Foundation has pledged to invest $750 million in veteran causes by 2030, building upon over $500 million already contributed. Working with Team Depot and nonprofit partners, they will conduct hundreds of service projects nationwide around Veterans Day. Since 2011, Team Depot has completed over 1.6 million volunteer hours serving veterans, demonstrating their commitment to helping veterans age in place safely and comfortably.

Positive

• Committed $750 million investment in veteran causes by 2030
• Already contributed over $500 million to veteran causes
• Team Depot has completed 1.6 million volunteer hours since 2011

Negative

• None.

Insights

Financial Analyst

The Home Depot Foundation's $750 million commitment to veteran causes by 2030 represents a significant corporate social responsibility initiative, building upon their existing $500 million contribution. While admirable, this long-term pledge has minimal direct impact on HD's current financial performance or stock value. The annual program costs are likely already factored into operational budgets and represent a small fraction of HD's 389 billion market cap. Corporate social initiatives like Operation Surprise typically yield intangible benefits through brand enhancement and customer loyalty rather than immediate financial returns. The volunteer hours and community engagement may positively influence employee retention and local market presence, but these effects are difficult to quantify in terms of shareholder value.

NORTHAMPTON, MA / ACCESSWIRE / November 1, 2024 / The Home Depot
Originally published on Built From Scratch

This November, The Home Depot Foundation is launching its annual Operation Surprise campaign: a nationwide effort to make veteran housing safer, more accessible and affordable.

With a commitment to invest $750 million in veteran causes by 2030 - building on more than $500 million already contributed - the Foundation, in partnership with Team Depot and nonprofit allies, is dedicated to ensuring that more veterans can age in place safely and comfortably. In honor of Veterans Day, the Foundation and Team Depot will complete hundreds of service projects across the country, to not only modify and improve homes but also create moments of surprise to honor those who have served.

Since 2011, Team Depot has completed more than 1.6 million volunteer hours in service to veterans. Follow #OperationSurprise on the Foundation's social channels to see how we're helping ensure more veterans can enjoy a more safe and welcoming home.

View additional multimedia and more ESG storytelling from The Home Depot on 3blmedia.com.

Contact Info:
Spokesperson: The Home Depot
Website: https://www.3blmedia.com/profiles/home-depot
Email: info@3blmedia.com

SOURCE: The Home Depot

View the original press release on accesswire.com

FAQ

What is Operation Surprise 2024 by Home Depot (HD)?

Operation Surprise 2024 is The Home Depot Foundation's nationwide campaign to make veteran housing safer, more accessible and affordable through service projects and home modifications.

How much has Home Depot (HD) pledged to invest in veteran causes by 2030?

The Home Depot Foundation has committed to invest $750 million in veteran causes by 2030, building on more than $500 million already contributed.

How many volunteer hours has Team Depot completed since 2011?

Team Depot has completed more than 1.6 million volunteer hours in service to veterans since 2011.